Successful with social media: inspiration session for sales. everything you have to know about networking. Twitter, Instagram, Linkedin, ... . Do's and don'ts social media.

1. Stefaan Lammertyn - Pixular - @slk8500
Successful with social media
Stefaan Lammertyn - Social Media Evangelist @slk8500

3. Social Media in Vlaanderen
Social Media anno 2019
3

4. WELCOME

7. Social Media Evangelist

9. https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html

12. 12

13. WHO LOOKS FOR IT,
WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#Serendipity

14. Looking for a needle in a haystack
and finding the farmer’s daughter instead

15. Program
1. Introduction:We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
4.Twitter - LinkedIn - Facebook - Instagram:
tip of the iceberg
5. Sociale Media @polletwatergroup
6. On your marks, get set, GO

16. “No water, no life.
No blue, no green.”
Sylvia Earle

17. INTRODUCTION: HALF WAY

19. We are not in the age of change
but in a change of age
19

22. “Digital is the new mother tongue”
Fons Leroy - CEO - VDAB
@FonsLeroyVDAB

29. Social Media in Vlaanderen
29

33. https://www.youtube.com/watch?v=MGVcBxbWp7M

39. WE ARE HALFWAY
#01 > We are halfway#01 > We are halfway...

40. @hinssen

41. Digital is the new normal
#01 > We zijn halfweg#01 > We are halfway

43. SOCIAL MEDIA ANNO 2019

44. CAN’T SEE THE WOOD
FOR THE TREES
1.Blogs
2.Microblogs:Twitter -Yammer - ...
3.Social Networks: LinkedIn - Facebook - ...
4.Media Sharing: Youtube - Slideshare -
Instargram - Spotify - Pinterest
5.Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Can’t see the wood for trees

46. https://blogs.worldbank.org/water/top-8-water-blogs-2018

47. https://iwa-network.org/data-is-the-new-water-data-revolution-to-ensure-no-one-is-left-behind-and-achieve-sdg-6/

48. Twitter

52. slideshare.net

53. https://www.slideshare.net/IWMI_Media/presentations

54. https://www.slideshare.net/RaihanathusSahdhiyya/nanotechnology-for-water-treatment?
qid=f66eed63-67af-4d6a-92fe-753dc4ca8126&v=&b=&from_search=8

58. https://www.youtube.com/channel/UCrWNF01aV71CR0ZbjWsNYUA

59. instagram

65. Twitter

66. Twitter
• Microblog
• SMS of the internet
• Tweets = Messages < 280 characters
• Flow of news items
• Following & Followers
66
Twitter

67. Jargon
• Message(s) = Tweet(s)
• 280 characters
• Users: @username vb. @pwgwater
• Following = people you are following
• Followers = people following you
• ReTweet = repost of a tweet (RT)
67
Twitter

68. Jargon
• # HASHTAGS = Metadata
#Matexpo #Gent #waterworld
• @Replies: public answer
• DM: Direct Message - privat
68
Twitter

70. 70

72. 72

73. Efficient twittering
• Tell others your story
• Better with AddedValue
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
73
#04 > Twitter#05 > TwitterTwitter

74. Why using Twitter?
• Listening
• Learning and discovering/ People/ Things
• Ask Questions #daretoask #dta
• Give & Receive
• Share knowledge > expert
• Be found! SEO
• Serendipiteit: naald hooiberg boerenmeid
• ...
#04 > Twitter#05 > TwitterTwitter

77. 77
LinkedIn

78. 78
LinkedIn
Social
Network
#04 > LinkedIn
1. Individual profiles
2. Company pages
3. Groups
LinkedIn

79. 79
#04 > LinkedIn
degrees of separation...
#05 > LinkedInLinkedIn

80. PERSONAL PROFILE

81. COMPANY PROFILE

85. 85

86. Company page

87. Jobs

88. Groups

90. LinkedIn > Network
• Seek and you shall find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
90
#04 > LinkedIn#05 > LinkedInLinkedIn

91. LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
91
#04 > LinkedIn#05 > LinkedInLinkedIn

93. FACEBOOK

95. FACEBOOK

97. ODDS & PITFALLS.

98. Photo by coconinoco - http://flic.kr/p/8g9p1o
6.ToekomstWhat to do with social media

99. SIDE EFFECT
PRINCIPLE
#04 > Odds en PitfallsWhat to do with social media

100. 6.Toekomst
Leaflet & pills...
Side effects
Helpful
#04 > Odds en PitfallsWhat to do with social media

101. Opportunities of SM
1. Branding: know me - like me - trust me
2. Leadgeneration - sales support
3. Recruiting & PR
4. Market research
5. Loyalty - engagement
101
#04
#04 > Odds en PitfallsWhat to do with social media

102. 6. Internal communication
7. Competitive advantages
8. Showing expertise
9. Customer service
102
#05 > Kansen enValkuilen#04 > Odds en Pitfalls
Opportunities of SM
What to do with social media

103. BRANDING

104. BRANDING
104
#02 > Social media: Definition & Findings
BRANDING

105. BRANDING

106. LEAD GENERATION

107. 107
#02 > Social media: Definition & Findings
RECRUITMENT
What to do with social media

108. 108
Dare to ask your audience...
RESEARCH
What to do with social media

109. Photo by jenlen - http://flic.kr/p/7ecxTj
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE
INTERNAL
COMMUNICATION

113. #WORKPLACE

116. Reputation
The internet never forgets!
116
#05 > Kansen enValkuilen

117. #WYSIWYG

118. https://www.snopes.com/leo-the-lion-mgm-logo/

119. ON YOUR MARKS, GET SET, GO!

121. NO MAGIC BUT
STRATEGY
121
#06 > On the line, get set, GO

123. Social
Media
Roadmap
123
#06 > On the line, get set, GO

124. Pixular.be
Pixular

125. 125
To score, you must shoot

126. There is a secret to Twitter success
and it’s the same secret for all of social media,
especially business social media:
wake up & write
@gitomer

127. ALL TOGETHER.

128. PWG
• Target: (Employer) Branding
• Channels: Facebook/Linkedin/Instagram/
Twitter
• Monitoring: Brands/Keywords from
sector/Colleagues & Competitors
• Tell your story!

129. Engagement
• Participation: listen - act - interact
• Compelling content
• Tell your story
• Ambassadors

130. CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
• Give and receive
130
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

131. CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
131
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

133. Give
Share
Multiply
@gitomer.com

135. And what have we learned today?
135

136. Create
Content for your
audience and make your
audience Content
136

137. 137
And now, jump !

138. MAKE SURE SM
DOESN’T
BECOME SM
Photo by philippe leroyer - http://flic.kr/p/8eArtT

139. The future…
WeChat
http://www.wechat.com/en/
TREND 1

147. TREND 2VR AR

151. Stefaan Lammertyn
Twitter: @slk8500
stefaan.lammertyn@pixular.be
VRAGEN // SUGGESTIES // …
Social Media Evangelist @ Content!
Linkedin: Stefaan Lammertyn