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THE LEAN COMPANY

@arsagilis
About me

Michael Chik                         Amnesty International
CSM, CSP, Prince2 Practitioner,      Macmillan Cancer Support
PMP, Certified Coach, Certified      Plan International
Kanban Coaching Professional,        Crisis UK
NLP Practitioner and Organiser of
the London Scrum User Group          Ben & Jerry’s
                                     Moonpig.com
                                     Siemens
michael@arsagilis.com
Twitter: @arsagilis                  Disney
http://linkedin.com/in/michaelchik   Photobox




@arsagilis
Introductions


@arsagilis
Introductions




@arsagilis
Guidelines




@arsagilis
Training objectives




@arsagilis
Let’s start with some fun …




@arsagilis
Sequential Design
               > Build process




@arsagilis
Sequential Design & Build process
  Talk to
customers

             Analyse
              needs
                       Write /
                       draw
                        plan

                                 Build


                                         Test


                                                Launch


@arsagilis
Design > Build: Instructions




@arsagilis
As investor, I want…




Have you read your brief?


@arsagilis
Questions?




@arsagilis
@arsagilis
Retrospective




@arsagilis
Inspect & Adapt
                     process




@arsagilis
Build > Measure > Learn

                          Launch /
                           release




@arsagilis
PDCA: Instructions




@arsagilis
As investor, I want…




Have you read your brief?


@arsagilis
Questions?




@arsagilis
@arsagilis
Retrospective




@arsagilis
Introduction to Scrum




@arsagilis
The Scrum Framework
3 Roles
• Product owner
• Scrum Master
• Dev Team 3 Documents
                • Product backlog
                • Sprint backlog
                • Burndown charts 4 Meetings
                                  • Sprint planning
                                  • Sprint review
                                  • Sprint retrospective
                                  • Daily scrum meeting
   @arsagilis
The Pillars of Scrum



                  Development
 Scrum Master                          Product Owner
                     Team

   The Process   The How, the How   The What and the When
                 Much and the Who      (not how much)




@arsagilis
Roles: Product Owner




@arsagilis
Roles: Development Team




@arsagilis
Roles: Scrum Master




@arsagilis
Documentation: Product Backlog




@arsagilis
The Scrum Universe

                            Project Team
             Stakeholders                      Stakeholders

  Stakeholders              Scrum Team                   Stakeholders


                  Scrum                        Product
                  Master                       Owner

                             Dev Team
                            7 people (+/- 2)




@arsagilis
Scrum in a Nutshell




@arsagilis
Traditional IT dev process




@arsagilis
Tech 1
Current Dev Process in IT                                 Dev team
                                                                       Tech 2
                                                           sprint      Tech 3
                                                          planning
                                                                     Tech backlog
   Project 1                     Project 4
                                 Project 1
   Project 2
                     Product
                                  Big bug
                      Owner       Task 1
     Task 1                                    Product
                                 Project 2     backlog

   Project 4
                                                               Project 4
    Big bug
 Stakeholders,   Project 4                                      Big bug
  projects &                                                     Task 1
     tasks
                 Big bug
                                 Dev team working             Sprint backlog
                  Task 1
                                 on items in sprint
                  Bug 1               backlog
                                                            Bug 1
                 Improv 1
                                                          Improv 1
                   Sprint      Release
                  outcome                      CI Board     Bug 2
@arsagilis
Scrum IT dev process




@arsagilis
In other words …
    EXPECTED         REALITY           SOLUTION
    Objectives      Objectives         Objectives
        ●               ●                  ●
                                    Feedback



                                               Feedback

         ●                ●                  ●
  Starting point   Starting point     Starting point




@arsagilis
Scrum in a bigger Nutshell




@arsagilis
Becoming more Agile




@arsagilis
The story so far




@arsagilis
Before Agile




               Winston Royce, 1970
@arsagilis
Winston Royce on Waterfall


“       ... The implementation
        described above is
        risky and invites
        failure.
                                   ”
                        Winston Royce, 1970

                            Winston Royce, 1970
@arsagilis
Agile – New and Shiny?
@arsagilis
“       Plans are useless,
        but planning is
        everything
                                               ”
              US President Edward D. Eisenhower, 1957




@arsagilis
Every company is going LeA(n)gile




@arsagilis
What is Agile about?




