Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.

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Christopher Graves
Chairman of Ogilvy
Public Relations Worldwide
Thomas Crampton
Global Managing Director
Social@Ogilvy

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5. What just happened?

6. Nostalgia Bias

7. The Concreteness Phenomenon

8. Disgust Resonates (on the right)

10. Cultivation Theory

16. Stanley Feldman’s Parenting Style Questions

17. Stanley Feldman’s Parenting Style Questions

19. Moderates who do not exhibit
authoritarian views until
“activated.”
Stenner claims under threats
such as immigration, terrorism, or
gay marriage this group then
exhibits support for authoritarian
leaders.

20. Even non-authoritarians can begin to
exhibit authoritarian views or support under
threat to their social values.
“What most fundamentally distinguishes
authoritarians, as we explained in detail in
our book, are three inter-related sets of
attitudes about which they are, collectively,
adamant: 1) an especially strong
propensity to divide the world into us vs.
them and a concomitant intolerance of
outgroups perceived as threats to
America’s existing social fabric; 2)
projecting strength in the most
straightforward, uncompromising way
possible; and 3) the related perils following
from the breakdown of law and order.

21. Authoritarian Correlates with Voting for
Trump

33. Same Scientist – Different Assessment
Source: Dan Kahan, Yale

41. “Because the influencers and experts can
provide information about the product and
influence other users’ opinions regarding
the product, the advertiser is likely to be
willing to pay more for advertising to
experts and influencers of the product.”

49. Face2Face Software

51. Our
Role?

52. Earning Influence
Listening, segmentation & framing
Match messenger to audience
Craft content that matters
Behavior-based narratives

53. Earning Influence
Listening, segmentation & framing
Match messenger to audience
Craft content that matters
Behavior-based narratives

54. Cultural Cognition

55. Big Five Personality Traits (OCEAN)

56. Warmth – Competence Grid by Fiske

57. Earning Influence
Segmentation & framing
Match messenger to audience
Craft content that matters
Behavior-based narratives

58. Earning Influence
Segmentation & framing
Match messenger to audience
Craft content that matters
Behavior-based narratives

59. Questions?
Christopher Graves
Chairman of Ogilvy
Public Relations Worldwide
Thomas Crampton
Global Managing Director
Social@Ogilvy