Podvertise.fm - Podcast Advertising Marketplace Startup Pitch Deck

1. Podcast Advertising Marketplace
Helping SMBs to advertise on the most relevant podcasts
| 1/17

2. • Fragmented market: hosting platforms,
listening apps, ad monetization networks
• No monetization for small & mid size podcasts
| 2/17
Problems

3. • Aggregator: Search Engine & Categories
• 600k podcasts profiles - all sizes and niches
• Marketplace: Ad Offers, Messages, Escrow, Reviews
• Host-read Ads • Pre-recorded Ads • Sponsored Interviews
• Public Pricing, Downloads, Audience details
| 3/17
Solutions

4. | 4/17
Aggregator: Search Engine & Categories

5. Podcasts Results
| 5/17

6. Podcast Profile
| 6/17

7. Add Offer
| 7/17

8. The fee is split equally
between both parties
$500 / $2000 / $6000
(Packages Pricing)
MARKETPLACE
Up to $10k ➔ 15% Fee
$10k - $25k ➔ 10% Fee
$25k - $50k ➔ 7% Fee
$50k+ ➔ 5% Fee
Host-read Ads
Pre-recorded Ads
Sponsored Guest Interviews
WHITE LABEL SERVICES
$300 / $900 / $2000
Fixed pricing per # of contacts
Podcast Outreach As a Service
Marketing Agency Partners Program
White Label Campaigns
PREMIUM MARKETING SERVICES
10% Agency Management Free
+ 15% Marketplace/Commission Fee
Dynamic Ads
Host-read Ads
Sponsored Guest Interviews
$300 / $900 / $2000
Business model
| 8/17

9. • January 2024 – 2 clients = $600
• February 2024 – 1 client = $150
• 397 Podcasts onboarded
• 2 Podcast Networks partners
• 27 SEO leads ($1k-5k budget) in 2024
• 3 Trustpilot testimonials Leads Clients Networks Podcasts
Traction
| 9/17

10. SEO Traffic growth
| 10/17

11. Marketplace
Ad
Network
Agency Model
Programmatic
Competition
| 11/17

12. SEO Leads
Google Ads
Facebook Ads > Services per Industry
Linkedin Ads & Social Posts Leads
Partnerships
Marketing Agency Partner Program
Podcast SaaS Affiliates
Hybrid Advertising & Affiliate Model
Go-To-Market
| 12/17

13. $2.17B
US Podcast Ads
Spending
(Top-Down TAM)
$1.19B
US Podcast Host-Read Ads
(SAM)
$11.9M
ARR (1%)
(SOM)
Market
| 13/17

14. ICP
SMB Owner (300k)
(5-30 employees)
ACV
$1500 revenue
(15% x $10k annual ad budget)
$450M
Total Addressable Market
22% for $100M Revenue
Bottom-Up TAM
| 14/17

15. 1 3 4 7
15
29
1 3 4
15
23
64
0.05 0.3
1 2
3
4
7
2024 2025 2026 2027 2028 2029 2030
Premium Marketing Services Marketplace White Label Services
ICP Revenue-Year
SMB Owner $0,35M - 2024
SMB Owner
Marketing Agency $2M - 2025
SMB Owner
Brand CMO
Marketing Agency
$7M - 2026
SMB Owner
Brand CMO
Marketing Agency
$10M - 2027
SMB Owner
Brand CMO
Marketing Agency
$25M - 2028
SMB Owner
Brand CMO
Marketing Agency
$42M – 2029
SMB Owner
Brand CMO
Marketing Agency
$100M – 2030
Roadmap to $100M
| 15/17

16. Nedko M. Nedkov
CEO, Founder
• Brandvertisor.com - 1st marketplace startup
• SEO, Paid Ads, B2B Marketing
Konstantin Peychev
CTO, Founder
• Apps Dev & Ecommerce portals
• Vue.js, Node,js, Strapi
Dragomir Tomchev
UX/UI & Marketing Strategy
• Medical & Real Estate portals
• UX / UI, HR, PR
Manol Trendafilov
Advisor, AI Automations
• AI Automation Agency, Senior Dev
• AI, Big Data
Team
| 16/17

17. THANK YOU!
Podcast Advertising Marketplace
Helping SMBs to advertise on the most relevant podcasts
| 17/17