Red Bull - A Case Study

1. STORY OF

2. PROFILE •Energy Drink Company •Created in 1987 •Highest market share – Energy Drink •Sold over 166 countries

3. INGREDIENTS Caffeine Taurine Sucrose & Glucose B-group Vitamins Alpine spring water

4. “SPEED IN A CAN” “LIQUID COCAINE”

5. COMPETITORS

6. PRODUCT LINE • Red Bull Energy Drink • Red Bull Total Zero • Red Bull Sugar Free • Berry flavour • Lime flavour • Cranberry flavour

7. PRODUCT LINE

8. MARKETING COMMUNICATIONS MIX •Traditional Marketing •Promotions •Web/Social Media

9. TARGET AUDIENCE

10. SPONSORSHIP Concerts Parties Sporting Events Beaches Festivals

11. CONCERTS

12. PARTIES

13. REDBULL F1 RACING TEAM

14. SCUDERIA TORO ROSSO

15. REDBULL FLUGTAG

16. CREATIVE ADS

20. SUMMARY

21. DISCLAIMER Created by S.Sai Prasanth, SRM KTR, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.

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