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August- October 2013
There are few brands that create contest during
the month of Ramadan.
A brand’s story campaign should complement
among offline activation, media publication, and
online conversation. Example: Untung Beliung
Britama.
Several brands focus on delivering message using
video (music, owned web series, and branded web
series).
Britama Orang Terbelit
Gudang Garam – Janji Negeri
Nokia - Maafan Gaul
XL Axiata – Maaf Soraya
Instagram Ani Yudhoyono
Atiqah Hasiholan
JKT48 Lebaran
Masuk Busway
CIMB Niaga – Cinta itu Xtra
Honda Brio
IM3 – JKT48
Mizone - Sinting Miring Casting
Pocari Sweat – JKT48
Samsung – S4 Run Series
Starbucks - Instagram
UZone – Wow 10 Seconds
XL Serbu
Twitter – Anita Kesuma
Bukan Jam Kantor - Nokia
Cerebrovit X-Cellent Generation 3
Clear - Ayo Indonesia Bisa
Sentuhan Sehat Dettol
Extra Joss – Qurban Joss
Indosat – I Love Batik
Twitter – Jessica Iskandar
Twitter – Jessica Iskandar
JKT48 – First Rabbit
Kartu As – Modal Asik
KFC – 50% Wow Bucket
National Geographic – L’oreal Men
Twitter – Olla Ramlan
Philips – Inovasi Bermakna
Prudential - ChaChing
XL - MusikalXL
THE WHITE BOOK
•  Get to know more on
Indonesia’s users in many
social media channels.
•  Recapping most commercial
campaign study cases in
Indonesia 2012.
•  Music, cinema, and social
causes in Indonesia’s social
mediasphere.
•  Concerns on the openness of
social media in Indonesia.

www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape
www.slideshare.net/socialmedialandscape

www.strategocorp.com  
strategocorp.tumblr.com  
strategoplay.tumblr.com  
youtube.com/strategiop4ma  

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Social Media Landscape in Indonesia - August until October 2013 Summaries