Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.

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Understand user struggles.
Optimize mobile app UX.
Improve engagement & conversions. Stop users from churning.
A Product Webinar by VWO

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What I do day in, day out?
“Look at session recordings &
heatmaps of mobile apps of our
customers and suggest them UX
improvement ideas”
Little about me
12+ years of managing and marketing
websites and apps, for B2B & B2C.
Piyush Sharma
Product Marketing, VWO

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Cycle of a mobile app’s doom
New user sees your
app store reviews
Downloads app Encounters bad UX
Uninstalls app
Leaves bad review
User churns and
chance of getting new
users reduce
79% of users check ratings and reviews. Increasing your star rating from 3 to
4 stars can lead up to an 89% increase in your app’s download rate.
(Source)

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The “elephant” in the room

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To understand their
experiences,
you need insights
about their behavior.

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How to gather insights?
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Look into your quantitative tool (e.g
- Mixpanel, Moengage, GA)?
But…
You would only see charts, metrics
and numbers. Not the reasons
behind numbers.
What are your options?
Why users drop off?
Why users ignore features?
Why users STRUGGLE?
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Wait for them to say
something? Only 1 in 25 unhappy
customers complain
directly to you.
Source: Esteban Kolsky Research
What are your options?
App store reviews
Support emails
Moreover, lot of to and fro with
the user to understand issue.
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Deal with conscious
(biased) responses. While
the app is used with
subconscious instincts.
What are your options?
Ask them directly?
Surveys
User interviews
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Limited data set
Pretty expensive
What are your options?
Observe a few users
behind their shoulders?
User testing
Focus groups
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Watch session recordings to
see experiences of your users
using your mobile app like a
replay.
As if you are standing behind
their shoulders.
Your best bet
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App Not Responding: Instances
when app stopped responding.
Play recording →
The most obvious culprits for disrupting UX
App Crashes: Instances when
app crashed but crash logs don’t
show a clear picture.
Play recording →
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How different user cohorts respond?
How users are behaving on new app
version
How new vs returning users
compare?
How users from different
geographies behave?
What if you want to find out reasons
for low engagement sessions?
Check it out →
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How about other events?
Important events in the user journey
Add to cart? Checkout?
Upgrade plan?
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Heatmaps
How users interact with an app screen?
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Which are important areas?
Which areas are ignored?
Important for streamlining UX
CTA placements
Eliminate unnecessary elements
Identify new clickable areas

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Ask the “why” questions, get answers, keep optimizing
Why my users not engaging with the new search filter?
Why do users add products to cart but don’t buy?
Why are users not subscribing to premium plan?
And more…
Why are users not completing onboarding?

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Open for any questions.

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Want to understand how it could help your
app and explore features in detail?
Try VWO free
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