This is a presentation I completed in my Portfolio I class at Full Sail University in October, 2023. In this presentation, it talks about my personal brand and how I want my audience to view me.

1. PERSONAL BRAND EXPLORATION
Alexis Thomas
Project & Portfolio I: Week 1
October 1, 2023

2. I like to have my own style and not what others think
should look like. What I value the most is someone's
time. I believe in giving a person all my attention and
not half, some, or part. I'm just starting out in this
industry, but I don't mind starting from the bottom when
I know I can go far in the future. I always treat others
with respect and I believe in giving the best care
possible.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Hair Stylist
•Hair Dresser
•Beautician
Girl/Guy Next Door Brand
Archetype - I embrace the beauty of
everyday life and connect with
others on a genuine, down-to-earth
level. I make others feel seen,
understood, and part of a
community.
Cosmetologist for Cosmetology
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at Hair Salons
TARGET AUDIENCE
Monét Sykes
Outreach Plan:
• I plan to do some research on her to
fi
nd out who she is
and what she does.
• There is a networking event coming up in October, 2023.
I plan to go to this event and get some tips from her on
what I can do to grow my personal brand
• I plan to reach out a week after the event between
Monday and Wednesday, between the hours of 10am-
4pm.
Salon Owner at Mcrediblee
Hair Salon
Jade Jenkins
Outreach Plan:
• I plan to do some research and
fi
nd out who she is and
write questions that I want to ask her.
• I will reach out to her on social media and offer to take
her to lunch or have a Zoom meeting
• I will follow up with her in a week between 10am and
4pm.
Salon Owner at L’ Amour De
Rose
Barri Gibson
Outreach Plan:
• I will get my portfolio together based on the styles she is
known for doing.
• I will reach out to her on social and offer coffee or virtual
meeting.
• I will do a follow-up call or text. I will reach out after a
week of our meeting between 10am and 4pm.
Salon Owner at The
Curlective

5. GOALS
Short Term: (Immediately After Graduation, 2025)
•I will put in applications at various hair salons.
‣ Speci
fi
cally, I will put in at least 10 applications
for 3 months.
Mid Term: (5-10 years)
•I will work in a hair salon.
‣ Speci
fi
cally, I will work in a salon until I have at
least 15-20 clients to start off before I decide to
start my own salon.
Long Term: (15-20 years)
•I will have my own hair salon.
‣ Speci
fi
cally, I will make sure I have at least 5 to
7 other employees to grow my empire.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word processing software- Microsoft Word
SOFT
HARD
Expert
Operating system software- Apple iOS Adept
Monitoring Adept
Active Listening Adept
Accounting Software- Intuit Quickbooks
SOFT
HARD
Novice
Point of sale POS software Novice
Speaking Adept
Service Orientation Novice

7. I help my clients look and feel their best by
giving them an experience they will never
forget.
PROMISE

8. CREDENTIALS
Work Experience:
•Scheduling client appointments
•Shampooing and conditioning client’s hair
•Experience with clippers, trimmers, and
cutting
Education:
•Cosmetologist, Certi
fi
cate, Atlanta
Technical College
•Digital Marketing, B.S. Full Sail University
Leadership Roles:
•Take leadership in group assignment (Intro
to Marketing)

9. COMPETITION
Adreana Jones
Industry Experience:
• 8 years of experience in public
relations, training, and customer
service, along with content creating
and communications.
Education:
• University of Central Florida, Bachelors Degree in
Psychology
• Full Sail University, Bachelor’s Degree in Digital
Marketing
Leadership Experience:
• Trainer/Admissions Recruiter
• Team Management
• Team Leadership
Skills and Pro
fi
ciencies:
• Sales & Marketing- 1 endorsement
• Team Management- 1 endorsement
• Direct Sales- 0 endorsements
• Presentation skills- 0 endorsements
• Social media communications- 1 endorsement
Alexis Thomas
Overall Online Presence:
• Has 185 connections, pro
fi
le gives a lot of detail on her
experience, headshot is professional, doesn’t show any
other social media, no published articles, LinkedIn URL
is not customized
• Average, 85 out of 100
Industry Experience:
• Video Editing
Education:
• Atlanta Technical College, Cosmetologist Program
• Full Sail University, B.S. in Digital Marketing
Leadership Experience:
• No leadership experience
Skills and Pro
fi
ciencies:
• Web Design
• Creative Presentation
• Photoshop
• Microsoft Word
Overall Online Presence:
• Has 2 connections, not enough details, Headshot is
professional, no other social media shown, no published
articles, LinkedIn URL is not customized
• Poor, 45 out of 100

