SEO In 2024: Top Priorities, Challenges, And Opportunities

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The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll also learn: - The top SEO priorities and challenges for 2024. - The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities. - Winning SEO resourcing strategies and reporting insights to fuel success. With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO. Watch and discover timely insights and unlock new SEO growth potential in 2024.

Marketing

The State of
SEO in 2024
Priorities, Challenges, &
Opportunities

Speakers
Ryan Maloney
SEO Success Manager
Conductor
Shannon Vize
Sr. Content Marketing Manager
Conductor

How did SEO impact marketing performance and what were
the top priorities and challenges faced in 2023?

5
The Impact of SEO on Website Performance & Marketing Goals
Overall
reported SEO positively impacted
website performance and
marketing goals in 2023.
93%
SEO in 2023

6
Top 3 SEO Priorities in 2023
By Role Level
SEO in 2023

7
The Top 3 Most Signiﬁcant SEO Challenges in 2023
SEO in 2023
Adapting to AI advancements
1
SEO governance
Focusing on the wrong SEO efforts
3
2
Overall

How will the role of AI impact SEO in 2024?
What challenges and opportunities does it pose?

9
Anticipated Disruption of Google’s SGE
of respondents believe SGE will
result in some type of
disruption to their SEO
strategies.
71%
AI in SEO
Overall

10
The Top 3 SEO Priorities Related to SGE
UX enhancement
Overall
1
Long-tail keyword
targeting
Image, visual, and rich
media enhancement
3
Prioritizing seamless user experiences
to ensure content is engaging and
valuable within SGE.
Schema markup
enhancement
2
Shifting towards long-tail keywords
and phrases to capture the
conversational queries typical of SGE.
Enhancing schema markup to provide
structured data that SGE can better
utilize for generating results.
Prioritizing visually appealing content
and rich media to stand out in the
interactive SGE interface.
AI in SEO

Anticipated Impact of AI on SEO in 2024
of respondents believe AI as
a whole will have a positive
impact on SEO in 2024.
83%
11
AI in SEO
Overall

12
Anticipated Impact of AI on SEO in 2024
AI in SEO
By SEO Maturity Level

How will your SEO resourcing strategy and time to
implementation impact SEO success in 2024?

14
In-House vs. Outsourced SEO Resourcing Strategy
SEO Resourcing & Processes
By SEO Maturity Level

15
Average Time to Implementation for SEO Requests
SEO Resourcing & Processes
Overall

What does SEO reporting look like in 2024?

17
Most Common SEO Reporting Metrics
Organic website trafﬁc and engagement are the
two most commonly tracked SEO metrics across
all company sizes, job functions, and role levels.
SEO Reporting
Overall

18
Average Number of Metrics Used for SEO Reporting
SEO Reporting
By SEO Maturity Level
● Low SEO Maturity = 3 Metrics
● Medium SEO Maturity = 4 Metrics
● High SEO Maturity = 6 Metrics

What are the top SEO priorities for 2024?

20
Top SEO Priorities for 2024 vs. 2023
2024 SEO Priorities
Overall

21
Top SEO Priorities for 2024
2024 SEO Priorities
By Role Level

22
Top SEO Priorities for 2024
2024 SEO Priorities
By SEO Maturity Level

SEO In 2024: Top Priorities, Challenges, And Opportunities

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Looking to create golden sales opportunities, efficiently and easily? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and surface consumer communication trends, and they’re ready to share their findings with you. Learn how these proprietary insights can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. You’ll learn: - How to use your conversations to unlock a goldmine of untapped insights. - How you can use AI to mine gold from conversations. - Ways that AI-mined gold from calls can transform your business. With Jason Tatum, CallRail’s VP of Product, we will also cover the past and future state of phone calls, and how you can use AI to gain valuable insights that will transform your business. Humans don’t have the capacity to analyze hundreds of calls, transcripts, or marketing data, but with CallRail's AI-powered technology you can. Register now and find out how to use this technology to develop data-driven marketing strategies that deliver.

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies

Search Engine Journal

As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website's visibility and ranking on search engine results pages (SERPs). You’ll learn: - What topic clusters and pillar pages are and how they work/how to structure them. - The SEO benefits of pillar pages and topic clusters. - How to identify and map topic cluster opportunities based on audience intent and monthly search volume. Watch SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO. We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance. Learn how to work with (not against) your content's natural intersections for better SEO and UX.

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters

Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own. We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: - The best time to run an experiment to get the most informative data. - What to do when you don't see the results you expect, and how to avoid other factors influencing your results. - How we run our experiments, and what we plan to do with the results. Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged. You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.

How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

Search Engine Journal

Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected. Are you taking advantage of these changes to keep your clients’ SEO game strong? Find out how as we discuss five AI Changes Agencies And Brands need to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers. You’ll learn: - What agencies can do to become better partners to their multi-location clients. - How agencies can help ensure their clients show up on page one of SERPs. - How to communicate these updates to clients to streamline and maximize their online reputation. With Morrissey Balsamides and Cynthia Sener of Chatmeter, we’ll dive into the positive effect of AI on multi-location reputation management – where it stands today, and where it may go in the future. Make sure your clients are set up for success in the face of Google’s constant changes and evolving technologies.

5 AI Changes Agencies And Brands Need To Know

Search Engine Journal

In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance shake up their work structure and boost productivity. And the recent rise of AI technology has raised even more concerns on how to manage company tasks effectively. So how do you navigate these unique challenges and increase workflow efficiency, without sacrificing employee well-being? How can you improve work-life balance for your team, while driving performance and results? Perhaps it’s time to embrace a new approach: The Four-Day Workweek (4DWW). Watch our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success. In this exclusive webinar, you’ll discover the valuable insights your organization needs to successfully transition to a four-day workweek.

Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek

Search Engine Journal

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked. You’ll learn: - The ways to measure your content’s relevancy & depth. - Engagement metrics you should be paying attention to. - How to match your key demographics & personas with your tone. You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content. If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you.

7 Key Metrics In Measuring Content Effectiveness

Search Engine Journal

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