SlideShare ist ein Scribd-Unternehmen logo
1 von 8
Passing the Test
Mike Volpe
VP Inbound Marketing
HubSpot
Twitter: @mvolpe
Outbound Marketing
Outbound Marketing
Outbound Marketing
Outbound Marketing
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
Get Found & Convert
Get Found
• Publish content
• Optimize for search
• Promote in social media
Convert
• Offers
• Calls to action
• Landing pages
Thank You!
www.HubSpot.com
Mike Volpe
VP Inbound Marketing
HubSpot
Twitter: @mvolpe

Weitere ähnliche Inhalte

Was ist angesagt?

Using Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable BusinessUsing Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable BusinessLighthouse Growth Resources
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentationandrew_mccrea
 
General Assembly - Digital Marketing Final Project
General Assembly - Digital Marketing Final ProjectGeneral Assembly - Digital Marketing Final Project
General Assembly - Digital Marketing Final ProjectStephanie Liao
 
How to take your personal brand to the Next Level with Profile Jetpack and th...
How to take your personal brand to the Next Level with Profile Jetpack and th...How to take your personal brand to the Next Level with Profile Jetpack and th...
How to take your personal brand to the Next Level with Profile Jetpack and th...Garin Kilpatrick
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
 
Digital Marketing for Startup & Entrepreneurs
Digital Marketing for Startup & EntrepreneursDigital Marketing for Startup & Entrepreneurs
Digital Marketing for Startup & EntrepreneursAmit Panchal
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
 
Stephanie Liao - Final Project (March Caps) PPT
Stephanie Liao - Final Project (March Caps) PPTStephanie Liao - Final Project (March Caps) PPT
Stephanie Liao - Final Project (March Caps) PPTStephanie Liao
 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for BusinessAmit Panchal
 
Intro to social media for agritourism operators
Intro to social media for agritourism operatorsIntro to social media for agritourism operators
Intro to social media for agritourism operatorsCreative Startups
 
How to Create a Sales and Marketing Love Affair Using HubSpot
How to Create a Sales and Marketing Love Affair Using HubSpotHow to Create a Sales and Marketing Love Affair Using HubSpot
How to Create a Sales and Marketing Love Affair Using HubSpotHubSpot
 
To Increase Page Views
To Increase Page ViewsTo Increase Page Views
To Increase Page ViewsAkshay Mangla
 
Enhance Your Electronic Presence - NAPMW-july2014-Firecat
Enhance Your Electronic Presence - NAPMW-july2014-FirecatEnhance Your Electronic Presence - NAPMW-july2014-Firecat
Enhance Your Electronic Presence - NAPMW-july2014-FirecatSusan Price
 
Twitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to CustomersTwitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to CustomersAmit Panchal
 
Maximize the Power of Linkedin
Maximize the Power of LinkedinMaximize the Power of Linkedin
Maximize the Power of LinkedinStukent Inc.
 
5 Tools to Make Your Facebook Career Page More Effective
5 Tools to Make Your Facebook Career Page More Effective5 Tools to Make Your Facebook Career Page More Effective
5 Tools to Make Your Facebook Career Page More EffectiveIdentified4Employers
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
 
Malta 15 min presentation final.ppt
Malta 15 min presentation   final.pptMalta 15 min presentation   final.ppt
Malta 15 min presentation final.pptInboundMuse
 

Was ist angesagt? (19)

Using Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable BusinessUsing Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable Business
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentation
 
General Assembly - Digital Marketing Final Project
General Assembly - Digital Marketing Final ProjectGeneral Assembly - Digital Marketing Final Project
General Assembly - Digital Marketing Final Project
 
How to take your personal brand to the Next Level with Profile Jetpack and th...
How to take your personal brand to the Next Level with Profile Jetpack and th...How to take your personal brand to the Next Level with Profile Jetpack and th...
How to take your personal brand to the Next Level with Profile Jetpack and th...
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social Success
 
Digital Marketing for Startup & Entrepreneurs
Digital Marketing for Startup & EntrepreneursDigital Marketing for Startup & Entrepreneurs
Digital Marketing for Startup & Entrepreneurs
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize Leads
 
Stephanie Liao - Final Project (March Caps) PPT
Stephanie Liao - Final Project (March Caps) PPTStephanie Liao - Final Project (March Caps) PPT
Stephanie Liao - Final Project (March Caps) PPT
 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for Business
 
Intro to social media for agritourism operators
Intro to social media for agritourism operatorsIntro to social media for agritourism operators
Intro to social media for agritourism operators
 
Delta Vacations - The Daily Post
Delta Vacations - The Daily PostDelta Vacations - The Daily Post
Delta Vacations - The Daily Post
 
How to Create a Sales and Marketing Love Affair Using HubSpot
How to Create a Sales and Marketing Love Affair Using HubSpotHow to Create a Sales and Marketing Love Affair Using HubSpot
How to Create a Sales and Marketing Love Affair Using HubSpot
 
To Increase Page Views
To Increase Page ViewsTo Increase Page Views
To Increase Page Views
 
Enhance Your Electronic Presence - NAPMW-july2014-Firecat
Enhance Your Electronic Presence - NAPMW-july2014-FirecatEnhance Your Electronic Presence - NAPMW-july2014-Firecat
Enhance Your Electronic Presence - NAPMW-july2014-Firecat
 
Twitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to CustomersTwitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to Customers
 
