SEO might seem like a complicated puzzle, but that's because there's been so much information about what is and isn't correct. Join us for a practical, no-nonsense presentation from Nile Flores that equips you with the essential knowledge and tools to optimize your WordPress content and unlock organic traffic potential. - Learn practical SEO tips to optimize your content. - Discover beginner-friendly tools to streamline your SEO workflow. - Get the scoop on AI's impact on SEO: dos & don'ts. Please note that this will also be an open discussion so we can all learn from each other!

1. Practical SEO
for WordPress Content
Creators
By Nile Flores @nilefloresmedia

2. Objective
❏ Learn practical SEO tips to
optimize your content.
❏ Discover beginner-friendly tools to
streamline your SEO workflow.
❏ Get the scoop on AI's impact on
SEO: dos & don'ts.

3. So you’ve installed and setup up WordPress...
You’re ready to write or you’ve started blogging or
creating content. Now what?

4. SEO Tips

5. Don’t Confuse Your Visitors
You need to make sure your website tells people
who you are, what you’re offering, and why you
matter.
Also have an About page and a Contact page.
Creating an Effective About Page:
https://bit.ly/2rSMyBY

6. Know the difference between Categories & Tags
You don’t need 200 categories
Categories are overall general topics for your site
(Example: WordPress, Blogging, SEO, Web Design)
Tags are very specific terms that group together specific
posts (Example: How To Tutorials, Ask Nile Series,
WordPress Rockstar Series)
How To Utilize Your Categories and Tags More Effectively:
https://bit.ly/2IQCDqY

7. Tell search engines that you exist
❏ Add your site and sitemap to Bing.
❏ Add your website and sitemap to Google Search Console.
These track your website’s search engine health and have tools
to help guide you toward optimizing your site.
Google Search Console:
https://www.google.com/webmasters/
Integrating GSC to WordPress - https://bit.ly/2ZhQ5Zb
Bing Webmaster Tools:
https://www.bing.com/toolbox/webmaster

8. Enable or add Open Graph to your website
Easiest ways to do that is either using the Yoast SEO or Jetpack plugins.
❏ Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
❏ Jetpack - https://wordpress.org/plugins/jetpack/

9. Remember to link to other
websites’ content in your
website
Linking to EXTERNAL content builds
your own authority.
You’re less likely to be seen as the
crazy person standing shouting, on top
of a soapbox.

10. Remember to link to other
content within your
website
Linking to INTERNAL content allows
people to stay on your website to read
for more information that you might
have.

11. Your site needs to be accessible
Making your site accessible to those who cannot view your website the
same way as others do is important.
Video, audio/ podcast, image/ infographics should be accompanied by some
text.
Understanding and Supporting Web Accessibility (video presentation from
WordPress TV): https://bit.ly/2IvH1fN

12. Track your Traffic
Add your website to Google Analytics.
Monster Insights -
https://wordpress.org/plugins/google-analytics-for-wordpress/
More about Google Analytics and how to integrate it into WordPress using
Monster Insights -
https://www.godaddy.com/garage/how-to-use-google-analytics/

13. Write naturally
and uniquely,
and
be entertaining.

14. This isn’t just for SEO. It’s just smart to do, especially since
your visitors each have a preferred method of consuming
content.
Create content on as many mediums as
possible

15. Never write less than 300 words
on a post
Want Google to index you more accurately? - Write
lengthy content.
Not feeling up to writing? - Then at least get 300
words in.
How Long Should Each Blog Post Be? A Data Driven
Answer (via QuickSprout): https://bit.ly/1gcq6eT

16. Watch your links!
Keep up-to-date with the links you add
to your content. Over time, you might
find dead links throughout your site.
Broken Link Checker plugin:
https://bit.ly/1qoS1IZ

17. Fill out your meta descriptions to look enticing
Take advantage of making your meta descriptions look enticing in the
search results.
Yoast SEO has a snippet editor that you can alter the meta description. In
filling it out with your own, you are suggesting to Google that your
description should be use.

19. Write an engaging title
Just like meta descriptions, write an engaging title that grabs your
audience.
101 title ideas for your next post - https://bit.ly/2k7Qg7r
Blog Title Generator - https://seopressor.com/blog-title-generator/

20. Make sure your
site is responsive
and can be seen
in most device
widths!

21. Site speed is important
Under 2-second page load time is ideal for any device.
Presentation - Introduction to Optimizing WordPress for
Website Speed
https://bit.ly/2pKOePt

22. You need to do keyword research
That being said, if you don’t know your niche,
research it, because you’ll miss the right keywords
that you need to be writing about on your site.
Yoast Suggest - https://yoast.com/suggest
Google Adwords Keyword Planner -
https://bit.ly/2gt3tmS
Google Trends - https://trends.google.com/trends/

23. Have a clear and simple
website navigation
You don’t need ALL of the things in your
menu
Use KISS Method
Optimizing your website menu (via
Yoast): https://bit.ly/2rVatk6

24. Add ways to keep your visitors on your site
Aside from acquiring traffic, keeping your visitors on your website is
also important (also known as bounce rate)
Give them a reason to say.
Examples:
❏ Related posts
❏ Featured posts
❏ Popular posts
❏ Longer articles
❏ Video

25. AI and SEO
How to make them play well together

26. AI and SEO: Dos
❏ It’s okay to use AI to streamline your content
writing.
❏ DO your research and create an article outline
before using an AI generator.
❏ DO add your own knowledge and fact check what AI
generated.
❏ Do run some of your AI generator through a rewrite
tool or proof it to add your own tone and voice.
❏ DO use AI to curate content or get content ideas

27. AI and SEO: Don’ts
❏ Don’t rely 100% on AI generators.
❏ Don’t allow AI to become your blog’s voice.
❏ Don’t produce mediocre AI generated content.

28. Handy AI Tools & Content Creation Resources
❏ ChatGPT - https://chat.openai.com/
❏ Pixlr AI Image Generator - https://pixlr.com
❏ Quillbot Paraphrasing Tool - https://quillbot.com/

29. Thank You!
Nile Flores - https://nileflores.com
Twitter: @nilefloresmedia
LinkedIn:
https://linkedin.com/in/nilefloresmedia
Slideshare:
https://slideshare.net/nilefloresmedia