Social Media Workshop - Internet Monitoring - Jakarta 2014

13. Łatwy w obsłudze panel

14. Dostęp do najbardziej
wpływowych autorów

15. Automatyczna analiza sentymentu

16. Consumer insights.

17. Reactions across social media
Hyperlapse by Instagram
Analysis of the buzz and contents which concern the new
application
Based on data from Brand24
01

18. Introduction
What is the report about?
Hyperlapse is the brand new app designed by Instagram to capture high-quality
time-lapse videos. It does not require an account on Instagram thus
everybody can use it. It is provided with a built-in stabilization technology
that enhances the quality and makes a time-lapse video smooth. It works as
a simple camera that then lets you speed up the video (by 6 or 12 times).
And the most of all it is for free, but for the time being it is only available
for iOS. Hyperlapse was announced on the 26th August 2014 and since
that date it has been widely discussed in social media.
The main purpose of this report is to analyze the Internet buzz and
contents, that concern the new app. It mainly focuses on the type and
subject areas of mentions and general attitudes of social media authors
towards Hyperlaps.
02

19. 03
Report scope
What will you find in this report
1
Basic statistics
2
Contents analysis
3
Analysis of
Hyperlapse videos
4
Sentiment
structure
& sample opinions
5 Conclusions

20. Basic statistics

21. 04
Estimated statistics
30K 60M
Number of mentions and social media reach
Estimated number of mentions
Concerns 26th-27th August 2014
Estimated social media reach
Concerns 26th-27th August 2014

22. 05
Sources of mentions
Most popular platforms
1.93%
79.53%
13.23%
Sources of mentions
Share of a platform in the…
0.62% 0.86% 0.61% 1.17% 0.56% 0.56% 0.93%
100%
80%
60%
40%
20%
0%
Facebook Twitter instagram Google+ tumbler Blogs News Forums YouTube other
Domination of Twitter
t
Social media authors publish contents about the Hyperlapse on Twitter the most frequently (79,5%). However the significant part of these
mentions include links to Instagram videos. Other platforms play less important role.

23. Contents analysis

24. 06
Contents categories
47.97%
39.50%
12.53%
60%
50%
40%
30%
20%
10%
0%
UGC Shared (with links) Editorial
UGC
Shared (with links)
Editorial
What are the main contents categories?
User-generated contents dominate in the discussion
t
Shared contents (which include links) usually are the most common in the Internet discussion. However, in the case of Hyperlapse, UGC
dominate over other kinds of contents. They represent almost 50% of the whole discussion. It results from the big number of testing
videos of the new app.

25. 07
Type of mentions – UGC
What are the type of mentions in the group of UGC?
65.92%
20.90%
1.74%
Hyperlapse video
Opinions
Queries
Information about Hyperlapse
11.44%
70%
60%
50%
40%
30%
20%
10%
0%
Hyperlapse video Opinions Queries Information about Hyperlapse
Hyperlapse videos dominate in social media discussion
t
The most popular amongst UGC are shared Hyperlapse videos, that are widely spread on distinct platforms. Opinions are also on a
relatively high level - 21%. Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.

26. Analysis of Hyperlapse videos

27. 08
Sources of time-lapse videos
Most popular platforms on which people shared their new videos
91.98%
share of a platform
4.96% 1.57% 1.48%
100%
80%
60%
40%
20%
0%
Instagram YouTube Facebook other
Instagram as the most popular platform for time-lapse videos sharing
t
Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram.
YouTube is the second most popular source of Hyperlapses, but its share is scant (smaller than 5%). Most of the Instagram videos are
shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)

28. 09
The most popular videos
35.85%
3.02%
25.66%
2.64% 1.89%
3.40% 2.26%
7.17%
18.11%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Street view Subway Driving car Train Walking a dog Food
preparation/eating
Beach Office Other
What do people shoot with Hyperlapse?
The most popular motives in videos are street views, the second is driving a car
t
People shoot the most often street views, both from the window (35.7%) and while walking (static and dynamic perspective). The second
most popular motive in time-lapse videos is the drivers perspective while driving a car. Other subject areas appear less often in videos, but
still generate many interactions (likes, shares, comments).

29. 10
Sample Hyperlapse videos
People are just getting started to play with the new app so even more
creative shoots are yet to come.
Here we present those which are less mainstream and more creative

30. 11
Behind the scences in the TV studio

31. 12
Origami making

32. 13
Snail on the road

33. 14
Skateboarding in Brighton

34. 15
Pizza making

35. 16
Coffee making

36. 17
Flight

37. Sentiment structure
& sample opinions

38. Sentiment of contents
18
Share of positive, neutral and negative contents
UGC
All contents Negative
Negative
1.31%
Neutral
78.43%
Positive
20.26%
Dominance of positive contents
t
2.74%
Neutral
56.72%
Positive
40.55%
The charts above show that the general attitude of social media users towards the new Instagram app is very positive. Most of them are
satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but
also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some
users also accuse Instagram of copying the idea of stabilization technology from Microsoft. Neutral information include information about
the app introduction or its description and the testing videos as well.

39. 20

40. 21

41. 22

42. Conclusions

43. Conclusions
23
Impressive buzz statistics
t
The estimated number of mentions amounted to 30 thousand mentions within two days. These contents approximately reached to 60
million people.
Domination of Twitter
t
Social media authors published contents about the Hyperlapse on Twitter the most frequently (79,5%).
User-generated contents dominate in the discussion
t
In the case of Hyperlapse, UGC dominates over other kind of contents. They represent almost 50% of the whole discussion. The most
popular amongst UGC are shared Hyperlapse videos. Opinions are also on a realtively high level (20%). Contents without an emotional
tone which include information about Hyperlapse represent 11.4% UGC.
Instagram is the most popular platform for time-lapse videos sharing
t
Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram.
YouTube is the second most popular source of Hyperlapses, but its share is smaller than 5%. Most of the Instagram videos are shared on
Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)

44. Conclusions
25
The most popular motives in videos are street views, the second is driving a car
t
People shoot the most often street views, both from the window (35.7%) and while walking. The second most popular motive in time-lapse
videos is the drivers perspective while driving a car.
Dominance of positive contents
t
Social media users write positively about the new Instagram app. Most of them are satisfied with the features and possibilities that
Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially
stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied
the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description
and the testing videos as well.

45. More and more data!

46. #LOVE on Facebook.

47. Facebook Data Science
Prawdopodobieństwo rozpadu związku w
odniesieniu do czasu jego trwania.

48. Facebook Data Science
Ilość interakcji na FB przed i po rozstaniu.

49. Facebook Data Science
Ilość postów przed i po rozpoczęciu związku

50. Facebook Data Science
Ilość pozytywnych emotikon używanych przed i po
rozpoczęciu związku.

51. Interaction.

61. Through interaction you get brand ambassadors.

68. Monitor to prevent.

71. Social Sales

74. Image recognition.

78. Realtime marketing.

82. Content tracking.

84. Produkt

85. Produkt