UX: (still) the next step for Information Architects
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Peter Boersma's closing keynote presentation at the 2011 Polish IA Summit. By showing the T-model for IA, Peter explains that IAs are User Experience practitioners. Includes resources for IAs to become better UX practitioners.
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UX: (still) the next step for Information Architects
- 1. (still) the next step for Information Architects? Peter Boersma - April 8, 2011
- 2. Peter in 5 minutes
- 8. 640 480
- 22. Peter in 5 minutes
- 24. 5 years ago, at Italian IA Summit
- 25. Peter
- 26. Buon giorno! Mi chiamo Peter Peter
- 27. Hello! Nazywam się Piotr Piotr
- 28. one of the many Peters in IA
- 29. UX: the next step for IAs? 1. What is Information Architecture (IA)? 2. What is User Experience (UX)? 3. Is UX the next step for IAs?
- 30. In the beginning, there was Little IA IA IA
- 32. Little IA “At one end of the spectrum, the little information architect may focus solely on bottom-up tasks, such as the definition of metadata fields and controlled vocabularies.” Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html Library & Information Science (LIS) structure, storage and use indexing, retrieval and search metadata, labeling and display data ➔ information ➔ knowledge deliverables: rules for ranking, content inventories, card sorts, controlled vocabularies, sitemaps.
- 33. and then, IAs discovered other fields Industrial Design,Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science IA
- 34. and discovered overlap Industrial Design,Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science overlap IA
- 35. some tried to “solve” it this way Industrial Design,Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science BIG IA
- 36. BIG IA “At the other end [of the spectrum], the Big Information Architect may play the role of an orchestra conductor or film director, conceiving a vision and moving the team forward” Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html combining many fields and backgrounds concept design online information strategy enterprise information architecture deliverables: concept maps, storyboards, scenarios, personas, use cases, wireframes, templates, usability tests, styleguides, roadmaps, metrics, etc.
- 37. I donʼt agree Industrial Design,Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science BIG IA
- 38. some skills are unique to IA other fields other fields IA search, metadata thesauri
- 39. some skills we share with others other fields other fields navigation, labels, content, flows IA
- 40. but I do believe IA is bigger other fields other fields IA
- 41. because there are other aspects selling, managing, process, team, ROI other fields other fields IA
- 43. Business IA “The exercise of designing an information architecture – learning or defining what an organization is, what it wants to communicate and to whom, and what its business model is – is ultimately about strategy.” Lou Rosenfeld,The Tail Wags The Dog, http://www.ddj.com/documents/s=3257/nam1012432633/index.html consultancy skills business insight deliverables: business model, ROI calculations, target audience, usage scenarios, workflow, roles, design process, metrics, etc.
- 44. so, this is my T-model for IA business IA other fields other fields shallow IA IA deep IA
- 45. UX: the next step for IAs? 1. What is Information Architecture (IA)? 2. What is User Experience (UX)? 3. Is UX the next step for IAs?
- 46. other fields have T-models too business IA other fields other fields shallow IA IxD IA usabili deep IA
- 47. all of them! Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 48. and I believe the overlap is user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 50. User Experience “User Experience encompasses all aspects of the end-user's [online] interaction with the company, its services, and its products.” Nielsen Norman Group, User Experience - Our Definition, http://www.nngroup.com/about/userexperience.html merging of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design meet the needs of the customer strive for simplicity and elegance go beyond giving customers what they say they want produce products that are a joy to own, a joy to use
- 51. UX: the next step for IAs? 1. What is Information Architecture (IA)? 2. What is User Experience (UX)? 3. Is UX the next step for IAs?
- 52. user experience is mostly other fields user experience Vis Info Mar ID IxD Usab Copy CS D D Com
- 53. raise your hand if you are: Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 54. but does your diploma say IA? Vis Info Mar ID D D IxD ? Usab Copy Com CS
- 55. we all come from different fields user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 56. and we are all moving around user experience IxD IA usabili
- 57. we all have our own T-shape business user experience shallow deep
- 58. we are all UX practitioners! business user experience shallow deep
- 59. UX: the next step for IAs? 1. What is Information Architecture (IA)? 2. What is User Experience (UX)? 3. Is UX the next step for IAs? 3. What are the next steps for IAs?
