How come we spend thousands of dollars in marketing our products and services, but only the minimum amount of time and money in our presentations? This deck gives you three simple ways of taking the first steps towards more creative and powerful PowerPoint slides.

1. Time to bring some
marketing to
your presentations

2. Marketing
/mar-ki-ting/
is essentially about understanding your target
audience and giving them what they want in a
way that creates value.

3. PRESENTATIONS
S H O U L D B E T R E AT E D T H E S A M E .

4. When we give a presentation we are
marketing ourselves, our products,
services, ideas, or whatever we are
actually talking about.

5. A good presentation should be customized for the
actual audience, and communicate value through
the speech and supporting slides.

6. So, how come our marketing
material look this great:

7. And our presentations look like this?

8. It’s about time we change.

9. Challenge yourself to treat your slides as any other
marketing effort, even equal to a billboard ad…

10. And you don’t want it to
look like this, do you?

11. Here are
3
QUICK &
EASY TIPS
on how to get started

12. Put yourself in the
audience’s shoes
Nobody gets excited about bullet points or slides
that are overloaded with content.
We have all experienced it since highscool and it
still sucks. Surpise your audience with a clean
slide and you will have their attention!

13. It would be great if the audience could
remember everything we had to say, but the
fact is that people will forget most of your
slides*. Therefore you should extract only the
most important key points and focus on
communicating those.
* Dr Carmen Simon, “The Neuroscience of Memorable Content”
Focus on your main
message

14. It is very comfortable to open PowerPoint and “add
title here” and “add some bullets there” – we know.
However, try going wild on your next presentation
and see how it feels. You will not regret it when
you stand there looking at the smiling audience in
front of you.
Step out from your
comfort zone

15. Awesome recap.

16. If you think this dog is cute,
please share our deck.

17. Image sources (for slide 6)
Shoe poster by Long Shen
https://www.behance.net/gallery/24658131/Marketing-In-Store-Poster-Design
Restaurant poster by Ryan Thomas
https://www.behance.net/gallery/13976459/Waratah-Restaurant-Promotional-Posters
Medicine poster by Amy
https://designedbyamy.wordpress.com/

18. We can make you look good too.
Check out slidestudio.co for more info!