A guide to some of the best practices and tools for acquiring, activating and retaining users in a crowed world of ever increasing distraction and limited consumer attention. This was given by Sherif Makhlouf at Riseup Summit 2014 in Egypt. For full disclosure some of the slides are from Growth Hacking presentation by Mattan Griffel from Y Combinator.
2. Sherif Makhlouf
•Engineer by training & Management degree from Cornell University US
•Management Consultant for many years in Boston, NY and SF
•AUC Adjunct Professor of Digital Strategy
•Experience in strategy consulting, digital management, online marketing and eCommerce.
•He has led the start-up and operations of a number of successful digital and e- Commerce leaders including Jumia.com, Afar.com and enigmashopping.com.
@makhloufsherif
3.
4. (But most of them stop using it after a few days)
You run some ads, If your Lucky You get a writeup on Daily News, CairoScene or even TechCrunch
and several thousand users
5. Most startups find themselves facing the same problem
They build a product that no one ends up using
“businesses die because they don't have enough customers”
27. The Key To Acquisition
In a world of abundant choice and scarce attention, advertizing has never been easier to ignore.
we no longer have the luxury of a captive audience. Everything we do has to be remarkable, attention earning, and sharable.
58. In 1996 co-workers Sabeer Bhatia and Jack Smith They were afraid their boss might read their emails So they built a web-based
email system
59. They raised $300,000 from Investors but Hotmail’s launch was unimpressive
But investor Timothy Draper had a better idea
Their growth strategy was to buy billboards and radio ads
60.
61. Within hours, they started averaging 3,000
new users a day Within 6 months, they were up to 1 million users