Content that Sings, Lauren Teague, Social Fresh Conference 2016

1. @LAURENTEE
MOVES SINGS + SMILES
CREATING CONTENT THAT

2. @LAURENTEE
LETS ALL AGREE ON THESE POINTS
CONTENT TRENDS OF RIGHT NOW
1. SOCIAL CHANNELS AS CONTENT HUBS
2. TARGETED REACH TRUMPS MASS REACH
3. SOCIAL MEDIA IS NOT FREE

3. CONTENT THAT MOVES

4. VIDEO ON THE SMALL SCREEN
Cisco predicts mobile video will make up 69% of the
world’s internet traffic by 2018.

5. @LAURENTEE
MAKING CONTENT THAT MOVES
VIDEO IS KEY IN EVERY SOCIAL CHANNEL
▸ Social channels continue to optimize for video
that is posted directly into their channel,
natively, rather than a link from YouTube or
another hosting site.

6. @LAURENTEE
2.8X
A VIDEO UPLOADED DIRECTLY TO
TWITTER IS 2.8 TIMES MORE LIKELY
TO BE AMPLIFIED THAN VIDEO
SHARED FROM ANOTHER PLATFORM

7. @LAURENTEE
MAKING CONTENT THAT MOVES
SEVERAL OPTIONS TO CREATE AND PRODUCE EFFECTIVE VIDEOS:
▸ GIFs, Cinemagraphs and Animations
▸ Under 10 seconds: Vine, Snapchat
▸ up to 140 seconds: Instagram, Twitter
▸ Longform and series
▸ Live: Periscope, Facebook Live, Hangouts, YouTube Live
▸ New Perspectives: 360* and Virtual Reality

8. @LAURENTEE
MAKE CONTENT THAT MOVES
KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL
▸ Lead with the take-home message or call to
action in the first 5 seconds
▸ Audiences won't stop scrolling to watch
through the end of every video
▸ Facebook counts a view after 3 seconds,
YouTube counts at 30 seconds

9. @LAURENTEE
MAKE CONTENT THAT MOVES
MAKE VIDEOS THAT SPEAK VOLUMES (WITHOUT SOUND)
▸ Assume your video is watched on mute
when viewed in social media.
▸ Use captions, graphics, and animation
effectively to present the full message,
or get users to click on the video to hear
the audio.

10. @LAURENTEE
9.7” IPAD PRO 32GB: $729
OCULUS RIFT: $599
360FLY CAMERA: $400
GOPRO HERO4 SILVER: $400
IPAD MINI 2 16GB: $399
SAMSUNG GEAR VR: $99
GOOGLE CARDBOARD VIEWER $15
VR IN YOUR POCKET

11. @LAURENTEE

12. @LAURENTEE

13. CONTENT THAT SINGS

14. @LAURENTEE
CONTENT THAT MOVES
BUILDING THE TOOLKIT: MOBILE APPS
iOS
▸ Splice (free)
▸ Gravie ($1.99)
▸ Videoshop ($1.99)
▸ Vont (in-app purchases)
▸ Magisto (in-app purchases)
ANDROID
▸ Quik (free)
▸ Power Director Video Editor
(free)
▸ VideoShow (free)
▸ Magisto (in-app purchases)

15. @LAURENTEE
CONTENT THAT MOVES
BUILDING THE TOOLKIT: ACCESSORIES
Camera Lenses
Tripod

16. PODCASTS ARE BIG BUSINESS
THE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS
AS USE TWITTER

17. @LAURENTEE
IN 2014, MOST
PODCASTS WERE
LISTENED TO ON THE
COMPUTER.
NOT ANYMORE.

18. CONVINCEANDCONVERT.COM

19. @LAURENTEE
REINVENT THE MIXTAPE
“GOD IS A DJ,
LIFE IS A DANCE FLOOR
LOVE IS A RHYTHM
YOU ARE THE MUSIC”

22. @LAURENTEE
CONTENT THAT SINGS
CREATING AN AUDIO TOOLKIT
▸ Dual lav mics for iPhone
▸ Apps for editing and mixing
▸ Distribution strategy

23. @LAURENTEE
CONTENT THAT SMILES
😂

24. @LAURENTEE
EMOJIS 😎
EMOJI WAS NAMED
WORD OF THE YEAR IN
2015 BY OXFORD
DICTIONARY, SIGNALING
A MAJOR SHIFT IN
CONSUMER BEHAVIOR

25. @LAURENTEE
EMOJIS AREN’T FILLER
FOUR IN 10 MILLENNIALS
SAID THEY WOULD
RATHER COMMUNICATE
WITH PICTURES THAN
WITH WORDS
Source: Deep Focus - The Cassandra Report

26. @LAURENTEE
CONTENT THAT SMILES
INTEGRATE EMOJI INTO YOUR MARKETING
▸ Email subject lines
▸ Mobile push notifications
▸ Traditional print / display advertising
▸ Replies and comments in social media
▸ Calls to action

27. @LAURENTEE
CONTENT THAT SMILES
EMOJIS AS EDUCATIONAL TOOLS

28. @LAURENTEE
CONTENT THAT SMILES
EMOJIS AS ART

29. @LAURENTEE
CONTENT THAT SMILES
CUSTOM EMOJI
KEYBOARDS

30. @LAURENTEE
MAKING YOUR CONTENT SMILE
PERSONALIZED EMOJI

31. @LAURENTEE
MAKING YOUR CONTENT SMILE
ADOPTING EMOJI

33. @LAURENTEE
BE CREATORS
GROUP ACTIVITY

34. @LAURENTEE
???QUESTIONS

35. now@convinceandconvert.com
602.616.1895
www.convinceandconvert.com