The Social Break Up - Suscribers, Fans, & Followers

•Als PPTX, PDF herunterladen•

5 gefällt mir•941 views

This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

Business Technologie

…OR THREE REASONS TO BE OBSESSED WITH ENGAGEMENT

WE LONG FOR THE SIMPLE ROMANCE OF READERS, LISTENERS & VIEWERS

INSTEAD OF THE ADDED COMPLEXITY OF SUBSCRIBERS, FANS & FOLLOWERS

WHAT IF WE LOOKED AT WHY SFFs ABANDON BRANDS?

Empfohlen

7 social media secrets power pointDeborah Brown

What's next in media 2012Andrew Girdwood

What's Next … In DigitalLucy James

Facebook insights (4)Alex Palermo

Facebook insights (2) (2013 10 11 23_39_05 utc)Alex Palermo

Facebook insights (3) (2013 10 11 23_39_05 utc)Alex Palermo

Kohl's Department Stores Center for Retailing Excellence Keynote Speaking EventJeff Fromm

Magazine Genre Reseachmaxwell33434

Empfohlen

7 social media secrets power pointDeborah Brown

What's next in media 2012Andrew Girdwood

What's Next … In DigitalLucy James

Facebook insights (4)Alex Palermo

Facebook insights (2) (2013 10 11 23_39_05 utc)Alex Palermo

Facebook insights (3) (2013 10 11 23_39_05 utc)Alex Palermo

Kohl's Department Stores Center for Retailing Excellence Keynote Speaking EventJeff Fromm

Magazine Genre Reseachmaxwell33434

You no longer own your brand. Stop whining, and deal with it.Advocacy Social

Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris

#iamgood8 - Urban Gardening / Public Speaking / Before I Die Walliamgood

Facebook insights (1) (2013 10 10 14_26_56 utc)Alex Palermo

Cybersecurity - NSA StylePaul McGillicuddy

Brian Mullins (Important Design): How Augmented Reality Breaks Down LimitsAugmentedWorldExpo

Facebook insights (2013 10 10 14_26_56 utc)Alex Palermo

3D Printing Basics: Going From Bytes To AtomsJeff MacDonald

Facebook insights (3)Alex Palermo

Before Repairs Chace Fraser

Start Your Side Hustle #ShapeNA16Tiffany A. Yu

Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov

3 Brand Words: How to achieve success through self-packagingGregory Ng

What's the worst that can happen #Lascot14 #LKCE14 2014somesheep

Facebook insights (1)Alex Palermo

The Development Graveyard: How Software Projects DieErika Barron

NoodlesNikhil Parekh

The Sad Story of the IntranetTIMETOACT GROUP

Animal Fight Wild AttacksLisdey Lnarew

Solutions at scale overcoming land as a driver of conflict and bottleneck to ...Global Land Tool Network

Animal printmakingMelissa Forney

Gombie trailer scriptjudyibel

Weitere ähnliche Inhalte

Was ist angesagt?

You no longer own your brand. Stop whining, and deal with it.Advocacy Social

Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris

#iamgood8 - Urban Gardening / Public Speaking / Before I Die Walliamgood

Facebook insights (1) (2013 10 10 14_26_56 utc)Alex Palermo

Cybersecurity - NSA StylePaul McGillicuddy

Brian Mullins (Important Design): How Augmented Reality Breaks Down LimitsAugmentedWorldExpo

Facebook insights (2013 10 10 14_26_56 utc)Alex Palermo

3D Printing Basics: Going From Bytes To AtomsJeff MacDonald

Facebook insights (3)Alex Palermo

Before Repairs Chace Fraser

Start Your Side Hustle #ShapeNA16Tiffany A. Yu

Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov

3 Brand Words: How to achieve success through self-packagingGregory Ng

What's the worst that can happen #Lascot14 #LKCE14 2014somesheep

Facebook insights (1)Alex Palermo

Was ist angesagt? (15)

You no longer own your brand. Stop whining, and deal with it.

