The step by step approach will reveal the ingredients you will need to create a high converting marketing funnel in 2018. Get to know how to implement the RPP Method (Relevancy, Presence and Persuasion) to be able to get customer on demand for your business. This is highly relevant for Saas, Service providers and B2C consumer products.

1. 1 Million Dollar Funnel
Blueprint
R. P. P. Method

2. Coaches – Consultants – Real Estate Agents – Service Providers
Are You In The Right Place
Planning to build a marketing funnel
Have been talking about building a marketing funnel forever
Has joined or is in coaching programs but struggling to implement
Always envying other competitors who have funnels
Still dealing with word for mouth and hustling
THIS IS FOR

3. 1. Funnels are becoming common BUT they are not all
created equally.
2. Here is the difference between high converting funnels
and low preforming ones.
This is what we are solving here
What we are not trying to solve here
1. The viability of your business and offering
2. Are you really solving a problem, is this the right
customer, is the pricing right, are you saying the right
thing…

4.  10 Years building funnels
 Worked with small and large clients
including MGM Grand, Bank of
America, Vodafone, Citi Bank.
 Built more than +600 Funnel pages.
 Spent + $500K on Facebook and
Google Ads
 Generated +11,000 leads for my
clients.
Why Listen to me

5. We build done for you funnels END TO END
Why is this different?

6. THE RPP METHOD
HOW DO WE DO IT?
Relevancy
PresencePersuasion

7. MARKETING HAS MOVED FROM ITS INFANCY
STAGE
• Number of Facebook advertisers doubled in 2017
• Increase in cost per click prices
• Drop in reach
• Noise everywhere

14. Low obligation.
Low risk.
High reward (instant gratification).
Focused on the problem.
Need Education Not Ready to Buy.
MUST TAKE LESS THAN 5 Minutes
to consume

15. Medium obligation.
Interested in knowledge.
Thinking about Investment and Outcome.
Give more information on the process.
Show how is it done.
MUST TAKE LESS THAN 30 Minutes
to consume

16. High Attention.
Interested in a solution.
Offer a solution and show outcome.
READY TO BUY FROM THE AUTHORITY SELLER.

18. Designing a
customer journey

22. 1- Captivating Video Ad

23. 1- Captivating Video Ad

25. 2- Guide Lead Magnet
• Start with the Pain
• Agitate the pain, What will happen if they don’t take
action
• Introduce yourself as the solution
• Explain why it works
• Why you are qualified to make it happen
• Social proof from others
• Call to action

26. 2- Guide Lead Magnet
• Solve a real problem
• Make it actionable
• Give away a lot
• Just like I am doing
• Everything ….except implementation or the tool

29. 3- Guide Download Page

31. 4- Thank you Page

33. 5- Well Explained Sales Page
Single Call to Action

34. 5- Well Explained Sales Page
Components
Headline - What is this?
The program/Solution
The Pain you solve
The Results you deliver
Who is this for?
How we work together?
About You
Social Proof and Testimonials
Pricing
Download the guide
CAT - Book a call

35. How to Build the Pages

37. Less Than
$1,000
More Than
$1,000
Self Checkout Call Before Closing

38. 6- Call Booking Page

42. Presence

44. 6- Email Sequence
You use Autoresponders

45. 6- Email Sequence

46. 6- Email Sequence
Email 1- Guide in your inbox email – Upgraded with booking a call
Email 2- Pure Value #1– Teach them something important – Your top tip
Email 3- Personal story – Who you are and what are your values
Email 4- Myth buster- Take a misconception your lead holds about you/your
industry, and kill it.
Email 5- Let them identify with the pain and acknowledge it
Email 6- Your process – Can be a link to a video –Email 7- Results and Social
proof…
Email 8 – Call to action
Email 9- Engagement email asking them a question- What is holding you
back? What is your biggest fear? What is the biggest risk?

48. 7- Facebook and Instagram
Remarketing

49. Facebook Remarketing
9 Days Guide download page
14 Days Thank you Page
30 Days Sales Page
60 Days Call Booking page
Time Spent on Website – Top 25%

50. Facebook Remarketing

52. PERSUASION
• Humanizing the brand
– Show the people behind your brand
– People want to work with people and not
companies
– Much easier to be an authority with a human
being than a brand.
• Based on permission
– The privilege (not the right) of delivering
anticipated, personal and relevant messages to
people who actually want to get them.

53. High Attention.
Interested in a solution.
Offer a solution and show outcome.
READY TO BUY FROM THE AUTHORITY SELLER.

54. 7 Ads to Run
1. Pain and Problem (where you show the pain in a deeper way that you solve)
2. Process and method (showing how you are unique and how you can help)
3. Value (just solid content, don't even worry about a Call to Action)
4. Authenticity/Transparency/Beliefs/Values (so people know if they want to work with you)
5. The Solution (showing your program and service)
6. Direct Call to Action (such as Book a Call)
7.Social Proof (PR, Testimonials, Case
Studies, giving people the ability to see that
you're an authority)

56. 56

57. For 2 years, the inventor of the
shopping cart paid people to push his
invention around stores...
57