At the Social Media Club of Salt Lake's August event Jeff Hawley of Leadgenix presented on using the popular conditional statement app and web service IFTTT to automate some elements of social media marketing including social listening, content inspiration, and reporting.

1. SMO Like a Boss with IFTTT
Jeff Hawley • Leadgenix
@searchjeff

2. What is IFTTT?
like “LIFT” without the L
@searchjeff

3. @searchjeff
Channels

4. @searchjeff
• Choose a Channel
• Choose a Trigger
• Add Some Ingredients
• Choose a Channel
• Choose a Action
• Add Some Ingredients

5. @searchjeff
Let’s Get
Down and Dirty!

6. #SocialMediaAutomation
@searchjeff

7. @searchjeff
=
=
=
Neat-o
Wham-o
Ka-blowee

8. @searchjeff
if = #Profile
then = Change Profile

9. @searchjeff
if = #SendToBuffer
then = Add to queue

10. @searchjeff
if = Anything in queue
then = Add to calendar

11. #SocialListening
@searchjeff

12. @searchjeff
if = In a geo area
then = You've got mail

13. @searchjeff
if = Twitter search
then = New row added
Page2RSS.com

14. @searchjeff
if = Google alert
then = New row added

15. #ContentInspiration
@searchjeff

16. @searchjeff
if = New item in search
then = You've got mail

17. @searchjeff
if = Google Trends
then = You've got mail

18. @searchjeff
if = Pinterest
then = Add a row

19. #Reporting
@searchjeff

20. @searchjeff
if = All your tweets
then = Add a row

21. @searchjeff
if = Weather
then = Add a row

22. #Fun IFTTT Recipes
@searchjeff

23. @searchjeff
if = You got tagged
then = Save

24. @searchjeff
if = Reach your goals
then = Document

25. @searchjeff
IFTTT

26. @searchjeff
if = #NewIFTTTRecipe
then = new row added
cooliftttrecipe@gmail.com
Subject: Title of your recipe • Body: Your recipe + #NewIFTTTRecipe
bit.ly/iftttjeff

27. @searchjeff
bit.ly/iftttrecipe