Thinking of investing in search marketing for your managed IT service provider? Check out the slides from this on-demand webinar where we break down some of the steps needed to take your MSP to the next stage of growth and put the infrastructure in place needed to attract search engine traffic and drive lead volume. In the webinar we'll talk about when to use paid advertising and organic growth, the types of landing pages you'll need, the value of niching down, and the atomic habits it takes to build out an effective search marketing program. We'll also take a look at a couple of companies who have built search marketing pipelines for their MSPs and how it's translated to growth. For more information be sure to check out our ultimate guides to SEO and Paid Search for MSPs at the links below. https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/ https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-msp-seo/ Connect on LinkedIn: https://www.linkedin.com/in/huntern/

1. Webinar:
Search Marketing Fundamentals For
Managed IT Service Providers

2. Who Will Benefit From This Webinar?
• Locally focused MSPs
• At least 2 years in business
• MSPs with 1-3MM ARR with desire to
grow to 10MM+
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3. Why Search Marketing?
• Highest volume inbound
marketing channel across
industries
• B2B purchasers will
engage with a brand 5-8
times before contacting *
• The tech industry is much
more problem solution
driven than other industries
and more search driven.
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4. Head Terms vs. Long Tail
• Infeasible to rank for
head terms out the
gate. Use PPC
advertising to capture
demand
• Highly competitive
• Go after long tail
searches via SEO
where it is less
competitive and
possible to rank
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5. Pick A Niche And Turtle Up In It
• MSPs are typically generalists
• Go to market plans need specificity
• It’s much easier to create repetition and
familiarity within an audience with focus
• Ways to niche
• Locality
• Technology
• Vertical
• Price point
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6. Optimize Your Website For Your Niche
• Catapult your growth in the
near term
• Solve for future problems
related to expansion when they
arise
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7. Landing Page Infrastructure PPC
• Build pay per click optimized
landing pages for advertising
campaigns on head keywords
• IT Support
• IT Company
• Managed Service Provider
• No navigation
• Convert or don’t
• Strong calls to action
• Concrete offer
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8. Landing Page Infrastructure SEO
• Build a robust infrastructure of
SEO landing pages
• Services provided
• Industries served
• Locations served
• Company Information
• Competitor comparisons
• Case studies
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Manhattan Tech Support, the top-ranking site in
NYC has over 60 landing pages and 400 blog posts.

9. Build A Base Of Backlinks
• Optimize your Google
Business Profile
• Push out directory citations for
Name, Address, Phone
Number (NAP)
• Issue a press release
• Create social profiles and
create 2-way links between
your site and the profile
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10. Measure Your Performance
• Taking care of these activities will
yield a substantial increase in
qualified traffic and market
visibility
• Google Search Console
• Google Analytics
• Make sure to configure
conversion tracking
• Contact forms
• Phone calls
• Newsletter subscriptions
• Use a 3rd party call tracking tool
to measure phone calls by
channel (Call Rail)
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11. More Advanced SEO
• Competitive analysis
• On page optimization
• Keyword position tracking
• Incorporate blogging
• Blogging is hard to do right, and
there is a long pay back period.
• You won’t get to top of market
without it.
• Proactive link building
• Requires manual outreach and
typically involves working with a
PR firm
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12. Atomic Habits, How To Approach This
• How do you build a $10MM
business? One month at a
time.
• Focus on the process and the
trajectory, not the current state
• Small regular contributions
compound into big results
• Create 1 landing page per month
• Create 1 blog post per month
• Allocate a sustainable monthly
ad budget for search ads
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13. What’s This Look Like When
Executed?
• Local MSP In Jacksonville
doubled in size over a 2-year
period (and still growing!)
• 750% increase in organic traffic
flow per month
• Gone from 0-1% market share
to 9%
• Stable flow of 5-10 leads per
month
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