Social media case study showing how social media agency FreshNetworks helped Vets Now develop an online community to meet their key business needs.

1. Case study: Vets Now Social media and word-of-mouth @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376

2. Vets Now Vets Now provide evening and weekend cover for vet practices across the UK They also offer an “on call” emergency service for pets Vets Now was launched in 2001 by veterinary surgeon Richard Dixon

3. Vets Now social media aims Increase engagement and communication between Vets Now practitioners Provide an educational resource for veterinary practitioners Sell more training courses Recruit more staff

4. Solution: VETECC online community We identified the need for stakeholders to be able to communicate with each other regardless of the time of day. We built and developed and online community for Vets Now called VETECC (Vet emergency and critical care).

5. Sharing tips, advice and best practice The community enables vets to talk to each other and share tips, advice and best practice in a private arena. The site also contains both professional and educational training resources and information.

6. Promoting Vets Now events and training The community offers a space to share news from the industry and to advertise Vets Now events and training courses.

7. www.freshnetworks.com ROI from the VetECC community A shortage in the recruitment pipeline was preventing Vets Now from growing their business. The VetECC community has Doubledthe recruitment pool.

8. www.freshnetworks.com Increasing event and training bookings 600 clicks-throughs to Vets Now training and events.

9. www.freshnetworks.com Encouraging discussion 60%of users are signing in daily 95% Are signing in at least once a week

10. www.freshnetworks.com Increasing engagement Low bounce rate of 20% Average time on site 9mins

11. www.freshnetworks.com Client quote “Freshnetworks has been an integral part in allowing us to develop our online presence. They provided support throughout their entire process, but in particular their structured approach to planning and strategy ensured that our community delivered and met the needs of our members.” Lisa Rob, Head of Veterinary Resourcing, Vets Now

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