Uncover Insightful User Journey Secrets Using GA4 Reports

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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Marketing

Uncover User Journey Secrets:
The Power of GA4 Reports

Who i am?
Raquel Serrano Carnicer
Senior CRO & Web Analytics at LYNX
• 10+ Years in Web Analytics
• 3+ Years CRO Specialist
• https://www.linkedin.com/in/rserranocarnicer/

You will learn:
• How to find the key pages of your website
• How path reports can help you find insights
• Funnel exploration reports
• User explore reports to validate ideas

Even though your website isn't
ecommerce-focused, if you're
utilizing GA4 as your primary
web analytics tool.

Set up GA4 ecommerce tracking
on your website.

As the new CRO manager, you
want to prioritize which pages of
your website hold the most value
in convincing users to convert.

Let’s start with the
landing page report

Crafting Your Custom Report: A Step-by-Step Guide in GA4
1 2
3

Unlocking Revenue Potential: Analyzing High-Performing
Landing Pages from Google Ads

The Next Step: Delving Deeper
into User Journey Beyond the
Landing Page, analyzing the
Frequency of Page Involvement in
the 'Open an Account' Process

Create a custom segment based on user segment
2

Getting More from Your Data: Using Other Sources to
Boost Your GA4 Analytics
Open account
involved

Page 2: Frequently Appears
Throughout the Customer Funnel

User Path report: Understanding
Pages Visited After This One

After visiting page 2, users often
navigate to the tariff pages

And since we know there's a higher
likelihood of losing the user when they
leave the page... What strategies can we
employ to convince them to stay?

Idea for Testing: Integrate the Tariff Page
Calculator into the page 2.

Imagine a lengthy funnel with
numerous ﬁelds to ﬁll out, and
your goal is to optimize the
conversion rate from the 'Open
an Account' page to the 'Thank
You' page.
How can we improve this
process?

In our analysis, we've identiﬁed two
primary issues:
one in the upper funnel and the other
in the lower funnel.
Let's begin by addressing the upper funnel, as it
requires less involvement from the IT and legal
teams.

User explorer report:
Validating Data Insights

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Uncover Insightful User Journey Secrets Using GA4 Reports

1. Uncover User Journey Secrets: The Power of GA4 Reports

2. Who i am? Raquel Serrano Carnicer Senior CRO & Web Analytics at LYNX • 10+ Years in Web Analytics • 3+ Years CRO Specialist • https://www.linkedin.com/in/rserranocarnicer/

3. You will learn: • How to find the key pages of your website • How path reports can help you find insights • Funnel exploration reports • User explore reports to validate ideas

4. Even though your website isn't ecommerce-focused, if you're utilizing GA4 as your primary web analytics tool.

5. Set up GA4 ecommerce tracking on your website.

6. As the new CRO manager, you want to prioritize which pages of your website hold the most value in convincing users to convert.

7. Let’s start with the landing page report

9. Crafting Your Custom Report: A Step-by-Step Guide in GA4 1 2 3

10. Unlocking Revenue Potential: Analyzing High-Performing Landing Pages from Google Ads

11. The Next Step: Delving Deeper into User Journey Beyond the Landing Page, analyzing the Frequency of Page Involvement in the 'Open an Account' Process

12. Create a exploration using Free form 1

13. Create a custom segment based on user segment 2

14. Add the pages and Purchase event 3

15.

16. Getting More from Your Data: Using Other Sources to Boost Your GA4 Analytics Open account involved

17. Page 2: Frequently Appears Throughout the Customer Funnel

18. What's the Next Move?

19. User Path report: Understanding Pages Visited After This One

20. Tariffs page Page 2 Apply segments

21. After visiting page 2, users often navigate to the tariff pages

22. And since we know there's a higher likelihood of losing the user when they leave the page... What strategies can we employ to convince them to stay?

23. Idea for Testing: Integrate the Tariff Page Calculator into the page 2.

24. Imagine a lengthy funnel with numerous ﬁelds to ﬁll out, and your goal is to optimize the conversion rate from the 'Open an Account' page to the 'Thank You' page. How can we improve this process?

25. Funnel Exploration reports

26. In our analysis, we've identiﬁed two primary issues: one in the upper funnel and the other in the lower funnel. Let's begin by addressing the upper funnel, as it requires less involvement from the IT and legal teams.

27. User explorer report: Validating Data Insights

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32. Q&A ?

33. THANK YOU

Uncover Insightful User Journey Secrets Using GA4 Reports

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