Proposing a strategy to enhance Revolt Motors' SMS campaign efficiency through data-driven decision-making. Utilizing comprehensive data analysis, we aim to optimize targeting, timing, and content. This approach ensures personalized, impactful messages, ultimately boosting engagement and conversion rates. Our tailored solution aligns with Revolt Motors' objectives, leveraging insights for a more effective and results-oriented SMS marketing campaign.

1. V-Connect <> Revolt
Proposal

2. 2021 SMS Campaign
Analytics
The channels used by V-Connect,
1. A2P SMS on V-Connect Database with
bitly link
2. Repush SMS on clickers of the
campaign
3. WhatsApp promo campaigns on
clickers through GREY route
4. Clickers Database by Revolt Motors

3. CLICK-THROUGH RATE (CTR) :
The standard average market of lead generation through the channels is 1 percent or less.
October’21 Campaign Statistics:
Date (Oct-21) CHANNELS Campaign Count Counts Clickers VC clickers % Rate Cost (INR)
21st & 22nd A2P SMS on Revolt DB with bitly 3 67813 1017 67 0.13 8,816
23rd to 25th A2P SMS on V-Connect DB with bitly 7 2114657 81472 26 0.15 317,199
23rd to 25th
Whats app promo on V-Connect DB with
bitly 6 1210913 273410 4 0.34 411,710
23rd to 25th
Repush on whats app promo with bitly on
clickers 4 355899 #Na 0.34 121,006
23rd to 25th Repush on A2P SMS with bitly on clickers 4 355899 #Na 0.13 46,267
Total Campaign Executed 24 Total 904,997
*vc= V-Connect

4. Setbacks and Execution Strategy:
Challenges:
• V-Connect team has got the info and started collating data from the 19th of October
• V-Connect got a sudden PO from Revolt Motors to execute campaigns
• WhatsApp promo as a grey route is a prepaid service, approvals internally took time for postpaid
• DLT template approvals used to take +24 hrs, but now it takes 5-6 hours (*T&C).
Execution Strategy
• V-Connect had to appoint two resources for both channels each for 5 days to work on only Revolt campaigns.
• Revolt had appointed Mr. Ankit and Mr. Saurabh to coordinate sudden campaigns.
• Database of clickers had to be shared after every campaign with the Revolt team over SFTP.
• Aggressive work done by the campaign team of V-Connect city-wise database segmentation of the audiences in one
day
• V-Connect with internal relations to get every template approved within 3 hours of time.

5. BREAKTHROUGH
Success for Leads = More than expected
Click Through Rate Conversion & ROI
KPI on SMS Campaign
• As per the Revolt team, they were getting too many hits on campaigns done by V-Connect.
• Approx super interested buyers (enthrall audience who clicked multiple times) were close to 50K.

6. PROPOSED PLAN :
PROPOSAL #1 : SMS + WhatsApp Promo
Operation Plain SMS with Bitly Plain SMS with bitly & DB
WhatsApp promo on delivery
through grey route
Charges(in paisa) 0.13 0.155 0.38
Hit ratio ok Good Pure promotions with tracking
PROPOSAL #2 : VOICE + SMS
Voice Charges
Voice for 15 seconds 0.14 paisa
Voice for 30 seconds 0.28 paisa
Recording charges if any 6000 per recording
• Charges will be only on answered calls.
• SMS to be triggered on the answered calls with bitly link.
• SMS charges same as proposal #1.
• HIT RATIO: GOOD

7. PROPOSAL #3 : SMS + WhatsApp Promo Retargeting
Operations
1) SMS with bitly link to be executed and reports to be downloaded the next day
2) WhatsApp promo to be triggered only on those numbers which have clicked on the link
Hit Ratio Good
Charges same as
mentioned in proposals
1 & 2.

8. STATISTICS OF
WHATSAPP
PROMOTIONAL
MESSAGES
1. Open Rates: According to a study by Mobile Marketing Association, the open rates for
WhatsApp messages are as high as 98%, which is much higher than email open rates.
2. Engagement Rates: According to a study by Neilsen, the engagement rates for
WhatsApp messages can be as high as 76%.
3. Conversion Rates: WhatsApp messages have been found to have higher conversion
rates compared to email or SMS. According to a survey by Hubspot, the conversion rate
for WhatsApp messages is around 9%.
4. Response Rates: According to a study by WhatsApp Business, response rates for
WhatsApp messages can be as high as 70%.
5. Usage: WhatsApp has more than 2 billion active users worldwide, making it one of the
most popular messaging platforms in the world. This presents a huge opportunity for
businesses to reach out to their customers and promote their products or services.
6. Opt-in Rates: Opt-in rates for WhatsApp promotional messages are higher compared
to other channels. According to a study by GlobalWebIndex, 70% of consumers in
emerging markets have opted-in to receive promotional messages on WhatsApp.

