This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.

1. Small Business Guide To Social Media Marketing Kipp Bodnar Inbound Marketing Manager @HubSpot Twitter: @KBodnar32 Small Business Social Media Case Studies

2. What HubSpot Software Does 2

3. Traditional Marketing (Outbound) 3

4. Marketing Today (Inbound) 4

5. Does Social Media Work For Small Businesses?

6. 3 Problems With Social Media Social Media for Small Business? Blog.HubSpot.com

8. Info Time Education

10. Why Tackle These Problems?

12. Case Studies

15. Pay-Per-Click Traffic Organic Traffic Time

17. Calls To Action Need Context

18. Don’t Try To Do It All

22. Your Product Can’t Suck

23. Set Expectations

26. Give Customers Ownership

28. Online Social Media Offline

29. Make Customer Engagement Fun

33. 1 Person Can Make Social Media Work

34. Dynamic Content Works

35. Don’t Reinvent; Observe What Works

36. Long Tail Keywords

37. Social Media Doesn’t Have A Pre-Launch

38. Analyze What Works For Your Business

39. Don’t Do Strategies That Don’t Work

40. In Social Media… 1+1>2

42. Answer Common Customer Questions With Blog Posts

44. Content Isn’t Only Text

46. Time

47. Build A Barrier With Content

48. 10 Lessons Learned

50. Have Methods To Measure Results

51. Regularly Generate and Distribute Content

52. Don’t Try To Do It All

53. Online Social Media Offline

54. Set Expectations

55. Become A Thought Leader

57. Use Social Media Data For Business Strategy

58. Pay-Per-Click Traffic Organic Traffic Time

59. Final Thoughts …

60. How Small Businesses Can Generate Leads with HubSpot 2:30 p.m. 5/24 60

61. Build Leverage

63. Support & Expertise