ABCs OF BUILDING YOUR BLOG A: Analytics, to know your Audience B: Beyond the Blog C: Commenting F: Find Your Tribe L: Link Love P: People S: SMO, not SEO U: Utility + Unique Voice

1. BlogHer
Building Your Blog
in 2015

2. Who is BlogHer
BlogHer is an unstoppable community,
network, and media company, where more
than 100 million engaged, influential, info-savvy
(mostly) women come to seek and
share opinions and advice.
Photo credit: BlogHer ’13 BlogHer
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3. BlogHer 3
AGENDA
• The ABCs of building your blog
• Why people follow you
• Who’s are some role models?
• Bloggers and making money
• Your next moves
.

4. BlogHer
ABCs OF BUILDING YOUR BLOG
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A: Analytics, to know your Audience
B: Beyond the Blog
C: Commenting
F: Find Your Tribe
L: Link Love
P: People
S: SMO, not SEO
U: Utility + Unique Voice

5. BlogHer
WHY PEOPLE FOLLOW YOU
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• Because you let them know you
• Because you share useful information
• Because you reciprocate
• Because only you can do you

6. BlogHer 6
Elise Bauer – Simply Recipes
ELISE BAUER is the creator of
Simply Recipes, one of the
most popular and highly-trafficked
food blogs, reaching
more than 8 million unique
visitors each month.
HER DIFFERENTIATION:
It’s in the name: Simply
Recipes, and amazing SEO,
and community ethos
combine to create the #1 food
blog on the Internet
Photo credit: Ree Drummond

7. Monique Kilgore– Divas Can Cook
MONIQUE KILGORE, the creator
of Divas Can Cook, has more
than 1 million monthly page
views and 235K YouTube
subscribers.
HER DIFFERENTIATION:
Monique focuses on video,
with each of her videos
reaching tens of thousands of
viewers. Are you creating
video yet?
BlogHer 7

8. BlogHer 8
Diane Cu – White on Rice Couple
Diane Cu along with partner
Todd Porter, is a professional
photographer, food stylist, and
cookbook author, making a
living doing all of the above,
but crediting their blog for
taking them this far.
HER DIFFERENTIATION:
Sticking to her guns on the
value of her work, but also
sticking to an authentic
believe in abundance.

9. Katherine Stone – Postpartum Progress
KATHERINE STONE is the
founder of Postpartum
Progress, the most widely-read
blog on postpartum mental
health issues, and a national
non-profit, changing the
landscape for moms…and
their families.
HER DIFFERENTIATION:
When she looked online for
help…and couldn’t find it…she
built it herself.
BlogHer 9

10. BlogHer
Bloggers making money ONLINE
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Examples:
Advertising: CPM, CPA, CPC
Affiliate relationships
Sponsorship
Subscription/Productization
It’s a NUMBERS game

11. Bloggers making money BECAUSE OF online
BlogHer
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Examples:
Consulting
Freelance and Publishing
Brand Ambassadorships
Speaking gigs
It’s an INFLUENCE game

12. NEXT MOVE: FIND YOUR NETWORK
BlogHer
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Affinity Groups AND individuals

13. BlogHer
NEXT MOVE: THINK “MVP”
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THINK MVP FOR LIFE
Minimum Viable “Product”, as applied
to you, and the bar you set to ask, to
offer, to put yourself out there

14. BlogHer
NEXT MOVE: FACE YOUR FEAR
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ASK YOURSELF:
What is the WORST that could happen?
ANSWER THE QUESTION:
In detail
MAKE YOUR FEAR CONCRETE,
NOT ABSTRACT

15. BlogHer 15
BlogHer PRO Agenda
TRENDSPOTTING FOR 2015
Lightning Lessons sharing what you need to know about:
Trends in Monetization:
Trends in ROI
Trends in Video
Trends in Discoverability
HANDS ON WORKSHOPS
2.5-3 hour deep dives to help you get started on your:
Media Kit or Marketing Plan
Book Proposal
Site Optimization
Alternative Revenue Streams

16. BlogHer 16
BlogHer PRO Agenda
ASK THE EXPERTS
Small group roundtables on:
Legal Issues
Auditing your blog for its marketer-friendliness
Opportunities like the BlogHer Network and SheKnows Experts Platform
Media Training
INSPIRATION
10x10 presentations from successful bloggers:
How to branch out and diversify
How to set boundaries now for future success
How to build your business
JOIN US!!! (And get a sweet 25% discount tonight!)

17. BlogHer
Thank you!
Elisa Camahort Page
@ElisaC