9. Factors that can improve the
click-through rate (CTR)
• Clear call-to-action (CTA): Clear and compelling CTA motivate the customer to
take action, such as clicking on a link or making a purchase. Use action-oriented
language and make the CTA prominent in the message to improve the CTR.
• Relevant and valuable content: Content of the message should be relevant and
valuable to the customer, such as exclusive deals, limited-time offers, or useful
information. This can increase the customer's interest in the message and improve
the CTR.
• Timing: Send the message at a time when the customer is most likely to be
available and engaged, such as during business hours or when they are most
active on WhatsApp.
• A/B testing: Testing different variations of the message, such as different
headlines, CTAs, and visuals, helps in identify the most effective approach and
improve the CTR over time.
• Segmenting the audience: Segmenting the audience based on interests,
preferences, or behavior can help to tailor the message to the specific needs and
interests of each customer, which can improve the relevance and effectiveness of
the message.
• Opt-in: Ensure that the customer has opted-in to receive promotional messages
on WhatsApp. This can improve the relevance and engagement of the message
and improve the CTR.

11. PROPOSAL #4
WhatsApp Promotional Message with link
Repeat WhatsApp Promotional Message to clickers
IVR Call to repeated Clickers

12. Elaboration on
Proposal 4:
1. Formulating a WhatsApp template for Revolt so that the recipients can
enable the click on WhatsApp promo message. For eg,
Dear Revolters, get ahead of the curve! All it takes is a single swipe >>> Book
your newest and the most advanced Revolt RV400 Click bitly_link to Book Now!
-REVOLT MOTORS. Couldn’t click the link? Go back and forth and see the RV
Electrifying MAGIC happen!
2. Sending WhatsApp Promotional template on Database with a link through
Grey Route.
3. Sending WhatsApp Promotional template on the clickers again.
4. Pushing IVR calls to repeated clickers.

13. Pros & Cons Of
Sending
WhatsApp
Promotional
Message
1.Wide user base: India has over 400 million WhatsApp users, making it a vast
market for businesses to reach out to potential customers.
2.Cost-effective: Sending promotional messages on WhatsApp is a cost-effective
way to promote your products or services in India, as it is free to send messages
to your contacts.
3.Personalization: WhatsApp promotional messages allow businesses to
personalize their messages, making them more engaging and appealing to
customers in India.
4.High engagement: WhatsApp messages have a higher open and read rate
compared to other marketing channels, which means businesses have a better
chance of reaching their target audience in India.
5.Quick delivery: WhatsApp messages are delivered instantly, ensuring that
businesses can communicate with their customers in real-time and respond to
their queries promptly.
6.Easy to use: WhatsApp is easy to use and accessible to most people in India,
even in rural areas with limited internet connectivity.
PROS

14. CONS
1.Spamming: WhatsApp promotional messages can be seen as
spam by your customers if they receive too many messages or if
the messages are irrelevant.
2.Opt-in requirement: To send WhatsApp promotional
messages, you need to get your customers' consent first, which
can be a barrier for some businesses.
3.Limited features: WhatsApp promotional messages have
limited features compared to other messaging platforms, which
may limit the creativity of your marketing campaigns.
4.Privacy concerns: WhatsApp collects user data, and if you are
sending promotional messages, you need to ensure that you
comply with data privacy laws and regulations.
5.Risk of being blocked: If your customers receive too many
messages or if they report your messages as spam, your account
may be blocked by WhatsApp, preventing you from sending any
further messages.

15. PROPOSAL #5 – Day 1
Reason:
1. Open Rate: The open rate of SMS messages is likely to be higher during the
morning hours when people are commuting to work and checking their phones
more frequently.
2. Less competition: Compared to sending SMS messages during the afternoon or
evening, sending them in the morning means there is likely to be less competition
for the recipient's attention. This can increase the likelihood that the recipient will
engage with your message.
3. Increased urgency: If your SMS message includes a time-sensitive offer or
promotion, sending it in the morning can create a sense of urgency for the
recipient to act quickly. This can increase the likelihood of conversion and
engagement.
4. Mindset of the recipient: In the morning, people tend to be more alert and
focused, which can increase their willingness to engage with promotional
messages and take action.
5. Easier to plan for the day: People tend to plan their day in the morning, so
sending an SMS campaign at this time can be an effective way to grab their
attention and influence their plans for the day.
ACTIVITY 1: Sending SMS Traffic on V-Connect/Revolt Database between 9 am to 10 am in different cities.

