In her BlogWell Chicago presentation, American Family Insurance's Social Media Manager, Michele Wingate, shares how they became an early adopter of Pinterest and made it a key part of their social media strategy. Michele breaks down the steps they took to launching their Pinterest page and gives tips on everything from building to promoting the new platform. Watch the video of this presentation here: https://vimeo.com/48630138

1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
BlogWell Michele Wingate
Chicago
July 18, 2012 Adding Pinterest to the Social Media
socialmedia.org/blogwell Toolbox

2. Adding Pinterest to the social media toolbox
Michele Wingate
Social Media manager

3. Our social media strategy
American Family’s social media strategy centers around building and
maintaining long-term relationships with customers and prospects
engaging them with the overarching brand.
• We’re a branded house.
• Messaging: Celebrating and protecting families.
• Lead with owned, grow with paid.
• Continue leading the way.
2

4. How it came together
Assess it
Build it
Promote it
Measure it
Sustain it
3

5. Why Pinterest
4

6. Brand relevance
5

7. Pulling it together
Assess it
Build it
Promote it
Measure it
Sustain it
6

8. Our page
7

9. Getting it off the ground
Assess it
Build it
Promote it
Measure it
Sustain it
8

10. Top Board: Protecting Your Dream Home
Assess it
Build it
Promote it
Measure it
Sustain it
9

11. Assessing engagement
10

12. Most repins: Keeping My Family Safe
11

13. Top repins
12

14. Click through
13

15. What’s next: sustaining and growing
14

16. What’s next: sustaining and growing
15

17. Thank you!
mwingate@amfam.com
@michelewingate
16

18. SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
Chicago
July 18, 2012
socialmedia.org/blogwell