10. COMPETITION
Kia Sterling
Noteworthy Experience:
• Educator
• Platform artist
• Pro Stylist
• Indique hair expert
Alexis Thomas
Industry Experience:
• Celebrity hair stylist in New York City
and Philadelphia
• Featured in major magazines, TV, ads,
& industry photoshoots
• Styles hair for runway shows in New
York Fashion Week
Education:
• Berean Institute
• Lincoln University
Skills and Pro
fi
ciencies:
• Hair cutting- 11 endorsements
• Hair extensions- 6 endorsements
• Coloring- 1 endorsement
• Hair Care- 23 endorsements
Overall Online Presence:
• Has 319 connections, headshot is professional, very
detailed pro
fi
le, lists endorsements for each skill, puts her
portfolio website in the About section, doesn’t show any
other active social media, LinkedIn pro
fi
le is customized
• Superior, 95 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Atlanta Technical College, Cometologist of Hair, Skin &
Nails
• Full Sail University
Leadership Experience:
• No leadership experience
Skills and Pro
fi
ciencies:
• Hair Styling- 0 endorsements
• Nail Care- 0 endorsements
• Skin Care- 0 endorsements
Overall Online Presence:
• Has 2 connections, Headshot is professional, pro
fi
le is
not detailed enough, doesn’t show portfolio website,
doesn’t show any other social media, LinkedIn pro
fi
le is
customized
• Poor, 45 out of 100

11. BRAND POSITION
For my clients who are looking for a reliable
Cosmetologist, I provide a service that is
guaranteed to leave you feeling and looking
beautiful because I make sure I not only care for
your hair, but also educate you on how to care for
your hair.
“THE QUIET STYLIST”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Atlanta Black Expo
‣ February 4, 2024 l Georgia International Convention
Center
• World Natural Hair, Health & Beauty Show
‣ April 25-28, 2024 l Georgia International Convention
Center
• Atlanta Women’s Expo
‣ November 11-12, 2023 l Georgia World Congress Center
Digital Marketing
• Primary Content: I will create tutorial videos, post images, and
blog posts.
• Primary Tools: I will post on Instagram, Facebook, and TikTok
between 2 to 3 times a day. I will post on Youtube 2 times a
week. I will do blog post on WordPress 2 to 3 times a month.
• Website: I will use my digital portfolio as a way to show my
work and skills in my chosen industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I currently have a life that is my sounding board. She is
always there when I need her. She helps me with
anything I need related to my academics. We always
check in on each other to see how the other is doing. July
27, 2023
Formal Education
• Cosmetology Certi
fi
cate from Atlanta Technical College
(2025)
Technical Skills
• Accounting software- Intuit Quickbooks, May, 2024
• Calendar and scheduling software- Acuity Scheduling,
July, 2024
• Spreadsheet software- Microsoft Excel, June, 2024
Soft Skills
• Speaking-BetterUp, February 2024
• Social Perceptiveness- Mindowl, March 2024
• Service Orientation- Step Up Mentor Program, January,
2024

14. Alexis Thomas
You know when you go to your hair stylist and it
seems like they don’t care how they touch your hair?
Well, what I do is different. I provide a service that is
guaranteed to put a smile on my client’s face. I not only care for their hair, but
I educate my clients on how to care for their hair at home before their next
appointment or visit. In fact, what I have here is my portfolio of previous work
I have done along with my About page.
“
Picture of You
Goes Here

15. REFERENCES
39-5012.00 - hairdressers, hairstylists, and cosmetologists.
O*NET OnLine. (n.d.). https://www.onetonline.org/link/
summary/39-5012.00
Adreana Jones - senior admissions recruiter - linkedin. (n.d.-
a). https://www.linkedin.com/in/adreana-
jones-0925a01b7
Filipe Bastos( MSc Psychology & Founder )MindOwl Founder
– My own struggles in life have led me to this path of
understanding the human condition. I graduated with a
bachelor’s degree in philosophy before completing a
master’s degree in psychology at Rege. (2021, October
29). Respond, don’t react: Taming stress through
mindful presence. MindOwl. https://mindowl.org/
respond-dont-react/#google_vignette
Kiasterlinghair is a lifestyle (@kiasterlinghair) - instagram.
(n.d.). https://www.instagram.com/kiasterlinghair/
Mentoring programs for Girls & Young Women. Step Up.
(n.d.). https://www.suwn.org/mentoring-programs/?
gad=1&gclid=Cj0KCQjwjt-
oBhDKARIsABVRB0w7k9As5Kbqq3AMJ0RpHWXxwu
6Obah6yRV6u_n07oeYe6zoL6Bo6X4aAmfcEALw_wcB
The most comprehensive coaching platform. BetterUp. (n.d.).
https://www.betterup.com/