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Smart Cow Marketing Feature Presentation
- 2. Presentation Template Digital Marketing Author yossyone 03 March 2021
- 3. The Story Smart Cow OUR HISTORY 1990 s Harbour Club Creating Fitness computer programs Personal Trainer 2000 s IT for Sun Alliance, Direct Line Royal Bank of Scotland Project Manager 01 02 03 2010 s Started Smart Cow Affiliate marketing PPC Websites Digital / SEO Smart Cow 04 2020 s Smart Training Smart Productions Position to sell Smart Cow + “Smart Cow Digital Marketing helped our local business group shift quickly up the google rankings”
- 4. “Smart Cow worked with my accountancy practice, enabling prospective clients to easily engage with us..”
- 5. “A high quality work ethic and he always provided a first class service delivery to meet the project targets..” Endorsements Online Marketing (98) SEO (71) Management (62) Project Management (52) Email Marketing (47) 37 Recommendations
- 7. 6 MARKETALK. ALL RIGHT RESERVED - COPYRIGHT 2021 Mark e tal k Lead Generation WHAT WE DO Engage Convert Close Delight Attract SEO Blog Website Social Ads CTA Landing Pages Forms Email Automation CRM Contacts Lead Scoring Integrations Smart Content Analysis Transactions 89% of online consumers use search engines when making a purchase decision Content marketing generates 3x as many leads as traditional marketing but costs 62% less Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost 88% of consumers have read reviews to determine the quality of a local business
- 8. “Smart Cow Digital Marketing helped our local business group shift quickly up the google rankings” • 1000’s of social media following and engagement • £28 for quality lead per PPC for an accountant • Reduced cost of PPC conversions from £28 to £7 per lead • Accounting client no.1 for local search • Beat industry standards for lead generation for Foster client • 90% of all new enquiries from our marketing campaigns • Email open and click through rate better than industry standard Our Clients Successes
- 9. 18 www.smartcowmarketing.com £75 Free Google Ads 01 1-2-1 02 Request Hubspot trial 03 THANK YOU Sign up to the newsletter 04 Free Website review 05 Download Free help sheets 06 Take the marketing score card 07 Follow us on social 08 www.smartcowmarketing.com “I would not hesitate to have Smart Cow and I would expect them to add value to any organisation they deals with..”
Hinweis der Redaktion
- Due to the internet, the traditional way we all do sales and marketing has changed significantly. And it is most likely the way you are going about marketing your business, is all wrong. By the end of this presentation you should be in a position to grow your business more, and refer Smart Cow to your contacts to help grow their businesses.
- Here's a quick look at my mood board, as to why I do what I do. If you don’t have a mood board, they are great to help you with your goals, and well worth a try
- Initially, I was the black sheep of a family of it geeks, moving away from a career in IT, towards one in sports and fitness, where I trained the celebs and royalty, however never straying too far, I developed several computer fitness and analysis programs. After not too long, I re-joined the fold, working for Sun Alliance and RBS as developer, project manager and then Programme manager. My team delivering the first online life insurance platform. Moooving on I started Smart cow, initially as a price comparison website, placing thousands of google adds every day, then building websites and finally, after realising that websites are almost pointless unless they can actually be found, I moved on to helping business website be found online, through full digital marketing. Now the goal is to build Smart Cow digital marketing, with Smart Training (delivering digital marketing online courses) and Smart Productions (providing video production as 80% of web content is consumed by video). The goal is to be in a position where we can sell in 5 years
- To support our numerous years of expertise, the team of 6 in Smart cow are continually moving forward, within a fast paced industry, by continual research and certification We are Google Ads certified, which are extremely difficult exams, and are also a google partner As experts in Social media marketing, we are certified partner by the industry leader in Social media management, Hootsuite As experts in Search engine optimisation (the skill of being found number 1 on google) we are certified partner of the marketing leader, SEM Rush And Covering the whole of digital marketing solution, and much, much more we are certified and proud partners of Hubspot CRM We are also members of Chartered institute of marketing. Essential you can be assured that the Smart Cow team knows their stuff
- But it’s not only about knowing our stuff, its about putting this knowledge and experience into action So we can back this up with loads of great client reviews. We have 5 star ratings on both Google and Facebook, which we see as true ratings, as opposed to a “check-a-trade”, which is almost impossible to get less than 9/10 Our LinkedIn endorsements are terrific, so much so, that, you’ll not find a higher endorsed business with in BNI Sutton, and will be hard pushed to find any business in BNI with this high level of endorsement and Linkedin Recommendations at 37 61 Accounting AJ 39 Email Wynyard 3 Project Management Victoria 72 Fire Alarm 65 Restructuring Paul Bailey 18 Pensions Alan Norris 17 Business Strategy 17
- As mentioned, The internet has changed the way we buy and sell physical products and services, whether Business to buisness or business to consumer. As recent as 10 years ago, salesmen would push their products on to their unsuspecting victims. And tell them, of all the features, and why they need to buy a product or service, but with no comparisons. However the Internet has changed all that. The salesman is now generally the last person in the process. When People now have a problem, and they need help They first look online, They research the options Then after an informed decision making process, they contact the business, or online basket, to make the transaction. That said, we all go through the same sales process, both online and offline. Each business may do it, in it’s own specific way and at different levels. But the process we all follow is: Attract Engage Delight Your marketing funnel should reflect this, and you will see all successful funnels embrace it.