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

#iamgood8 - Urban Gardening / Public Speaking / Before I Die Wall

Facebook insights (1) (2013 10 10 14_26_56 utc)

Cybersecurity - NSA Style

Brian Mullins (Important Design): How Augmented Reality Breaks Down Limits

Facebook insights (2013 10 10 14_26_56 utc)

3D Printing Basics: Going From Bytes To Atoms

Facebook insights (3)

Before Repairs

Start Your Side Hustle #ShapeNA16

Social media monitoring event by Third Tuesday Calgary

3 Brand Words: How to achieve success through self-packaging

What's the worst that can happen #Lascot14 #LKCE14 2014

Facebook insights (1)

Andere mochten auch

The Development Graveyard: How Software Projects DieErika Barron

NoodlesNikhil Parekh

The Sad Story of the IntranetTIMETOACT GROUP

Animal Fight Wild AttacksLisdey Lnarew

Solutions at scale overcoming land as a driver of conflict and bottleneck to ...Global Land Tool Network

Animal printmakingMelissa Forney

Gombie trailer scriptjudyibel

Animal farm propaganda1goalie

Detecting word substitution in textabhishek13bansal

Nestle juices (demand for nestle juices) by shakeel ahmedSHAKEEL AHMED K

Easy ways to break up by Dipesh PalaDipesh Pala

The scariest car crash evercoolpics

Understanding Its Suspicious Activity Reporting (SAR) Requirementcomplianceonline123

WHEN AND HOW TO BREAK UP WITH ABUSIVE CUSTOMERS - LANCE CONZETTSupport Driven

Niagara falls scariest haunted house attractionJayakrishnan kichu

Blast Loading & Its Effect on StructuresAli Rehman

Animal Crueltybeautifully_broken

Architectural And Structural Design Of Blast Resistant Buildings - PRESENTATIONPaul Jomy

Andere mochten auch (18)

The Development Graveyard: How Software Projects Die

Noodles

The Sad Story of the Intranet

Animal Fight Wild Attacks

Solutions at scale overcoming land as a driver of conflict and bottleneck to ...

Animal printmaking

Gombie trailer script

Animal farm propaganda

Detecting word substitution in text

Nestle juices (demand for nestle juices) by shakeel ahmed

Easy ways to break up by Dipesh Pala

The scariest car crash ever

Understanding Its Suspicious Activity Reporting (SAR) Requirement

WHEN AND HOW TO BREAK UP WITH ABUSIVE CUSTOMERS - LANCE CONZETT

Niagara falls scariest haunted house attraction

Blast Loading & Its Effect on Structures

Animal Cruelty

Architectural And Structural Design Of Blast Resistant Buildings - PRESENTATION

Mehr von Salesforce Marketing Cloud

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud

#CNX14 - Journey Builder - The New App ExperienceSalesforce Marketing Cloud

#CNX14 - Using Ruby for Reliability, Consistency, and SpeedSalesforce Marketing Cloud

#CNX14 - Dive Deep into the ExactTarget Fuel APIsSalesforce Marketing Cloud

#CNX14 - Building Killer Apps - Moving Beyond Transactions to ExperiencesSalesforce Marketing Cloud

#CNX14 - How Node.js Will Change Your TeamSalesforce Marketing Cloud

#CNX14 - Build, Deploy and Scale Customer Apps QuicklySalesforce Marketing Cloud

#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud

#CNX14 - Intro to ForceSalesforce Marketing Cloud

#CNX14 - Building Enterprise Mobile Apps With Salesforce1Salesforce Marketing Cloud

#CNX14 - Disruption PanelSalesforce Marketing Cloud

#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud

#CNX14 - Personalized Experiences: Web & Email Customization Made EasySalesforce Marketing Cloud

#CNX14 - The Power to Predict: The How-To's of Personalized ContentSalesforce Marketing Cloud

#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud

#CNX14 - Social Listening: From Getting Started to Executing at ScaleSalesforce Marketing Cloud

#CNX14 - Great Customer Service is Great MarketingSalesforce Marketing Cloud

#CNX14 - Content Marketing: The Art of Business StorytellingSalesforce Marketing Cloud

#CNX14 - Crisis CommunicationSalesforce Marketing Cloud

#CNX14 - Propelling Your Career with Mentors & SponsorsSalesforce Marketing Cloud

Mehr von Salesforce Marketing Cloud (20)

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!

