Use CRAP Design Principles for Great Visual Presentations
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The document discusses the CRAP principles for designing effective visual presentations. It advocates using Contrast, Repetition, Alignment, and Proximity (CRAP) to create slides that are easy to understand. A series of before and after examples demonstrate how applying these principles can improve slide clarity and readability. The slides become more scannable and help audiences better understand and remember the presented information.
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Use CRAP Design Principles for Great Visual Presentations
- 1. Your Presentation Is CRAP…And That’s Why I Like It Basic Design Principles for Visual Presentations
- 2. Use CRAP Designs For Great Slides The CRAP principles above are from The Non-Designer's Web Book by Robin Williams and John Tollett
- 3. Q1 and Q2 Project Plan Phase I Phase II Phase III Phase IV People Identify & engage stakeholders Communicate plan Assign tasks Develop timeline Implement Tasks Resources Purchase tools & test Finalize contracts Deadline: Mar 15 Deadline: Feb 28 Deadline: May 31 Deadline: June 5
- 4. Q1 and Q2 Project Plan Phase I Phase II Phase III Phase IV People This slide is pretty bad…right? Identify & engage stakeholders Communicate plan Assign tasks Develop timeline Implement Tasks Resources Purchase tools & test Finalize contracts Deadline: Mar 15 Deadline: Feb 28 Deadline: May 31 Deadline: June 5
- 5. Q1 and Q2 Project Plan Phase I Phase II Phase III Phase IV People What could make it better? Identify & engage stakeholders Communicate plan Assign tasks Develop timeline Implement Tasks Resources Purchase tools & test Finalize contracts Deadline: Mar 15 Deadline: Feb 28 Deadline: May 31 Deadline: June 5
- 6. Use Highest Contrast For Visual Clarity Not GOOD Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This?
- 7. Use Highest Contrast For Visual Clarity Not GOOD GOOD Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This?
- 8. Repeat After Me: Repetition Is Good Not GOOD Peter Piper picked a peck of pickled peppers She sells sea shells by the sea shore Dokidoki brekekekexkoaxkoax That solitude which suits abstruser musings. Dead in da middle of little Italy, little did we know that we riddled some middle men who didn't do diddily. Alliteration Onomatopoeia Assonance
- 9. Repeat After Me: Repetition Is Good Not GOOD Peter Piper picked a peck of pickled peppers She sells sea shells by the sea shore Dokidoki brekekekexkoaxkoax That solitude which suits abstruser musings. Dead in da middle of little Italy, little did we know that we riddled some middle men who didn't do diddily. GOOD Alliteration Onomatopoeia Assonance
- 10. Visually Aligned = Mentally Aligned Not GOOD Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong?
- 11. Visually Aligned = Mentally Aligned Not GOOD GOOD Where do I belong? Home sweet home. Where do I belong? Home sweet home. Where do I belong? Home sweet home. Home sweet home. Where do I belong? Where do I belong? Home sweet home.
- 12. Proximity Promotes Perception Not GOOD Alliteration Repetition of a leading consonant sound Onomatopoeia Imitating the sound described Assonance Repetition of vowel sounds to create internal rhyming
- 13. Proximity Promotes Perception Not GOOD GOOD Alliteration Alliteration Repetition of a leading consonant sound Repetition of a leading consonant sound Onomatopoeia Onomatopoeia Imitating the sound described Imitating the sound described Assonance Assonance Repetition of vowel sounds to create internal rhyming Repetition of vowel sounds to create internal rhyming
- 14. Q1 and Q2 Project Plan Phase I Phase II Phase III Phase IV People Identify & engage stakeholders Communicate plan Assign tasks Develop timeline Implement Tasks Resources Purchase tools & test Finalize contracts Deadline: Mar 15 Deadline: Feb 28 Deadline: May 31 Deadline: June 5
- 15. Q1 and Q2 Project Plan Phase I Phase II Phase III Phase IV People What if we apply a little CRAP? Identify & engage stakeholders Communicate plan Assign tasks Develop timeline Implement Tasks Resources Purchase tools & test Finalize contracts Deadline: Mar 15 Deadline: Feb 28 Deadline: May 31 Deadline: June 5
- 16. Q1 and Q2 Project Plan Phase I Phase II Phase III Phase IV Feb 28 Mar 15 May 31 June 5 People Identify & engage stakeholders Communicate plan Tasks Assign tasks Develop timeline Implement Resources Purchase tools & test Finalize contracts
- 17. Are You Ready to Create aCRAP Presentation? Use responsibly. CRAP presentations may elicit questions, comments, or feedback from an engaged audience that actually understands your message.
Hinweis der Redaktion
- Beyond making sure your visual elements contrast to ensure readibility, contrast is also important when comparing or showing different ideas. For example, if you are showing 2 different products with 2 different functions, they probably shouldn’t be placed on autoshapes of the same color.
- Beyond making sure your visual elements contrast to ensure readibility, contrast is also important when comparing or showing different ideas. For example, if you are showing 2 different products with 2 different functions, they probably shouldn’t be placed on autoshapes of the same color.
- Sometimes slide makers get carried away with emphasis. If you try to emphasize too many objects on the same slide, you risk the audience missing out on all the content. They are too busy trying to take in different colors, various fonts and effects, etc.
- Sometimes slide makers get carried away with emphasis. If you try to emphasize too many objects on the same slide, you risk the audience missing out on all the content. They are too busy trying to take in different colors, various fonts and effects, etc.
- Leaving objects unaligned is very distracting.
- Leaving objects unaligned is very distracting.
- Make sure everything that conceptually belongs together is physically arranged to reflect that.
- Make sure everything that conceptually belongs together is physically arranged to reflect that.