- We start with Attract Now 89% of online consumers, use search engines when making a purchasing decision. Smart Cow are certified experts in Search Engine Optimisation, and also content creation. As well as enhancing websites, to increase user experience, for business success. We use social media, and paid ads, to target specific personas, the we have created, for successful marketing campaigns. Nest we need to Engage which is a 2 stage process, by converting, and then closing Firstly Converting, Once you have put all the effort into attracting the right people, to find out about your product and service, you need to capture their contact details, or CONVERT them into a leads. Otherwise that initial effort is wasted. To support this, we use Content marketing, which generates 3x as many leads as traditional Marketing, but costs, 62% less!! This is also where things called "lead magnets" are used, to collect your lead details. This can be by either Downloads Surveys Videos Score cards Contacts us Forms Free consultations and more Once you have the contact details, you have the main goal of marketing. Next we move on to closing It’s shown that, Companies that excel at lead Nurturing, generate 50% more “Sales ready leads”, at 33% lower cost !!! Once you have the contact details, firms can engage with the leads more direct, this can be via newsletters, emails, sequences, scheduled calls, automated posts, video messages, targeted PPC and so on. You can continue to provide the right content, to the right people, at the right time, until the moment, when they, are at the right time to buy. Finally we need to Delight our clients, Did you know that 88% of consumers, have read reviews, to determine the quality of a local business We help businesses through the final process, in gaining clients, by making onboarding and communications easy. Depending on industry, It is between, 5 and 30 times more cost effective, keeping and upselling to current clients, than it is trying to find new ones
- So that is the experience, knowledge, testimonials and theory behind Smart Cow. But that is all only for show, unless you actually get the results. We get results in spades. Our client success include: 1000’s of social media following and engagement, for our buisness support group Getting quality leads via PPC for only £17 each, for one of our accountants, think about it, that is stunning success We’ve reduced cost of PPC conversions, from £28 to £7, which has quadrupled acquisition of quality leads Our Accounting CRM firm is Ranking no.1 for selected keywords Another accounting client is no.1 for local search We beat the industry standards for lead generation for our Foster client Another client has over 90% of all new enquiries from our marketing campaigns Our Email open and click through rate better than industry standard These all lead to extremely cost effect lead generation for our client
- Thank you for listening you can see numerous ways of helping you to refer smart Cow marketing. The one I would recommend most for both you and the businesses you come into contact with is the Free Marketing scorecard, I’ll share a link. It’s a Free Online assessment of how well you marketing is currently positions. Any questions So we are at BNI which is superb at getting leads, why would we need digital marketing to help get leads? You are right BNI is fantastic at getting leads and this is done by referrals and in all honesty referal leads from someone who recommends you at BNI are a better quality than the initial lead you will get through digital marketing. The issue is reach, your referal network is limited and not working all the time, which is perfect for the majority or our members. However for firms ambitious to grow much larger Digital marketing compliments this and is the way forward for expansion, it is working for you all the time and also has an almost unlimited reach. Phil - I thought digital marketing was social media, is this not the case then? Yup, social media marketing is only one small, but important, cog in the marketing wheel. Organic social media, i.e. Your day to day post are generally most effective at brand awareness. Paid Social media can be much more targeted in the lead acquisition. But as you can see once you have the contact details, you also have a lot of work to gain and nurture clients Jo - There is so much involved in digital marketing, where do I start? Well you will need to start with a goal. From there we can build up a strategy. A very important part of which is to understand the Lifetime value of a new client. So you wan work out the return on investment And also to be as specific as we can with the target audiance and buying personas. From there we can build and deliver a strategy that works for you or you contacts. Ayesha - What is your ideal client Looking for accounting and legal firms in the south east, with a turn over of £300,000+ This is as with PPC, Hubspot, Social, blogs, SEO etc.. The investment for a full service offering starts at around £2500. and average across industry investment is 10% turnover
- Thank you for listening you can see numerous ways of helping you to refer smart Cow marketing. The one I would recommend most for both you and the businesses you come into contact with is the Free Marketing scorecard, I’ll share a link. It’s a Free Online assessment of how well you marketing is currently positions. Any questions So we are at BNI which is superb at getting leads, why would we need digital marketing to help get leads? You are right BNI is fantastic at getting leads and this is done by referrals and in all honesty referal leads from someone who recommends you at BNI are a better quality than the initial lead you will get through digital marketing. The issue is reach, your referal network is limited and not working all the time, which is perfect for the majority or our members. However for firms ambitious to grow much larger Digital marketing compliments this and is the way forward for expansion, it is working for you all the time and also has an almost unlimited reach. Phil - I thought digital marketing was social media, is this not the case then? Yup, social media marketing is only one small, but important, cog in the marketing wheel. Organic social media, i.e. Your day to day post are generally most effective at brand awareness. Paid Social media can be much more targeted in the lead acquisition. But as you can see once you have the contact details, you also have a lot of work to gain and nurture clients Jo - There is so much involved in digital marketing, where do I start? Well you will need to start with a goal. From there we can build up a strategy. A very important part of which is to understand the Lifetime value of a new client. Form that we can work out the Return on investment that works for your business growth And also to be as specific as we can with the target audiance and buying personas. From there we can build and deliver a strategy that works for you or you contacts. Ayesha- What is your ideal client We look for (not exclusively) accounting and legal firms in the south east with a turn over of £300k. This is as with the PPC ad cost and Hubspot CRM and content creation SEO, social media, emails etc to deliver a full solution it is an investment of around £2500/month and across industries the recommended marketing investment for growth is about 10% of turnover
- Tell me about your current marketing strategy? Online and offline Who comes up with your content ideas? Walk through the funnel and identity gap analysis What offline marketing activities do you currently use? Or have used in the past? How do you measure the performance of these activities? What have you historically invested in marketing spend in the past? How have you measured the success or failure of same
- For our clients we look to first of Attract leads, Then engage them, moving on to convert them to client and then Delight