The first half of the StartSmart! one day workshop where we review the aspects of my keynote from the previous day as well as do some basic customer discovery interview exercises.

1. Tristan Kromer
LUXr.co
@TriKro

2. About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012

3. Talk to the Humans!
Customer Discovery Workshop
@leancircle
#leanstartup

4. Disclaimer
I am not an expert in your business.
Only you can be the expert
in your business.
My job is:
• to ask the unasked questions;
• to challenge assumptions;
• and give you tools to succeed.

5. What is execution?

6. Execution = Learning

7. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"
Steve Blank Eric Ries

8. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

9. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

10. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

11. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

16. Janice Fraser
LUXr.co

28. Learn" Execute"
P/MF"

34. #1

35. #2

36. #3

45. DEMOGRAPHICS

46. DEMOGRAPHICS
Married, 2 kids
Working mom
Household income is $15k / year
34 years old
Lives in Walnut Creek,
works in San Jose

47. BEHAVIORS
DEMOGRAPHICS
Married, 2 kids
Working mom
Household income is $15k / year
34 years old
Lives in Walnut Creek,
works in San Jose

48. BEHAVIORS
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
Calls to remind husband for errands
DEMOGRAPHICS
Married, 2 kids
Working mom
Household income is $15k / year
34 years old
Lives in Walnut Creek,
works in San Jose

49. BEHAVIORS
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
Calls to remind husband for errands
DEMOGRAPHICS NEEDS & GOALS
Married, 2 kids
Working mom
Household income is $15k / year
34 years old
Lives in Walnut Creek,
works in San Jose

50. BEHAVIORS
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
Calls to remind husband for errands
DEMOGRAPHICS NEEDS & GOALS
Married, 2 kids Help coordinating errands, manage
kids, keep things running
Working mom
Have time for herself
Household income is $15k / year Feel like she has life under control
34 years old
“to clone herself”
Lives in Walnut Creek,
works in San Jose

58. About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012

59. Tristan Kromer
LUXr.co
@TriKro