The explosion of AI had many digital marketers worrying about the future of their careers. Having come so far, to have learned so much, to having it taken away in mere moments. However, rather than becoming worried about what we cannot control, it’s important to consider what we can do in the ever-evolving world of search as AI becomes more integrated with it. We live in a world of micro moments, where we have multiple needs that must be met to satiate our hunger to learn or buy the next best thing. AI is gearing up to disrupt the micro-moment marketing space, but we can navigate this change in a way to ensure we are more relevant than ever before, resulting in increased brand awareness and organic visibility. Discover how to develop a content strategy in preparation for the next generation of AI integrated search and beat the competition by taking action now.

1. Navigating the Labyrinth
of micro-moment
marketing in an AI
powered world
Anna Morrish
QUIBBLE
@annamorrish
Slideshare.net/AnnaMorrish

2. AI will
take your job!
@annamorrish | #brightonSEO

4. @annamorrish | #brightonSEO
The fear is real

5. @annamorrish | #brightonSEO
2/3 marketers
fear for their jobs

7. LOVE ME.

8. LOVE ME.
FEAR ME.

9. LOVE ME.
FEAR ME.
DO AS I SAY

10. LOVE ME.
FEAR ME.
DO AS I SAY AND

11. LOVE ME.
FEAR ME.
DO AS I SAY AND
I WILL BE
YOUR
SLAVE.

13. We’ve got to navigate
this!

14. @annamorrish | #brightonSEO
So…

15. @annamorrish | #brightonSEO
What’s
changing?

18. Us

19. @annamorrish | #brightonSEO
AI generated
content

21. @annamorrish | #brightonSEO
How search
engine’s view AI
content

23. @annamorrish | #brightonSEO
AI powered
search

24. @annamorrish | #brightonSEO
60% of SEOs are
worried about
Google SGE

40. @annamorrish | #brightonSEO
SGE will take
your organic
traffic

41. @annamorrish | #brightonSEO
Drops could be
between 20% to
60%

42. @annamorrish | #brightonSEO
How do we
navigate this?

45. Help is at hand

47. Grow your share
of intent
@annamorrish | #brightonSEO

48. @annamorrish | #brightonSEO
We make 150
micro-decisions
a day

50. @annamorrish | #brightonSEO
I-want-to-know

51. @annamorrish | #brightonSEO
I-want-to-do

52. @annamorrish | #brightonSEO
I-want-to-buy

53. @annamorrish | #brightonSEO
I-want-to-go

54. @annamorrish | #brightonSEO
Micro-moments are
situations where we
can influence
consumer decisions

55. Anticipate next
steps
@annamorrish | #brightonSEO

59. @annamorrish | #brightonSEO
“Assume nothing,
question
everything.”
- James Patterson

64. Analyse your
content
@annamorrish | #brightonSEO

65. @annamorrish | #brightonSEO
Keep it short

66. @annamorrish | #brightonSEO
Keep it
conversational

67. @annamorrish | #brightonSEO
Make it personal

68. Test SGE
@annamorrish | #brightonSEO

70. @annamorrish | #brightonSEO
labs.google

73. Close gaps &
boost coverage
across more
micro moments

74. @annamorrish | #brightonSEO
Enhance your
on-page content

75. @annamorrish | #brightonSEO
Review category
structure &
content

76. @annamorrish | #brightonSEO
Consider the
context

77. Encourage
reviews
@annamorrish | #brightonSEO

79. Don’t delay
@annamorrish | #brightonSEO

80. Start thinking &
acting now!
@annamorrish | #brightonSEO

86. Contact us
Quibble.digital #brightonSEO
@AnnaMorrish
/annamorrish
Slideshare.Net/AnnaMorrish