ADMA August 2010

•Als PPT, PDF herunterladen•

14 gefällt mir•7,028 views

Soap Creative

Presented to the Certificate of Digital Marketing class for ADMA http://www.adma.com.au/asp/index.asp?pgid=33993

Technologie

Create a 30k banner (468x60) to advertise this Nike shoe

THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008

THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS

*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?

#1 Reason why digital is better than advertising?

We don’t have to do advertising From Iain Tate’s (Poke UK) talk

What about a site where people post photos of crazy sandwiches?

What about a site where people post photos of stupid cats?

What about a site about those annoying ads on websites?

WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?

UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney

Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog

Weitere ähnliche Inhalte

Andere mochten auch

Stephen Fry Having a Gaytime in SydneySoap Creative

Brand opportunities in social gamesSoap Creative

Soap Creative AU Personal Achievement Awards 2010Soap Creative

Soap Personal Achievement Awards 2012Soap Creative

2012 Digital PredictionsSoap Creative

Soap Creative's 2017 Future PredictionsSoap Creative

AdAge Digital 2010 6 Foundations of Great Digital CreativeSoap Creative

2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative

Andere mochten auch (8)

Stephen Fry Having a Gaytime in Sydney

Brand opportunities in social games

Soap Creative AU Personal Achievement Awards 2010

Soap Personal Achievement Awards 2012

2012 Digital Predictions

Soap Creative's 2017 Future Predictions

AdAge Digital 2010 6 Foundations of Great Digital Creative

2016 Digital predictions for marketing, tech, pop culture and everything in b...

Ähnlich wie ADMA August 2010

ADMA Sept 16Ashley Ringrose

ADMA Sept16Ashley Ringrose

Digital Marketing Plan ReferenceEsma Yeniceri Bayrak

Are you a WHITE belt or BLACK belt Marketer ?David Merzel

Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Zigurds Zakis

Thriving In ChaosDave Nourse

Transient Identiti Innovations Redefining Marketing v2IdentitiLab

Killer Content Marketing for Boring BrandsAran Jackson

MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader

ET13 - F1 - Copenhague digital tacticsRencontres Nationales du etourisme institutionnel

DIBI Conference ProgrammeDIBIConf

NYU Open Innovation + CrowdsourcingShaun Abrahamson

David rogers ingles_bloque_5_y_6UPN Universidad Privada del Norte

Present tense (& future perfect)Tim Sparke

Ogilvy One Bucharestadrianalexandrescu

Social Networking 4 your businessPaolo Massa

Ten dos and don'ts for TV companies making gamesNicholas Lovell

6 foundations of great digital creative via AdageShane Smith

DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009PPT Salon

DESIGN is the new TECHNOLOGYGuts Service Design

Ähnlich wie ADMA August 2010 (20)

ADMA Sept 16

ADMA Sept16

Digital Marketing Plan Reference

Are you a WHITE belt or BLACK belt Marketer ?

Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...

Thriving In Chaos

Transient Identiti Innovations Redefining Marketing v2

Killer Content Marketing for Boring Brands

MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE

ET13 - F1 - Copenhague digital tactics

DIBI Conference Programme

NYU Open Innovation + Crowdsourcing

David rogers ingles_bloque_5_y_6

Present tense (& future perfect)

Ogilvy One Bucharest

Social Networking 4 your business

Ten dos and don'ts for TV companies making games

6 foundations of great digital creative via Adage

DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009

DESIGN is the new TECHNOLOGY

Mehr von Soap Creative

12 Ways to Spot a Fashion Blogger on Instagram (Part One)Soap Creative

Digital advertising social marketing and tech trends predictions in 2015Soap Creative

Digital, advertising, social and tech predictions & trends 2014Soap Creative

Digital Predictions 2013Soap Creative

In Real Life (IRL)Soap Creative

NFC B&T ArticleSoap Creative

Facebook Brand Pages For DummiesSoap Creative

2011 Soap Creative Digital PredictionsSoap Creative

Mehr von Soap Creative (8)

12 Ways to Spot a Fashion Blogger on Instagram (Part One)

Digital advertising social marketing and tech trends predictions in 2015

Digital, advertising, social and tech predictions & trends 2014

Digital Predictions 2013

In Real Life (IRL)

NFC B&T Article

Facebook Brand Pages For Dummies

2011 Soap Creative Digital Predictions

Kürzlich hochgeladen

The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy

"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays

Story boards and shot lists for my a level piececharlottematthew16

Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University

Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software

My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos

Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm

Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst

Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxnull - The Open Security Community

Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson

SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero

Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada

Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation

Commit 2024 - Secret Management made easyAlfredo García Lavilla

SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal

Kürzlich hochgeladen (20)

The Future of Software Development - Devin AI Innovative Approach.pdf

My Hashitalk Indonesia April 2024 Presentation

DevoxxFR 2024 Reproducible Builds with Apache Maven

"Federated learning: out of reach no matter how close",Oleksandr Lapshyn

Story boards and shot lists for my a level piece

Nell’iperspazio con Rocket: il Framework Web di Rust!

Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation

My INSURER PTE LTD - Insurtech Innovation Award 2024

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)

Streamlining Python Development: A Guide to a Modern Project Setup

Human Factors of XR: Using Human Factors to Design XR Systems

Bun (KitWorks Team Study 노별마루 발표 2024.4.22)

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx

Are Multi-Cloud and Serverless Good or Bad?

SIP trunking in Janus @ Kamailio World 2024

Unraveling Multimodality with Large Language Models.pdf

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024

Connect Wave/ connectwave Pitch Deck Presentation

Commit 2024 - Secret Management made easy

SAP Build Work Zone - Overview L2-L3.pptx

ADMA August 2010

1. THINK DIFFERENT Ashley Ringrose

2. Create a 30k banner (468x60) to advertise this Nike shoe

3. Great Brand Shitty Brief

4. Results A bunch of banner concepts?

5. THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008

6. THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS

7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

8. DIGITAL ADVERTISING

10. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?

11. Useful!

12. Useful?

13. #1 Reason why digital is better than advertising?

14. We don’t have to do advertising From Iain Tate’s (Poke UK) talk

15. Niche

16. Super Niche!

17. What about a site where people post photos of crazy sandwiches?

18.

19. What about a site where people post photos of stupid cats?

20.

21. What about a site about those annoying ads on websites?

22.

23. #1 reason digital sucks?

24. It’s Complicated

25. One Function Website?

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36. OWNABLE PLATFORM?

37.

38.

39. RED BULL’S ADVERTISING?

40.

41.

42. PLAY MARKETING?

43.

44.

45.

46.

47.

48.

49.

50.

51.

52.

53. FINAL THOUGHT

54. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?

55. THINK DIFFERENT FOR DIGITAL

56. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney

57. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog

Hinweis der Redaktion

Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
Is this Red Bull?
Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]

ADMA August 2010

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (8)

Ähnlich wie ADMA August 2010

Ähnlich wie ADMA August 2010 (20)

Mehr von Soap Creative

Mehr von Soap Creative (8)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

ADMA August 2010

Hinweis der Redaktion