In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
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Rackspace Hosting: How to address the "what if's" when starting a social enablement program, presented by Elizabeth Jurewicz
1. MEM
BER MEETIN
G
39
SOC
IALMEDIA.
ORG
Rackspace Hosting
Elizabeth Jurewicz
How to address the “what if’s” when
starting a social enablement program
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 39
Chicago
5-3-2016
2. SOCIALMEDIA.ORG
How to address the “what if’s” when starting a Social Enablement Program
Elizabeth Jurewicz I Social Enablement Strategist
@CreatingLiz
5. THE WHAT IF’S
4
What if I say something wrong? What if employees say something wrong?
EMPLOYEES LEADERS
6. THE WHAT IF’S
5
What if I say something wrong?
What if I hurt my reputation?
What if employees say something wrong?
EMPLOYEES LEADERS
7. THE WHAT IF’S
6
What if I say something wrong?
What if I hurt my reputation?
What if employees say something wrong?
EMPLOYEES LEADERS
What if our employees get poached?
8. THE WHAT IF’S
7
What if I say something wrong?
What if we don’t have time?
What if employees say something wrong?
EMPLOYEES LEADERS
What if I hurt my reputation? What if our employees get poached?
9. THE WHAT IF’S
8
What if I say something wrong?
What if we don’t have time?
What if employees say something wrong?
EMPLOYEES LEADERS
What if we don’t have time?
What if I hurt my reputation? What if our employees get poached?
16. April 2016
Social Compliance
E-learning
Integrated Global Social Enablement Program
January 2016
9 Executives
March 2016
Social Selling
Alignment
February 2016
Tiger Teams
May 2016
Hong Kong
February 2015
Social Advocacy
July 2014
Social
Ambassadors
March 2015
LinkedIn
Workshop
April 2015
Social Selling
Pilot
July 2015
Australia
October 2015
UK
August 2015
TCT, ETLP,
ALP, ELP Integration
15
17. 64%
90%
58%
73%
The Results - Strongly Agree
16
Update Profiles
Engage on Social
Understand Guidelines
Feel Confident
20. Increased Engagement
20
CATEGORY
CATEGORY
Personal Brand
Right People
Insights
9% of employees doubled organic engagement
Rackers
Additional engagement driven by
employee shares
4,483
Rackspace
Rackspace organic engagement on
company status updates
4,395
25. Increase in Reputation
25
CATEGORY
CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.
Thanks :)
We had a social media training
for the Legal Team and my
updated pic and summary
statement are a result of that.
26. Increase in Reputation
26
CATEGORY
CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.
No way! Good results.
Recommend them then?
Thanks :)
We had a social media training
for the Legal Team and my
updated pic and summary
statement are a result of that.
27. Increase in Reputation
27
CATEGORY
CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.
No way! Good results.
Recommend them then?
Thanks :)
I do recommend them, but it was our own social media team that did the training!…
Thanks for the compliment, I’ll let them know.
We had a social media training
for the Legal Team and my
updated pic and summary
statement are a result of that.
30. MEM
BER MEETIN
G
39
SOC
IALMEDIA.
ORG
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 39
Chicago
5-3-2016
Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings