Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
2. Introduction
One of India’s Largest Influencer Marketing Network
10,000+ Influencer Network in India
Influencers across Blog, Twitter, Facebook, Instagram, and YouTube
In-house Content Creation Capability
4. Our criteria for shortlisting influencers
Size & Quality of followers/influence
across relevant channels
Moz Domain Authority
Relevance to the
brand / genre /
campaign
Previous
Performance
Data
Unique
visitors to blog
Quality of
Content
13. Earned media takes longer but has more sustained impact
Source: NeilPatel
14. Content Marketing is impacted by what we do most – Search & Social
Content for
Search
Content for
Social Media
/ Other
Channels
Results via
Content
Marketing
47. With an advertising budget the content can also be amplified in the right channels
Social Networks – Facebook, Twitter,
G+, LinkedIn, etc.
Blogger Networks & Content
Discovery Platforms – Influencer.in,
Indiblogger, BlogAdda, Outbrain,
Content.Ad, Taboola
Forums & Communities – Quora,
MouthShut
51. What you can start with!!
Try one content with Surprising / Shocking content
Initiate Blogs using Lists, Infographics
Launch a Survey
Learn from tools like BuzzSumo, Moz, Quora & more