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The Whole Truth - Case Study | Mint Chocolate
1.
MINT CHOC STRATEGY Presented By: Anindya
Singh PGP Rise 2023-24
2.
CONSUMER NEEDS Meeting the
Unmet Desire for Healthier Indulgence The Consumer Need Amidst today's fast- paced lifestyle, health- conscious consumers crave transparent, clean food choices, including mint chocolate bars, aligning with their values. However, the market lacks options that satisfy both taste and ethical preferences. Addressing the Need Discover The Whole Truth's Mint Chocolate Bars! Meticulously crafted with premium, clean ingredients and unwavering transparency. Indulge guilt-free in our honest, healthier treat, fulfilling your desires. © Anindya Singh PGP Rise
3.
The Whole Truth's
Mint Chocolate Bars stand out with their "Honest Indulgence" approach. They prioritize transparency by providing a clear list of carefully sourced ingredients on the packaging. No more ambiguous labels or questionable components; customers can savour the delightful taste of mint chocolate with complete confidence in what they consume. The Value Proposition Experience more than just a tasty treat with The Whole Truth's Mint Chocolate Bars. It's a chance to align with your values, prioritize health, and join a movement for cleaner, transparent food options. Embrace the Mint Chocolate Revolution and savour a guilt-free indulgence! Articulating for the Customer Honest Indulgence: Experience the Mint Chocolate Revolution VALUE PROPOSITION © Anindya Singh PGP Rise
4.
PRICING RATIONALE The Whole
Truth recognizes their Mint Chocolate Bars' higher price but highlights the value for customers: investing in well-being and supporting honesty and clean food. With transparency and premium ingredients, it guarantees a guilt-free indulgence aligned with customers' values. Pricing Rationale We recognize that some customers might feel hesitant about the price difference. Still, we firmly believe that the trust and authenticity we offer through our product far outweigh the marginal increase in cost. Consumers today are willing to pay for quality and integrity, especially when it comes to their health and the planet's well-being. Our Mint Chocolate Bars represent a valuable investment in both personal and collective wellness. Understanding the Tension Invest in Your Well-being: The Price of Honesty © Anindya Singh PGP Rise
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