- 60. What are the next steps for IA? 1. Insight into overlap with other fields 2. A definition of the field 3. T-shaped education and experience 4. Worldwide representation
- 61. insight in overlap with other fields user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 62. overlap with other fields business IA other fields guerilla IA other fields shallow IA IA deep IA
- 63. iv V ! a Guerilla IA A + =
- 64. Guerilla IA “Guerrilla IA is a set of simplified IA methods that can be a way for a company to gradually build up its reliance on systematic IA methods, starting with the bare minimum and gradually progressing to a more refined lifecycle approach.” Adapted from Jakob Nielsen’s, Guerrilla HCI: Using Discount Usability Engineering to Penetrate the Intimidation Barrier, http://www.useit.com/papers/guerrilla_hci.html Focus on shallow skills Card sorting tools, content inventory templates Navigation & search patterns, evaluation criteria Standardized methods & documentation templates Success stories, cost-benefit examples
- 65. What are the next steps for IA? 1. Insight into overlap with other fields 2. A definition of the field 3. T-shaped education and experience 4. Worldwide representation
- 66. a definition of IA (okay, mine) business process, selling, managing, IA team, ROI guerilla IA simplified methods other fields other fields shallow IA navigation, labels, content, flows IA deep IA search, metadata, thesauri
- 67. What are the next steps for IA? 1. Insight into overlap with other fields 2. A definition of the field 3. T-shaped education and experience 4. Worldwide representation
- 68. T-shaped education and experience business IA user experience shallow IA IA deep IA
- 70. T-shaped education and experience business IA user experience shallow IA IA deep IA
- 72. T-shaped education and experience business IA user experience shallow IA IA deep IA
- 73. more elements of user experience real-world design deliverables peter boersma http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
- 74. Business these influence the Manage User Experience Strategy too! Process Evaluation typical Research User-Centered Design Design http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
- 75. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service Design Scope Competition Process Test Interviews Review Requirements Evaluation Research Roadmap Personas Prototype Design Sketch Detailed Design Concept http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
- 76. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service Design Scope Competition Process Test Interviews Review Requirements Evaluation Research Roadmap http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
- 77. What are the next steps for IA? 1. Insight into overlap with other fields 2. A definition of the field 3. T-shaped education and experience 4. Worldwide representation
- 79. we need Peters everywhere!
- 80. Who is the Italian Peter? Pietro (m/f)
- 81. Who is the Italian Peter? Andrea Resmini
- 82. 5 years ago, at Italian IA Summit
- 83. 2011, Polish IA Summit
- 84. what is the situation in 2011? user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 85. what is the situation in 2011? user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 86. Information Architecture in 2011 events: orgs: mags:
- 92. Munich Germany
- 94. Information Architecture in 2011 events: orgs: mags:
- 95. worldwide-to-local organizations http://www.iainstitute.org
- 96. Everything else in 2011 http://www.iainstitute.org
- 98. Information Architecture in 2011 events: orgs: mags:
- 100. what is the situation in 2011? user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 101. Other fields in 2011 other organizations:
- 102. Everything else in 2011 http://www.sigchi.org
- 103. Everything else in 2011 http://www.sigchi.org
- 104. Everything else in 2011 others: IxDA, SIGCHI, UPA, HFES, AIGA, STC, DMI, Service Design Network http://www.upassoc.org
- 105. IxDA in Europe
- 106. IxDA in Poland http://www.ixda.org
- 107. what is the situation in 2011? user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 108. User Experience in 2011 events: orgs:
- 109. User Experience in 2011 events: orgs:
- 110. http://www.uxnet.org
- 111. User Experience in 2011 mags: groups: cocktails: Berlin / Paris / Amsterdam books:
- 112. User Experience in 2011 mags: groups: cocktails: Berlin / Paris / Amsterdam books:
- 113. User Experience in 2011 mags: groups: cocktails: Berlin / Paris / Amsterdam books:
- 115. http://ux-paris.com
- 118. User Experience in 2011 mags: groups: cocktails: Berlin / Paris / Amsterdam books:
- 125. we have Peters in many places
- 126. What are the next steps for IA? 1. Insight into overlap with other fields 2. A definition of the field 3. T-shaped education and experience 4. Worldwide representation (for UX)
- 127. all of us are UX practitioners! user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 128. “I am a UX practitioner!” user experience Vis Info Mar ID D D IxD IA Usab Copy Com CS
- 129. Information Architects are UX practitioners! Peter Boersma - April 8, 2011