The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies The digital marketing landscape is constantly evolving, but the rise of AI technology is ushering in a wave of unprecedented change. Businesses that fail to adapt risk missing out on a tremendous opportunity. In this presentation, we'll: - Explore how AI-powered digital assistants, are transforming customer experience and marketing strategies. - Uncover the four key macro trends shaping the future of marketing. - Share concrete examples of how businesses can optimize for AI assistants and leverage them in their strategies to gain a competitive edge.

1. The Rise of the
AI Concierge

2. H O W A I & D I G I T A L A S S I S T A N T S
W I L L T R A N S F O R M C U S T O M E R
E X P E R I E N C E A N D D I G I T A L
M A R K E T I N G S T R A T E G I E S

3. Capitalize on
the Trend
2. 4.
A Little
About Me
Impact of AI
Assistance
4 Macro
Themes
1. 3.
Who is this guy? How is the massive
acceleration of AI
Assistance impacting
businesses and CX?
What are the overarching
themes that are driving
change so that we can more
accurately predict outcomes?
What can you do to take
advantage of these
technological advances and
position yourself for success
in the future?
Table of contents

4. A Little About Me
CEO & Founder of Webfor
Kevin Getch

8. So, what are the Macro
Trends driving change?

9. Personalized
In my book, Future Proof Your Marketing, I outlined the 3 key
macro trends (The 3 P’s) shaping technology and marketing:
personalization, predictive analytics, and proactive
engagement.
However, I inadvertently overlooked a crucial factor: privacy.
As these trends gained traction and implementation
increased, it became clear that a growing emphasis on user
privacy would naturally emerge.
The 3 4 P’s: Macro
Trends Shaping Tech &
Marketing
fancy diagram
Predictive
Private
Proactive

10. Your Executive Assistant would have access to a team of
specialists in numerous areas to provide you with the most
value. Travel Planners, Financial Analysts, Coders,
Communication Experts, etc. You name it, they’ll have
access to the expertise.
Imagine for a moment
that you had the best
Executive Assistant...
EVER!!!

11. Would you want them
to get to know you,
your needs and
personalize how they
interact with you?

12. Would you want them
to be able to predict
your preferences and
needs in differing
situations?

13. Would you want to
always have to tell
them what to do or
would you want them
to be proactive?

14. Would you want them
to share personal info
about you with
everyone or keep it
private?

15. In the next five to ten years, we can expect
digital assistants to become more and more
like high-level executive assistants.
Excerpt from Future Proof Your Marketing, 2019

17. How is the massive
acceleration of AI
Assistance impacting
businesses and CX?

18. Source: How Businesses Are Using Artificial Intelligence In 2024

19. Source: How Businesses Are Using Artificial Intelligence In 2024

21. Representative!!!

23. Source: NTT Data: AI Evolution of Digital Assistants: Enhancing User Experience

25. Custom AI Assistants
for Your Company

26. What can you do to take
advantage of these advances
and position yourself for
success in the future?

27. Tech / Tactic Trap

29. A Simple Marketing Strategy Framework
Know & Love Your Customer
Align Your Strategy
Monitor, Measure, & Adapt
3
2
1

30. Customer Centric
Marketing Strategy
Channel Strategies
Primary Channels Have Strategies that
are Being Successfully Implemented
Attribution Modeling
Multi-Channel Attribution Modeling to
Understand Results by Channel
Feedback Loops
Keep Your Finger on the Pulse of Your
Customer (Internal / External)
PPP Improvement
Product, Process, & People
Improvement
05
06
07
08
Brand & Story Alignment
Well Defined Brand and Captivating Story
that Connects with Your Customer
Integrated Channel Mix
Aligned with Customer Behavior and
Organizational Objectives
UVP & Messaging Aligned
To Communicate Value and Emotionally
Connect with Your Customer
Website/Platforms
Optimized and Aligned with Your Brand
Identity and Customer Needs
01
02
03
04

31. Optimizing for Digital Assistants and
Voice Search
Keyword Research &
Content Strategy
Aligned with your customer
while focusing on long-tail,
informational, and
conversational keywords as
well as how-to queries.
Optimize Content for
Featured Snippets
Write in a conversational
style, answer questions
directly, and structure your
content to capture featured
snippets.
Optimize Your Local
Presence (SEO)
Optimize your Google Business
Listing, other local directories,
drive reviews and attract local
endorsements / links.
Technical SEO &
UX
A fast-loading, mobile-friendly
experience with good technical
SEO and schema markup is key
for voice search.

32. A Digital Assistant for Your Brand

33. Customer
Service
Explore areas for
leveraging AI &
Automation
Sales
Operations
Marketing

34. FUTURE PREDICTIONS

37. 1970
Personal Computer
1983
Internet (Public)
1989
Web
1992
Mobile
PRESENT
Artificial Intelligence
“Agents”
Fragmented
More Complex
Early Adopters
FUTURE
AI Powered
“Executive Assistants”
Consolidated
Simple
Mainstream
1
6
5
4
3
2
A brief history and future of intelligent digital assistants
The Evolution of Intelligent
Digital Assistants

38. Digital Assistants = Gatekeeper
Platforms
Channels Tools

40. Get in touch
(360) 747-7794
kevin@webfor.com
www.Webfor.com
Thank you!
CEO & Founder of Webfor
Kevin Getch