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socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
CONTENT MARKETING
SUMMIT 2013
RECAP
Content Marketing Summit 2013
took place in NYC on April 17, 2013.
Over 200 social media experts gathered at
Elebash Recital Hall to talk about
THE POWER OF CONTENT.
Networking was fueled by
THE POWER OF BAGELS AND MUFFINS!
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
The biggest topics discussed at
CMS13 were:
ENGAGEMENT
CONTENT PRODUCTION
AUTHENTICITY
CONTEXT-DRIVEN CONTENT
LISTENING
Stacie Bright from Unilever highlighted the
difficulty in capturing audience attention…
…and noted that “Content, in order to connect,
has to be really POWERFUL.”
What makes content POWERFUL?
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
According to HubSpot’s Steve
Haase,
it all comes down to
personalization and
context.
Credit: Steffanie Christofore
In a presentation titled How to Personalize Your
Content to Deliver Delight, Steve said that
“Context should be driving all your content.”
So don’t let your audience down.
Give them content they want to consume!
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
But how do you know
what content your
audience even wants?
Credit: Patrick Gruban
Ninan Chacko, CEO of PR Newswire, said that
“adding the customer’s voice into content starts
with LISTENING.”
Credit: Patrick Gruban
He also highlighted the need for authenticity:
Credit: Patrick GrubanCredit: VFS Digital Design
“Marketing isn’t rocket
science. It’s about being
true and genuine,” said
Ninan.
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
Powerful, personalized content
driven by listening and authenticity
is the way to go. Got it. Great!
But how do you
do it?
Credit: Patrick Gruban
Scott Linabarger from Cleveland Clinic encouraged brands to
follow their own path when it comes to content marketing.
He added that you can post as many times
a day as you want…
…so long as your content is relevant.
(This photo? Totally irrelevant.)
Eric Webb from McGladrey said that driving
content development to the next level takes
a better production process.
And that anyone can produce better content,
no matter the resources.
In a final panel discussion, Ninan said that too many
brands get excited to create content, get on the bike,
pedal hard, and stop a couple months later.
Keep pedaling! Content marketing takes time!
That’s all, marketers!
Want to share the most relevant content with
your audience? Sign up for a free account at
www.SocialEddy.com.
IMAGE CREDITS
Slide 2: http://goo.gl/ApVdP
Slide 6: http://goo.gl/SWPnr
Slide 7: http://goo.gl/dRH9d
Slide 8: http://goo.gl/IoSGD
Slide 11: http://goo.gl/r8Rlf
Slide 12: http://goo.gl/oeM2X
Slide 14: http://goo.gl/A4DU4
Slide 16: http://goo.gl/8W8V1
Slide 18: http://goo.gl/UZH9J
Slide 20: http://goo.gl/uCuG9
Slide 21: http://goo.gl/DKKUs
Slide 22: http://goo.gl/Iqrgx
Slide 24: http://goo.gl/1KOKB

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Content Marketing Summit 2013 Recap