#CNX14 - Journey Builder - The New App Experience

#CNX14 - Using Ruby for Reliability, Consistency, and Speed

#CNX14 - Dive Deep into the ExactTarget Fuel APIs

#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences

#CNX14 - How Node.js Will Change Your Team

#CNX14 - Build, Deploy and Scale Customer Apps Quickly

#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...

#CNX14 - Intro to Force

#CNX14 - Building Enterprise Mobile Apps With Salesforce1

#CNX14 - Disruption Panel

#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...

#CNX14 - Personalized Experiences: Web & Email Customization Made Easy

#CNX14 - The Power to Predict: The How-To's of Personalized Content

#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance

#CNX14 - Social Listening: From Getting Started to Executing at Scale

#CNX14 - Great Customer Service is Great Marketing

#CNX14 - Content Marketing: The Art of Business Storytelling

#CNX14 - Crisis Communication

#CNX14 - Propelling Your Career with Mentors & Sponsors

Kürzlich hochgeladen

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Organizational Transformation Lead with CultureSeta Wicaksana

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsAbortion pills in Kuwait Cytotec pills in Kuwait

Value Proposition canvas- Customer needs and painsP&CO

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

Grateful 7 speech thanking everyone that has helped.pdfPaul Menig

Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Famous Olympic Siblings from the 21st Centuryrwgiffor

0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

John Halpern sued for sexual assault.pdfAmzadHosen3

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls

Kürzlich hochgeladen (20)

M.C Lodges -- Guest House in Jhang.

Organizational Transformation Lead with Culture

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Call Girls in Gomti Nagar - 7388211116 - With room Service

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Value Proposition canvas- Customer needs and pains

HONOR Veterans Event Keynote by Michael Hawkins

Grateful 7 speech thanking everyone that has helped.pdf

Regression analysis: Simple Linear Regression Multiple Linear Regression

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Famous Olympic Siblings from the 21st Century

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

John Halpern sued for sexual assault.pdf

Boost the utilization of your HCL environment by reevaluating use cases and f...

Monte Carlo simulation : Simulation using MCSM

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779

The Social Break Up - Suscribers, Fans, & Followers

1. THE SOCIAL BREAK-UP: WHY CONSUMERS UNSUBSCRIBE, UNLIKE & UNFOLLOW YOUR BRAND… @jkrohrs @exacttarget

2. …OR THREE REASONS TO BE OBSESSED WITH ENGAGEMENT

3. WE WANT RELATIONSHIPS

4. BUT WE’RE SPEED DATERS AT HEART

5. WE LONG FOR THE SIMPLE ROMANCE OF READERS, LISTENERS & VIEWERS

6. INSTEAD OF THE ADDED COMPLEXITY OF SUBSCRIBERS, FANS & FOLLOWERS

8. www.exacttarget.com/sff

9. 93% ARE SUBSCRIBERS

10. 42% ARE FANS

11. 5% ARE FOLLOWERS

12. WHAT IF WE LOOKED AT WHY SFFs ABANDON BRANDS?

13.

14.

15.

16.

17. BOREDOM & IRRELEVANCE

18. FREQUENCY

19. MISSED EXPECTATIONS

20.

21.

22. …OR THREE REASONS TO BE OBSESSED WITH ENGAGEMENT

23. EMAIL DELIVERABILITY

24. FACEBOOK VISIBILITY

25. TWITTER AMPLIFICATION

26.

27.

28. www.exacttarget.com/hubinaction