This document discusses strategies for becoming a trusted agent and using social media as a platform. It outlines the current social media landscape including blogs, Twitter, video and more. It then discusses platform thinking and leveraging these tools through listening, sharing content, building community and prospecting. The document also provides six secrets of trusted agents: make your own game, be part of the community, leverage the power of networks, become an influential node, share helpfully and humbly, and build a large network. The goal is to align tools in a cohesive framework to become a trusted agent.

1. Becoming an Agent of Trust
Publisher and Retailer Strategies
and the Book as Platform
chris brogan // @chrisbrogan
chris@chrisbrogan.com // 617.759.3639
#bea #trustagents

2. trust agents
a definition

3. trust agents
chris brogan and julien smith
http://tinyurl.com/trust-agents

4. wiifm
landscape // framework // 6 secrets of trust agents

5. the landscape
what are all these social media things?

6. blogs

7. twitter

8. video

9. twitter

10. twitter

11. facebook

12. listening

13. listening

14. listening
google “grow bigger ears” for the guide
http://search.twitter.com
http://blogsearch.google.com
http://www.technorati.com
http://www.alltop.com
http://www.upcoming.org

15. apps

16. apps

17. platform thinking
beyond shiny and new: how to USE these

18. platform thinking
next
awareness
projects
prospecting community
sale

19. platform thinking
listening
video
blog
next
awareness
projects
photos
prospecting community
sale

20. platform thinking
next
awareness
projects
touch value-
add
prospecting community
sale

21. platform thinking
next
awareness
projects
prospecting community
sale
velvet invite to
rope touch comm.

22. platform thinking
next
awareness
projects
touch
self-
prospecting community organize
collab
sale
listening

23. platform thinking
listening
touch
next
awareness
projects
prospecting community
sale

24. platform thinking
listening
listening
video
touch
blog
next
awareness
projects
touch value- touch
photos
add self-
prospecting community organize
collab
sale
invite to
touch comm.

25. 6 secrets of trust agents
shhhhh

26. make your own game
don’t play by other people’s rules

29. be one of us
outsiders can’t buy influence

30. HTTP://WWW.FLICKR.COM/PHOTOS/DANNYSULLIVAN/302286271/

32. the archimedes principle
leverage is everything

33. the archimedes principle
the web is the ultimate leverage engine
HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/

34. agent zero
your network is all powerful

35. agent zero
dunbar’s number on end
HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/

37. best advice on agent zero
be helpful. be humble. share.

38. human artist
the importance of the “social”

39. don’t be that guy
HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/

40. share. equip. empower

41. build armies
more is better than one

42. from factory to cafe
cafe-shaped conversations

43. mass customization
replication instead of scale

44. mass customization
replication instead of scale

45. in sum
align tools to a cohesive framework
make your own game
be one of us
learn archimedes principle
be agent zero
be a human artist
build armies

46. thanks
chris brogan...
email: chris@chrisbrogan.com
twitter: @chrisbrogan
blog: www.chrisbrogan.com