In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.

1. Logitech
Reagan Freyer
Managing social media for a global
brandLearn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41

3. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
MANAGING SOCIAL MEDIA FOR A
GLOBAL BRAND
Reagan Freyer
Head of Global Social Media

4. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
SO WHAT’S THE BIG DEAL?

5. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
IN SHORT:
IT’S COMPLICATED!

7. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
THE SOLUTION?

8. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
KEEP IT SIMPLE.

9. DEFINE A WORLDWIDE
SOCIAL STRATEGY
KEEP IT SIMPLE.

10. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
ESTABLISH KEY PILLARS OF THE GLOBAL SOCIAL APPROACH
Social Listening Content
Creation/Curation
Social
Channels
InfluencersPaid Social

11. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
BUILD THE SOCIAL ECOSYSTEM
logitech social
content and conversations
paid social media influencer outreachlogitech social channels
(platform management)
social measurement
community management amplification
social intelligence
input (strategic planning) / output (measurement)
social listening

12. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
PROCURE AND IMPLEMENT GLOBAL TOOLS

13. “GLOCALIZE” SOCIALKEEP IT SIMPLE.

14. GLOBAL BECOMES LOCAL
Generate
Media Buzz
Drive
Purchase
GLOBAL SOCIAL STRATEGY
AMR EMEA AP
● Localization and execution of global social media strategy
● Leverage of global social tools
● Country-funded paid social media support
● Supplemental, localized content creation / curation
● Monitoring / community management
● Performance reporting and ladder up to regional / global goals
● Provide strategy direction and partner on localization of strategy
● Establish / implement global social tools
● Develop and deliver global content
● Taskforce support

15. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
SO DOES IT END THERE?

16. 1. GO DEEPER for more insight
2. MEDIA MACHINE content model
3. EXPRESS the brand at every touch point
4. 360 INTEGRATION with fans & influencers
NO - WE KEEP ON KEEPIN’ ON

17. LOGITECH CONFIDENTIAL: NOT FOR DISTRIBUTION
THANK YOU

18. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41