6. Market and Its Neighbors, 1991 World-Wide Home Video Game $3 Billion North America Entertainment Arcade games, Movie theater, Video Rental Japan Europe Asia Home Video Game Companies belong to: All other amusement and recreation industry (713990) $29 Billion Overall
11. Multiple Layers Industry Value Added * $50 Retailers $27.5 Developers Software Hardware $5 License Fee $450 – Retailers Manufacturer ** (Closed Architecture) 1~5% Margin * In case of Sega’s case. ** Only estimation is available, but some says that retail price could be lower than manufacturing cost. (http://www.alexassoc.com/white/sony.shtml) $19.5 Revenue
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17. 3DO’s Multiple Layers Value Added $75 Retailers $40 Developers Software Hardware $3 Royalty Fee $700 – Retailers * Manufacturers (Open Architecture) * Retail price is vary from manufacturers to manufacturers. Any manufacturers can make 3DO if it is comparable with 3DO. No License Fee Revenue
18. Perceptual Map, 1993 Own Game Titles Few High Low Performance Many Super NES $200 Genesis $190 3DO $700
23. Perceptual Map, Late 1994 (with SONY) Own Game Titles Few High Low Performance Many Saturn $450 (400) 3DO $500 PS-X $500 (300) Nintendo64 $250 (200) * Number inside of ( ) Is actual retail price