1. Social Media
Lead Generation

2. I’m Brian Bodnar.
I’m Kipp Halligan.
Nice to meet you.
Nice to meet you.
@KippBodnar

3. I’m Brian Halligan.
I wrote The B2B
Nice toMedia you.
Social meet Book.
amzn.to/b2bsm2

4. #B2BSM

5. I am a dork.

6. We’ve got a
a Problem.

7. 73%
of CEOs
don’t believe
marketers
drive
revenue.
91
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

8. Marketing isn’t
Arts and Crafts.

9. We’re creative.

10. An opportunity,
not a problem.

11. Your
opportunity, to
shine.

12. Leads fix
the problem.

13. What is a
Lead?

14. LEADS ARE
A PROXY
FOR SALES.

15. Your goal shouldn't
be to buy leads.
Your goal should be
to buy customers.
@KippBodnar Tweet This!
#B2BSM

16. What is a
Social Media?

17. Social Media
isn’t hugging
customers.

18. Social Media that
doesn’t drive
revenue is destined
for failure.
@KippBodnar Tweet This!
#B2BSM

19. How Social Media Leads
Happen
1Twee
t
Landing
Page
Form Lead
Like Blog CTA Landing
Post Page
Product CTA Landing
+1 Page Page

20. Information
Transactions

21. 3 MUST-HAVES
FOR
SOCIAL MEDIA
LEAD
GENERATION:

22. 1 Build Social Media
Reach
2 Maximize Content
Discovery
3 Conversion Ubiquity

23. 1 Build
Social Media
Reach

24. Build
Social Media
Reach.

25. Follow. Friend.
Connect.

26. Share lots of
links.

27. BITLY, 9/2011
The shelf life of a social media link is
3 hours.

28. Automatic
Sharing

29. Leverage
existing
contacts.

30. Use email for
reach building.

33. 2 Maximize
Content
Discovery

39. Closed Millions
In Sales From
Online Leads
ROI – 2800%!

40. Content
Calendar.

41. Build social
thank you pages.

43. 3 Conversion
Ubiquity

44. Marketing is
math.

45. What is a
Call-to-Action?

46. Place CTAs
Everywhere.

47. Google.com/DFP

48. Testing
CTAs
aid testing.

49. What can
you stop
doing ?

50. Build Social Media
1 Reach
2 Maximize Content
Discovery
3 Conversion Ubiquity

51. Mastered the
Mystery.

52. Proved the
CEO Wrong.

53. You’re the
Star.

54. THANK
YOU.