16. ACTIVITY 2: Sending WhatsApp campaign immediately following completion of SMS campaign on the same
Database
Sending Template content with Revolt RV400 promotional video.
• Sending videos in a WhatsApp promotional campaign can be an effective way to engage with your target audience and
increase brand awareness.
SAMPLE MESSAGE:
“Be a part of the electric revolution
with India's 1st AI-enabled electric
motorcycle - Revolt RV400. Click the
link sent via SMS to book now to
experience the thrill of innovation!“
• Multimedia promotion is memorable
• Video content has the ability to boost engagement, and
dramatically improve brand awareness.
• Video is attention-grabbing
• The brain can process visuals 60,000 times faster than text.

17. ACTIVITY 3: OBD call to all in the database in all cities + SMS with different template during lunch break
We shall place an OBD call to all the potential customers followed by an SMS with the link.
Increased availability: During lunch hour, customers may have more availability and be more
receptive to receiving IVR calls since they are taking a break from work or other activities.
Convenience: Scheduling IVR calls during lunch hour can be convenient for customers since
they are likely to be in a quiet location and have time to engage in the call without being
interrupted.
Higher response rates: Since customers may have more time and be less busy during lunch
hour, they are more likely to answer the phone and engage in the call, which can result in
higher response rates.
Improved customer experience: By scheduling IVR calls during lunch hour, you are
demonstrating that you respect your customers' time and are considerate of their schedules.
This can improve the overall customer experience and increase customer satisfaction.
Time-sensitive promotions: If your OBD call includes a time-sensitive offer or promotion,
scheduling it during lunch hour can create a sense of urgency for the customer to take
advantage of the offer before it expires

18. ACTIVITY 4 : Analysis of
the Data- CTR and
segmentation of
database to run
Campaign the next day
on MSISDNs who clicked
the link.
• Analysis of Click through-rate city-wise of all the SMS & [SMS + Voice]
Campaign.
• Segmentation of the Database city-wise using the clicker report of different
cities.
• Preparing excel files for MSISDNs to run the campaign the next day.
• Scheduling the campaigns for Day 2

19. DAY 2
Activity 1: Sending SMS campaign to clickers of the campaign of Day 1 in the morning with template_1.
Reason: Already mentioned the reason for the high engagement rate in the morning in the plan of action of Day 1.
Activity 2: Running OBD/IVR campaign on the same clicker Databases followed by SMS with template_2 at
5 PM.
Reason: Will be mentioned in Activity 3.
Activity 3: WhatsApp Campaign – Content + Multimedia on the same clicker Databases at 6 PM. [When
people are likely to be leaving the office and starting their commute.]
Reason:
• The engagement is higher as people are more likely to be available and attentive at 5 PM after finishing their workday.
• SMS campaigns during a person's commute from the office to home can be a viable strategy, as many people have some
downtime during their commute and may be more likely to check their phones for messages.
• Scarcity of travel means ie., People tend to realize the need & greed for the means to travel on a private vehicle when
they are using public transport after a long day in the office.

20. DAY 3: No campaign for this day. Only analysis of the past campaigns and
preparing the database for the next campaign.
Day 4: [Voice + SMS campaign on clickers- Morning shift] + [ SMS + WhatsApp Campaign on
REPEATED Clickers]
• Voice + SMS Campaign on Repeated clickers scheduled on Day 3 for Day 4.
• SMS + WhatsApp Campaign on the same Database on Day 4.
Why Proposal #5 has the probability of being more viable,
• Building awareness and interest in your brand or products and creating a positive association that
makes them more likely to engage with your messages and take action.
• Targeting customers through multiple channels can be an effective strategy for reaching a wider
audience and increasing the likelihood of engagement.
• Re-engaging (retargeting) with customers who have previously shown interest in your brand or
products but have not yet converted into customers.

21. Terms and
Conditions
• The Purchase Order (PO) needs to be released with 15-day
credit terms on SMS channels.
• The WhatsApp promo and voice services shall be on a PREPAID
basis.
• An e-mail confirmation and PO 15 days prior to any plans for
the campaigns.
• One staff member as a resource to be allocated for campaigns
from Revolt Motor's end for coordination.
• Any extra resource will be charged INR 15,000.

22. THANK YOU