Maximize the Power of Linkedin
Maximize the Power of LinkedinMaximize the Power of Linkedin
Maximize the Power of Linkedin
 
5 Tools to Make Your Facebook Career Page More Effective
5 Tools to Make Your Facebook Career Page More Effective5 Tools to Make Your Facebook Career Page More Effective
5 Tools to Make Your Facebook Career Page More Effective
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media
 
Malta 15 min presentation final.ppt
Malta 15 min presentation   final.pptMalta 15 min presentation   final.ppt
Malta 15 min presentation final.ppt
 

Andere mochten auch

Liz Strauss - Leveraging social media to engage prospective customers
Liz Strauss - Leveraging social media to engage prospective customersLiz Strauss - Leveraging social media to engage prospective customers
Liz Strauss - Leveraging social media to engage prospective customerstagtest
 
Warrior Internship Project
Warrior  Internship  ProjectWarrior  Internship  Project
Warrior Internship ProjectKathy Garfield
 
Anita Campbell - Building a Community of Customers
Anita Campbell - Building a Community of CustomersAnita Campbell - Building a Community of Customers
Anita Campbell - Building a Community of Customerstagtest
 
多媒体互动手段
多媒体互动手段多媒体互动手段
多媒体互动手段yybbyyy
 
Dilemmas In The Management Of Nuchal Cord
Dilemmas In The Management Of Nuchal CordDilemmas In The Management Of Nuchal Cord
Dilemmas In The Management Of Nuchal CordAmita Suneja
 
Point Rolls Fat Boy Banner Ads
Point Rolls Fat Boy Banner AdsPoint Rolls Fat Boy Banner Ads
Point Rolls Fat Boy Banner AdsKathy Garfield
 
Interpretation Of Hcg
Interpretation Of HcgInterpretation Of Hcg
Interpretation Of HcgAmita Suneja
 
Advertising and Branding Campaign for The Children\'s Trust Fund of Michigan
Advertising and Branding Campaign for The Children\'s Trust Fund of MichiganAdvertising and Branding Campaign for The Children\'s Trust Fund of Michigan
Advertising and Branding Campaign for The Children\'s Trust Fund of MichiganKathy Garfield
 
LIGHT GAUGE STEEL STRUCTURE
LIGHT GAUGE STEEL STRUCTURELIGHT GAUGE STEEL STRUCTURE
LIGHT GAUGE STEEL STRUCTUREANKIT BAHAL
 
Liver Disease In Pregnancy2
Liver Disease In Pregnancy2Liver Disease In Pregnancy2
Liver Disease In Pregnancy2Amita Suneja
 
Tamadun islam dan asia(TITAS)
Tamadun islam dan asia(TITAS)Tamadun islam dan asia(TITAS)
Tamadun islam dan asia(TITAS)elmi ikhwan
 

Andere mochten auch (15)

Liz Strauss - Leveraging social media to engage prospective customers
Liz Strauss - Leveraging social media to engage prospective customersLiz Strauss - Leveraging social media to engage prospective customers
Liz Strauss - Leveraging social media to engage prospective customers
 
Warrior Internship Project
Warrior  Internship  ProjectWarrior  Internship  Project
Warrior Internship Project
 
Mobile Marketing
Mobile  MarketingMobile  Marketing
Mobile Marketing
 
Why Do People Click
Why Do People ClickWhy Do People Click
Why Do People Click
 
economy
economyeconomy
economy
 
Anita Campbell - Building a Community of Customers
Anita Campbell - Building a Community of CustomersAnita Campbell - Building a Community of Customers
Anita Campbell - Building a Community of Customers
 
多媒体互动手段
多媒体互动手段多媒体互动手段
多媒体互动手段
 
Dilemmas In The Management Of Nuchal Cord
Dilemmas In The Management Of Nuchal CordDilemmas In The Management Of Nuchal Cord
Dilemmas In The Management Of Nuchal Cord
 
Point Rolls Fat Boy Banner Ads
Point Rolls Fat Boy Banner AdsPoint Rolls Fat Boy Banner Ads
Point Rolls Fat Boy Banner Ads
 
Interpretation Of Hcg
Interpretation Of HcgInterpretation Of Hcg
Interpretation Of Hcg
 
Advertising and Branding Campaign for The Children\'s Trust Fund of Michigan
Advertising and Branding Campaign for The Children\'s Trust Fund of MichiganAdvertising and Branding Campaign for The Children\'s Trust Fund of Michigan
Advertising and Branding Campaign for The Children\'s Trust Fund of Michigan
 
LIGHT GAUGE STEEL STRUCTURE
LIGHT GAUGE STEEL STRUCTURELIGHT GAUGE STEEL STRUCTURE
LIGHT GAUGE STEEL STRUCTURE
 
Liver Disease In Pregnancy2
Liver Disease In Pregnancy2Liver Disease In Pregnancy2
Liver Disease In Pregnancy2
 
Tamadun islam dan asia(TITAS)
Tamadun islam dan asia(TITAS)Tamadun islam dan asia(TITAS)
Tamadun islam dan asia(TITAS)
 
Hrt
HrtHrt
Hrt
 

Kürzlich hochgeladen

Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch TuesdayIvanti
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)Wonjun Hwang
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...ScyllaDB
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Paige Cruz
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxjbellis
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data SciencePaolo Missier
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdfMuhammad Subhan
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiRaviKumarDaparthi
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 

Kürzlich hochgeladen (20)

Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi Daparthi
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 

Mike Volpe - Passing The Test