This is a presentation about what I've learned so far within the entertainment industry, and my goals and endeavors moving forward.

1. Personal Brand
Exploration
Taylor Thompson
Project & Portfolio 1: Personal Branding
Music Business
March 31, 2024

2. CAREER
CATEGORY:
STARTING
CAREER
Short-Term Career Goal:
(Immediately After Graduation, 2025)
Obtain entry-level position at Creative
Artists Agency. Apply for an internship
and connect with at least 20 CAA
members via LinkedIn by August 2025.
Long-Term Career Goal: (2035-
2040)
•Establish and nurture an international
entertainment agency that encompasses
all aspects of the industry in both
America and Southeast Asia.
CAREER
GOALS

3. Profession
Occupation:
Entertainment Management
Related Job Titles:
• Music Department Assistant
• Talent Agent
• Brand Manager

4. Musicians
/ Artists
Actors /
Actresses
Productio
n
Companie
s
Talent
Agencies
Event
Organizer
s
Brands &
Corporate
Clients
HIRING MANAGERS & RECRUITERS AT CAA, UTA, UMG, JYPE, HYBE AMERICA
REPUBLIC RECORDS, & COLUMBIA RECORDS, RISING ARTISTS & ACTORS
Target Audience

5. Competition
Taylor Thompson
Work Experience:
• 2 ½ years of customer service and event operations
knowledge at Monterrey Security & Live Nation
Education:
• Business Management, AAS
• Current student enrolled in Music Business, B.S. at Full
Sail University
Noteworthy Experience:
• Monterrey Security, temporary leadership position
Skills & Proficiency:
• Customer Service
• Event Operations
Overall Online Presence:
• 35 connections, no professional headshot, banner
image not customized detailed profile summary, URL
not yet customized
Work Experience:
• 11 months as a marketing specialist
Education:
• B.S., Radio, Television and Film (RTF)
Noteworthy Experience:
• Data Science of Sports Management, w Barton
Poulson
Skills & Proficiency:
• Big Data
• Data Science
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, no summaries on profile
Brice Lourd

6. IDENTITY
Core
Values:
1. Compassion
2. Innovation
3. Adventure
4. Balance
5. Community
Golden Circle:
Why?
Nurture and empower entertainers to
display their full potential and express
themselves through their art.
How?
Provide personalized guidance by
investing my time, resources, and
support tailored to their unique
talents and goals.
What?
Provide comprehensive support and
empowerment for entertainers to
navigate the industry, achieve their
goals, and make a lasting impact on
audiences worldwide through career
development, project management,
marketing, and strategic planning.
Vision:
Increase in recognition and credibility
for rising artists and entertainers.
Passion:
Assisting rising artists
and entertainers
Guiding
Principle:
“Music touches us
emotionally, where
words alone can't.”
― Johnny Depp
Superpower:
Creative
resourcefulness

7. Promise &
Position
Promise
Assists entertainers through their
journey of growth and self-expression
to ensure they make a lasting impact in
the entertainment industry.
Position
Innovative Creative Support

8. Industry Events
Music Managers Forum – US Chicago Chapter
Spring Mixer.
Wednesday, April 3rd, 2024, in Chicago, Illinois.
Objective: Network with industry professionals.
Obtain contacts and connections.
Grammy U Mentorship Program
September 2024 in Chicago, Illinois
Objective: Seek mentorship and guidance, and
work with industry professionals who are both
more experienced and just as experienced as me.
Elevator Pitch
Artists often face challenges in expanding their
reach and navigating the complexities of the
entertainment industry. As a music business student
with a passion for learning about various cultures, I
provide artist management services and
comprehensive support and guidance tailored to the
unique needs of artists and actors. Though my
experience is limited, my research, and commitment
to staying informed and adaptable ensure that
entertainers receive the guidance and support
necessary to help them thrive globally and make a
long-lasting impact.
Mentorship:
Seeking mentorship from artist managers,
talent agents, or touring managers who are
3-5 years into their position.
Networking