@arsagilis
Which One Is Riskier?
                  Plan
                             Build
    Waterfall



                                              Test
                                                             Review
                                                                        Deploy



                 Plan     Plan        Plan           Plan

                Build    Build       Build           Build
    Agile




                                                               Review   Deploy
                 Test     Test        Test           Test

                Review   Review      Review      Review




@arsagilis
Agile Manifesto
Individuals and          Process and
                  over
interactions             tools
Working                  Comprehensive
                  over
software                 documentation
Customer                 Contract
                  over
collaboration            negotiation
Responding to            Following a
                  over
change                   plan
@arsagilis
Cross-functional teams
                                                                 We are
                              6 months                           slow!

            John              Robert             Jessica   Release


                         I am
                         fast!
I’m a bit
 slower!
              4 months
                                             We are a
                                            lot faster!
               John


                Robert


                    Jessica            Release



       @arsagilis
Why cross-functional teams?




@arsagilis
Autonomy & Purpose




@arsagilis
Metrics that matter




@arsagilis
Agile Culture




@arsagilis
Many agile practices




@arsagilis
Agile in perspective
                Learning
              organization



                  Lean



                 Agile




               XP, Scrum,
              Crystal, RUP,
                DSDM...


@arsagilis
What does this mean for




Can Moonpig become LEAN?

@arsagilis
Agile & Lean Product Development




@arsagilis
Start with the WHY!




                                         Why

             Book: Start with Why: How   How
             Great Leaders Inspire
             Everyone to Take Action
                                         What

             By Simon Sinek




@arsagilis
Create a hypothesis

We believe that people
like ________ have a
             (enter customer type)


need for / problem doing
________ .
(need / action / behaviour)




@arsagilis
Analyse the problem – A3




@arsagilis
Measure your success / failures


                                                 AARRR!!!



             Book: Lean Analytics: Use      Book: How to Measure
             Data to Build a Better         Anything: Finding the Value
             Startup Faster                 of Intangibles in Business

             By Alistair Croll & Benjamin   By Douglas Hubbard
             Yoskovitz




@arsagilis
State conditions of acceptance
(required)



 We will know we have
 succeeded when
 ________, or ________,
    (measurable outcome)   (observable outcome)


 which will contribute to
 ________ .   (KPI)




 @arsagilis
Decide on a MVP / MMF




@arsagilis
Validate it!




@arsagilis
Agile UX Process @ Moonpig
  Idea         Let’s talk more           Prototype Test              Validated
Idea    Idea   Idea          Metrics      Idea           Idea         Idea
                 Hypothesis Sketch          Wireframes   Responses       Results
Idea    Idea
                                           Paper         Data           Wireframe
                      Metrics              prototypes
Idea    Idea   Idea                                                     Goals
                                Mockup
                      Goal
Idea    Idea
                                                                           Product Backlog
Idea    Idea   Idea Metrics               Idea
                      Problem               Wireframes
Idea    Idea
                                           Designs
Idea           Idea
                      Goal




@arsagilis
Can we make this happen at

                    ??
Short answer


Longer answer


@arsagilis
Case Study




@arsagilis
Lastminute.com




@arsagilis
Lastminute.com




                 Source: lastminute.com
@arsagilis
The Challenge – From 80 (worthless)
ideas to 3 – 5 high value solutions in a
week….
        Customer lifecycle from “inspiration for travel” to post travel “sharing”




                                                        Target customers invited
                                                         to breakfast interviews
                                                               over 1 week




                                                                    Source: lastminute.com
    @arsagilis
Cross-functional team




                        Source: lastminute.com
@arsagilis
Lightweight process



                Collaborative     MVP


Customer
 involved        Design & build
                                  Incremental
                                    shipping             FAIL
                                                         FAST


                                                Source: lastminute.com
   @arsagilis
Continuous user testing




             Source: lastminute.com
@arsagilis
Quick iterations                                          SEO friendly   breadcrumbing
New top secret             Strike though   Expanding touch
     design                     pricing       photo gallery




     Mobile exclusive   Mobile specific    Call or book online
           pricing       search results
        (capability)      (capability)
                                                                                 Source: lastminute.com
         @arsagilis
@arsagilis
Got questions? Call Me Maybe!

Michael Chik
CSM, CSP, Prince2 Practitioner,
PMP, Certified Coach, Certified
Kanban Coaching Professional
NLP Practitioner & Organiser of
the London Scrum User Group

michael@arsagilis.com
Twitter: @arsagilis
http://linkedin.com/in/michaelchik


Slides available @ http://www.slideshare.net/casmaron/the-lean-company



@arsagilis

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