Erich K. Gail, CEO of Cardinale Group, gave a presentation on total market dominance. He discussed how Cardinale Group is able to achieve unfair advantages over competitors by investing significantly less per vehicle sale in digital marketing. For example, while the industry average spending is $618 per vehicle sold, Cardinale Group achieves sales spending only $200 per vehicle. This results in over $500,000 more in annual net gain for dealerships that partner with Cardinale Group compared to industry averages. Gail also outlined Cardinale Group's system for directly contacting in-market buyers, setting appointments, and closing sales to maximize sales volume and profits for dealerships.

1. TOTAL MARKET DOMINANCE
Wednesday, July 12, 2017
* Featured Speaker *
Erich K. Gail
Chief Executive Officer

2. Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com

3. Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com

4. Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com

6. Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com

7. Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com

8. Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com

11. COURAGE
!

12. UPFRONT CONTRACT

13. WE ARE THE INVESTOR

14. WE RESERVE THE RIGHT

15. LEARNING WITHOUT
DOING…
…IS NOT LEARNING AT ALL

16. 1

18. 2

19. WHY DO YOU MARKET?

20. WHERE DO YOU MARKET?

21. STIMULUS

22. CONSIDERATION

23. ZERO
MOMENT

25. WHAT?
WHY?

26. WHAT?
WHY?
WHERE?

29. VALUE
MY
TIME!!!

30. GIVE ME WHAT I WANT….

31. GIVE ME WHAT I WANT….
….AND GIVE
IT TO ME
RIGHT NOW!

32. WHAT?
WHY?

33. WHAT?
WHY?
WHERE?

34. 3

35. HOW DO YOU MARKET?

38. ecoSYSTEM

41. HOPE PLAN?
SUBJECT TO?
IT’S BROKEN?

42. HOPE PLAN?
SUBJECT TO?
IT’S BROKEN?

43. LEADS?

44. inMARKET BUYERS!

45. 4

61. 2017 - NADA

62. 2017 - NADA
Industry Average
Total Investment / Mo
( 100 unit store )
$61,800

63. 2017 - NADA
Industry Average
Digital Investment / Mo
( 100 unit store )
$17,180

64. 2017 - NADA
27.8% on
+90% of Buyers?!
[ or ]
$44,619 on the Hope
Plan

65. 100% Digital

66. UNFAIR ADVANTAGES!
2017
NADA: $618/unit
Cardinale Group: $200/unit

67. UNFAIR ADVANTAGES!
Sample Store: 100 units/mo
NADA: $61,800/mo
Cardinale Group: $20,000/mo

68. UNFAIR ADVANTAGES!
NET GAIN p/MONTH ( 1 STORE )
Cardinale Group: $41,800

69. UNFAIR ADVANTAGES!
NET GAIN p/YEAR ( 1 STORE )
Cardinale Group: $501,600

70. 5

72. WHAT?
WHY?
WHERE?

73. GIVE ME WHAT I WANT….
….AND GIVE
IT TO ME
RIGHT NOW!

74. LEADS?

75. inMARKET BUYERS!

76. HOW DO YOU CLOSE?

78. EVERY STORE
EVERY MONTH

79. OF DIRECT ACTIONS

80. 200 DIRECT ACTIONS
PHONE x 100 FORM + CHAT* x
100
CONTACTED N-A 75% = 75
APPT. CREATION 80% = 80 80% = 60
VIP. MGR. APPT. CONF. 80% = 64 80% = 48
CONFIRMED / SHOWN 80% = 51 80% = 38
CLOSED ( SOLD ) SHOWN 80% = 41 80% = 31
CLOSE % 41% 31%
*= Sales Chat

81. 6 7 8 9

82. HOW DO YOU WIN?

83. inSTORE REFERRALS
( of Units SOLD )

92. 10

96. Erich K. Gail
Chief Executive Officer
Cardinale Group of Companies
egail@Cardinale-Group.com
Office: 831.383.5319
“We Develop Outstanding Relationships Where Everybody Wins” -- CardinaleWay