Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details

1. Agenda
Key Takeaways from Content & Influencer Marketing

2. Introduction
One of India’s Largest Influencer Marketing Network
10,000+ Influencer Network in India
Influencers across Blog, Twitter, Facebook, Instagram, and YouTube
In-house Content Creation Capability

3. Our team will do what it takes to get the results.

4. Our criteria for shortlisting influencers
Size & Quality of followers/influence
across relevant channels
Moz Domain Authority
Relevance to the
brand / genre /
campaign
Previous
Performance
Data
Unique
visitors to blog
Quality of
Content

5. Results from our Influencer Survey

6. Results from our Influencer Survey

7. Results from our Influencer Survey

8. Results from our Influencer Survey

9. Most Indian Youth feel they are being bombarded with Ads

11. Source: http://www.exacttarget.com/blog/50-content-marketing-stats/

13. Earned media takes longer but has more sustained impact
Source: NeilPatel

14. Content Marketing is impacted by what we do most – Search & Social
Content for
Search
Content for
Social Media
/ Other
Channels
Results via
Content
Marketing

15. Two amazing studies on What content gets shared most & Why

16. 1 million articles analysed to reach the results of what gets shared most

17. 1 million articles analysed to reach the results of what gets shared most

18. Surprising & Shocking Content

19. Chennai Floods – what was the most shared content?

20. Some inspiring images from Chennai Floods

21. Some inspiring images from Chennai Floods

22. Some shocking images from Chennai Floods

23. 1 million articles analysed to reach the results of what gets shared most

24. Some really shocking photographs from Chennai Floods

25. Housing.com is leveraging infographics at its best

26. Leveraging Infographics for Petwish

27. Housing.com is leveraging infographics at its best

28. Zomato does this brilliantly on their social media

29. Murugappa Group leveraged it for the 375th Anniversary of Madras

30. Demolish a 5 course chocolate meal in 1 minute – Chennai Foody

31. Google

32. Charts could be another way to leverage shareability

33. 1 million articles analysed to reach the results of what gets shared most

34. Format Element is also critical
Lists
How To
Why posts
Research Reports
Surveys & Quizzes
Curation

35. List of Top Things – Get a lot more shareability

36. List of Top Things – Get a lot more shareability

37. List of Top Things – Get a lot more shareability

38. It can be a combination of different types of content

39. List of Top Things – Get a lot more shareability

40. How to - Posts

41. How to - Posts

42. Why - Posts

43. Why - Posts

44. Research Reports – Consulting firms do this very well

45. Survey Results – Yourstory Case

46. Try GetInsights.co

47. With an advertising budget the content can also be amplified in the right channels
Social Networks – Facebook, Twitter,
G+, LinkedIn, etc.
Blogger Networks & Content
Discovery Platforms – Influencer.in,
Indiblogger, BlogAdda, Outbrain,
Content.Ad, Taboola
Forums & Communities – Quora,
MouthShut

48. Finally track the results – which content is doing well & why

49. Aim is to create shareable content – For e.g. 378 shares in just 4 days

50. Wrapping Up

51. What you can start with!!
Try one content with Surprising / Shocking content
Initiate Blogs using Lists, Infographics
Launch a Survey
Learn from tools like BuzzSumo, Moz, Quora & more

52. Q&A
Email: vikas@influencer.in
Twitter: @jvchawla