52. MEASURE!
- Total fans; likes
- Total impressions (How many people viewed the
post in the news feed or wall?)
- Monthly Active Users (How many people
interacted with out brand in the last 30 days?)
- Engagement by post category (Do people
respond most to links? Videos? Pictures?
Questions? )
- Engagement by time of day/day of week
- Conversion rate (Of those who view our page,
how many of them choose to “like” it?)
- Fan demographics (Are we reaching our target
audience?)
- Unique page views (How many different people
viewed our page?)
- Views, clicks, and engagement for different tabs