These are the slides for my Toastmasters speech about Taipei Public Relationship strategy if I get to run the tourism bureau.

1. TAIPEI, PUBLIC
RELATIONS STRATEGY
By Brian Lin, DTM

2. TAIPEI AT A GLANCE
2.5 million residents in municipality, 7 million in metro area
Alpha City designated by Globalization and World Cities Research Network
(GaWC)
2 International Airports, High-speed Rails, and an extensive Subway system
From beach to mountain in one hour
Taipei 101, World's Tallest building 2004-2009
Appx 7-8 million international visitors per year
#2 Safest Big City in the world, Numbeo Safety Index 2024
High Tech, Semi-conductor & industry design & production management
hub
Lively Night Life and Plenty of Day Time Activities, too.

3. LIMITATION OF TAIPEI’S
PR EFFORT
 Constant Threats from China
 Competitions from other Alpha Cities in the region
(within 3 hours flight: Tokyo, Seoul, Hong Kong,
Shanghai, Manila)
 Not particularly strong in any particular type of
attractions (A little bit of everything)
 Taiwan is a relatively small country with limited
resources (compared to China and Japan)

4. What Brian Thinks Taipei can Do
 Focused Marketing on specialty Travel (Ex:
food, hiking, art, etc.)
 Promote Taiwan Island as a whole and its
Diverse natural landscapes
From beach to mountain in 2 hours

5. What Brian Thinks Taipei can Do – Cont.
 A little bit of everything may
actually be good
Continue promotions in major
cities, create diverse travel
plans

6. What Brian Thinks Taipei can Do – Cont.
 Team Up with other Asian Destinations
for regional prosperity

7. Book Your Next Trip to Taipei!
Taipei is easy to get in and out, and get around Taipei is friendly and affordable