4. ROI, KPI, etc…
• How can you convince your boss or their boss or
their bosses’ boss that what you’re doing has
value?
• How can you get results?
• How can you reach your goals and get positive
ROI?
7. THE WORK PAYS OFF
REACH MORE THAN
1.5M/quarter
ALMOST
IDENTIFY AS
SENIOR LEVEL
20% A TOTAL OF
20K SUBSCRIBERSRETURN VISITORS
67%
8. HOW WE GOT HERE:
Research & Insights
Goals
Strategy
Creative tactics:
Brand / Executive
Participation
Quarterly / Vertical
Approach
Media Partnerships Paid Amplification
to Reach Targets
Events:
Online/Offline
Social
Engagement
Email
Marketing
$
9. PAID AMPLIFICATION BENEFITS
•Audience Targeting
•Maximize your best content
•Ability to A/B test headlines and
images
•Capitalize on key moments
in time
•Specific measurement
10. 1. Look around at what you’re spending on
2. Pick a few things to trim back on
3. Don’t need to start big
12. • Puts images and links to your
content on popular media sites -
CNN, ESPN, Fox, Time, Inc., ABC
News, Slate, Wired and many
more.
• Pay per click model – set your
budget and CPC
• Detailed analytics
• Ongoing optimization & targeting
options to meet your KPI’s.
CONTENT
RECOMMENDATION
PLATFORMS
13. HOW
WE’RE
USING IT:
Use the best
performing for
email marketing
Update and optimize
article pages
Use the best performing
for social media
a/b testing for
headlines and
images and the
content itself