9. Online ID Calculator Scores:
• Volume: Zero
• Relevance: High
• Purity: Zero
• Diversity: Low
• Validation: Low
Brand Archetype
Archetype: The Creator
Description: The Creator expresses
themselves through doing, crafting,
or producing. Their imaginative
nature inspires others, but like
anyone else, they can get creator’s
block. When things begin to bore
them, it can prevent them from
maintaining that creative spark.
Digital Marketing Strategy to Improve ID Scores and
Exude Archetype
Focus: Volume & Purity
Type of Content: Produce visually engaging and authentic content
tailored to what I want to be known for on my YouTube channel titled
“Monet”.
Primary Social Media Tools: YouTube, Instagram, Facebook, and LinkedIn
will be used for uploading content. SEO and analytics programs will be
used to monitor and control my content to maintain consistency and to
DIGITAL
MARKETING

10. Technical Transferable
Social Media Marketing
• Task: Enroll in the course and create a
schedule to complete
• Org: Coursera
• Date: August 2024
CRM Software
•Task: Enroll in the course and complete at
least one assignment a day.
• Org: Salesforce via Coursera
• Date: May 2024
Budget Management
• Task: Complete the Project Management
Foundation course
• Org: LinkedIn Learning
• Date: June 2024
Communication & Negotiation
• Task: Complete Advanced Business
Development: Communication &
Negotiation course
• Org: LinkedIn Learning
• Date: April 2024
Professional Development

11. References
Agents and Business Managers of Artists, Performers, and
Athletes. O*NET OnLine. (n.d.). Site updated February 20,
2024. https://www.onetonline.org/link/summary/13-
1011.00
Agency, C. A. (n.d.). Careers - Myworkdayjobs.com.
CAACareers. https://caa.wd1.myworkdayjobs.com/en-
US/Careers
Audenaert, A., & Kob, D. (n.d.). Meta social media marketing.
Coursera. https://www.coursera.org/professional-
certificates/facebook-social-media-marketing
Goodreads. (n.d.). Power of Music Quotes (80 quotes).
Goodreads.
https://www.goodreads.com/quotes/tag/power-of-music
Grammy U Membership. Recording Academy. (n.d.).
https://www.recordingacademy.com/membership/grammy-
u
Home Page. Careerblast. TV. (2023, May 11).
https://careerblast.tv/
Lourd, B. (n.d.). Brice Lourd - Intern - Bleav podcast network |
LinkedIn. LinkedIn. https://www.linkedin.com/in/brice-
lourd-089414211
McGannon, B. (2023, February 8). Project budgeting: Focus
on Value - Project Management Foundations: Budget.
LinkedIn. https://www.linkedin.com/learning/project-
management-foundations-budgets-19024810/project-
budgeting-focus-on-value?u=50813145
McLeod, L. E., & Lotardo, E. (2018, August 1). Taking it to the
next level - advanced business development:
Communication and negotiation video tutorial: Linkedin
learning, formerly Lynda.com. LinkedIn Learning.
https://www.linkedin.com/learning/advanced-business-
development-communication-and-negotiation/taking-it-
to-the-next-level?u=50813145
MMF-US (Ed.). (n.d.). MMF-US Chicago Chapter Spring Mixer.
Eventbrite. https://www.eventbrite.com/e/mmf-us-chicago-
chapter-spring-mixer-tickets-
854143134107?aff=ebdssbdestsearch
Port, M., & Wallace, J. (2013, April). Book yourself solid
illustrated: The fastest, easiest, and most reliable system for
getting more clients than you can handle even if you hate
marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_
1
Prakash, A., & Jones, A. (n.d.). Sales and CRM Overview.
Coursera. https://www.coursera.org/learn/sales-and-crm-
overview
Putnam, K. (2024, January 24). Creator Brand Archetype:
Psychology Brand Strategy. Kaye Putnam | Psychology
Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-creator/