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Scholastic
Morgan Baden
Facebook Live video: How streaming
video options altered Scholastic’s
social media strategy
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41
Facebook Live Video
How streaming video options altered Scholastic’s
social media strategy
Morgan Baden - VP, Social Media
@MorganBaden
October 26, 2016
Scholastic.com/socialmedia
Before FB Live…
• Professional equipment
= “produced” videos
• Static backdrop
• Average-to-low organic
viewership
FB Live Video:
A refreshed approach to content
• Engage
• Reach
• Connect
…and have a lot more fun.
Use case #1
Live & special events
– Author visits; read-alouds
Use case #2
Turning business-as-usual into
watchable moments
– Walk-throughs of magazine
issues and Club flyers;
behind-the-scenes action
Use case #3
• Get creative with your
content
• Bring it to life in new
ways
Use case #4
Rethinking your
content calendar
– How can past
social practices
be adjusted to fit
into Facebook
Live Video?
After FB Live…
• More room for flexibility
– Can happen at a moment’s notice
– No professional equipment required
• MUCH higher reach/engagement
– A way to counter FB’s often-confusing timeline
– Push alerts drive immediate viewership
Tips • Experiment (but be strategic)
• Be brief (12-15 mins)
• Go professional
• Invest in
equipment
• Broadcast/video
experience a +
• Promote in advance
Thanks!
Scholastic.com/socialmedia
@MorganBaden
Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41

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Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden

  • 1. Scholastic Morgan Baden Facebook Live video: How streaming video options altered Scholastic’s social media strategy Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41
  • 2. Facebook Live Video How streaming video options altered Scholastic’s social media strategy Morgan Baden - VP, Social Media @MorganBaden October 26, 2016 Scholastic.com/socialmedia
  • 3. Before FB Live… • Professional equipment = “produced” videos • Static backdrop • Average-to-low organic viewership
  • 4. FB Live Video: A refreshed approach to content • Engage • Reach • Connect …and have a lot more fun.
  • 5. Use case #1 Live & special events – Author visits; read-alouds
  • 6. Use case #2 Turning business-as-usual into watchable moments – Walk-throughs of magazine issues and Club flyers; behind-the-scenes action
  • 7. Use case #3 • Get creative with your content • Bring it to life in new ways
  • 8. Use case #4 Rethinking your content calendar – How can past social practices be adjusted to fit into Facebook Live Video?
  • 9. After FB Live… • More room for flexibility – Can happen at a moment’s notice – No professional equipment required • MUCH higher reach/engagement – A way to counter FB’s often-confusing timeline – Push alerts drive immediate viewership
  • 10. Tips • Experiment (but be strategic) • Be brief (12-15 mins) • Go professional • Invest in equipment • Broadcast/video experience a + • Promote in advance
  • 12. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41