Weitere ähnliche Inhalte Ähnlich wie External Community Building at Enterprise 2.0 (20) Mehr von Social Media Club (7) Kürzlich hochgeladen (20) External Community Building at Enterprise 2.01. Jessica Murray
@JessicaRMurray
SocialMediaClub.org
The Community BackChannel
ENTERPRISE 2.0 BOSTON WORKSHOP, JUNE 2012
Growing Your Program, Going Global and Connecting Multiple
Communities
© Copyright 2012 Community BackChannel. All rights reserved. 1
2. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Jessica Murray
Global Community Manager
Social Media Club
Socialmediaclub.org
@JessicaRMurray
Your Company Logo
Here
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3. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Global Community Building Lessons
Learned
300,000+
Members
328 Chapters
52 Countries
Your Company Logo
Here
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4. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Technology
Challenge: Lack of resources created disparate
communities with little brand consistency
Solution:
•Developed central hub to unite all SMC chapters &
members
•Ensure visibility into communities
Your Company Logo
Here
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5. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Sustaining Growth
Challenge: Access to abundance of educational resources
online and content overlap across other Professional
organizations
Solution:
•Network density
•Diversity of thoughts
•Introduce new members to mature members
•Connect conversations between sub-groups
Your Company Logo
Here
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6. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Support Advocates
•Magic happens on local
level - Content &
community dynamic varies
across the globe
•Established stricter
guidelines for new chapters
& leadership
•Encourage deeper
community outreach
Your Company Logo
Here
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7. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Case Study: Stronger
support of chapter
leadership w/ resources
like official style guide,
chapter management
guidelines & more, along
with more consistent
communications internally
and externally have lead
to expansion into countries
like Bahrain, Kuwait,
Singapore, Mongolia and
Kazakhstan.
Your Company Logo
Here
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8. #CMTYBC Workshop #e2Conf @YourTwitterHandle
Your Key Take-Aways
1. Develop guidelines early but be fluid
2. Maintain visibility
3. Unite members and conversations
4. Encourage community diversity
5. Listen & provide on-going support
Your Company Logo
Here
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9. THANK YOU!
Jessica Murray
@JessicaRMurray
Jessica@socialmediaclub.org
Socialmediaclub.org
© Copyright 2012 Community BackChannel. All rights reserved. 8
Hinweis der Redaktion Erica Advocacy 101 will cover things like WHAT ARE ADVOCATES? ADVOCATE PLANNING FRAMEWORK WHAT DO THEY DO? HOW DO YOU FIND THEM? WHAT MOTIVATES THEM? HOW DO YOU ENGAGE WITH THEM? HOW DO YOU REWARD THEM?