We Are Excited to Share Our Latest Digital Report - Egypt 2024 As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain. 🔍 **Key Highlights:** - Detailed analysis of current market trends and consumer behaviors. - Data-driven insights into competitive strategies and industry benchmarks. - Forward-looking predictions to guide strategic planning and innovation. This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies. Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights. 📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!

1. DIGITAL REPORT
EGYPT
2024
MEDRARA
DIGITAL MARKETING SOLUTIONS

2. HELLO & WELCOME
As part of our unwavering commitment to the Arab world, we are proud
to present this report, which underscores our dedication to making a
substantive and positive impact in this vibrant market. Our mission is to
enhance the customer experience amidst the competitive landscape,
aiming for unparalleled success.
In the forthcoming period, our strategy centers on activating digital
engagement and driving innovation in marketing practices. We are
committed to forging robust strategic partnerships that not only align
with our vision but also propel us toward our mutual goals.
I extend my heartfelt gratitude to our team for their relentless effort
and collective spirit. Together, we stand on the cusp of a promising
future, filled with opportunities for growth and innovation. Let us
continue to push boundaries, embrace challenges, and work
collaboratively toward achieving our shared aspirations.
I encourage feedback and suggestions from all stakeholders as we
refine our strategies and move forward. Together, let's shape a future
that reflects our highest ambitions and values.
Shereen Badr
Founder & CEO of Medrara
Digital Marketing Agency

3. ABOUT US
Medrara is a leading digital marketing solutions
provider, specializing in creating exceptional digital
experiences for brands.
We navigate the ever-changing digital landscape
with innovative strategies, helping businesses
establish a strong online presence and achieve
measurable results.
Our tailored approach, based on understanding
each brand's unique needs, ensures a customized
strategy for success. At Medrara, we believe in the
power of storytelling to help businesses thrive in
the fast-paced digital environment, offering
comprehensive services focused on growth

4. Introduction
In 2023, Egypt faced economic challenges, marked by a
substantial 37.4% inflation rate and the devaluation of
the Egyptian Pound, escalating import and tourism
costs. The conflict in Ukraine further disrupted global
supply chains, driving commodity prices higher
The Egyptian government responded strategically,
raising interest rates to counter inflation and initiating
measures to boost economic growth, emphasizing
exports and foreign investment. With 72% of the
population connected to the Internet, this report
explores the intersection of economic dynamics and
the digital landscape, providing insights into the
challenges and opportunities in the digital age

5. TOTAL
POPULATION
FEMALE
USERS
MALE
USERS
INTERNET
USERS
Total Population vs. Internet Users
112,716,598 72.2%
79.3%
63.1%
from males using the
internet
from population
from females using
the internet

6. Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
66%
ENTERTAINMENT
AND
LEISURE
20%
INFORMATION
AND
EDUCATION
52%
E-COMMERCE
AND
ONLINE SERVICES:
NEWS
CONSUMPTION
50-60%
55%
of the population
ONLINE
GAMING
38%
of the population

7. Traffic Share By Platform

8. SMARTPHONES
DOWNLOAD SPEED
UPLOAD SPEED
UPLOAD SPEED
FIXED INTERNET
DOWNLOAD SPEED
Internet Speed 22.22
MBPS
5.21
MBPS
63.49
MBPS 8.11
MBPS

9. (USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES)
INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS,
ACCORDING TO THE FOLLOWING PERCENTAGES:
Internet Browsers

10. 150K 210K
(Search engine preferences of Internet users
vary, with the percentages as follows:
Search Engines Market Share
Google
97.7%
Yahoo
0.29%
Bing
1.6%
DuckDuckGo
0.04%
Yandex
0.03%
other
0.35%

11. Most Visited Websites

12. TOP 10 Apple Store Apps(Downloads/Revenue)

13. TOP 10 Play Store Apps(Downloads/Revenue)

14. Listening To digital
Radio Stations
27%
Learning Objectives
Digital Broadcast
Listening To
Podcasts
17%
Listening To Digital
Music
60%
Listening To Audio
Books
12.5%
once a month
once a week
once a month
Most recent statistics

15. DIGITAL FINANCIAL SERVICES Most important wallet services
Send & Receive money to & from any wallet (P2P).
Cash in & out through agents and ATMs.
Account value load (AVL) through cards
and bank accounts.
Bill payments, Mobile balance recharge,
paying for services and donations.
Purchase (P2M) through websites, online
applications and in-stores via QR Code & R2P
Issuing a virtual card number (VCN)
for Internet purchases.
Receiving international remittances
through the mobile wallet.

16. DIGITAL
FINANCIAL
SERVICES

17. AI MARKET
USERS AI TOOLS
AI MARKET SIZE

18. SOICIAL MEDIA
46.25
MILLIONS
USERS

19. SOCIAL MEDIA PLATFORMS STATE
(PLATFORM UTILIZATION ON A MONTHLY BASIS)
74.67%
8.49% 0.75%
5.97%
1.65%
8.22%

20. SOCIAL MEDIA PLATFORMS USERS
Facebook Instagram

21. SOCIAL MEDIA PLATFORMS USERS
Messenger Linkedin

22. TOP USED SOCIAL MEDIA WEBSITES yearly bases

23. TOP Apple Store Social Apps(Rank)
=
FREE
Paid

24. TOP Google Store Social Apps(Rank)
=
FREE
Paid

25. EGYPT
TOP INDUSTRIES

26. INDUSTRIES
TRAFFIC/MARKET SIZE

27. Top 10 industries
(Market Size View)
EGYPT industries
(Traffic/Traffic Changes)

28. Mass Media
Industry

29. MASS MEDIA INDUSTRY OVERVIEW
TOP USED
KEYWORDS
SHARE OF VISITS

30. MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)

31. TOP 10 MASS MEDIA WEBSITES IN EGYPT

32. MASS MEDIA MARKET AUDIENCE

33. MARKET
VS.
SOCIAL
MEDIA

34. MOST POPULAR SOCIAL
MEDIA PLATFORMS USED
BY MASS MEDIA MARKET
AUDIENCE
MARKET VS. SOCIAL MEDIA

35. MASS MEDIA MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
communication
Top communication keywords
Daily Basis

36. TOP 10 GOOGLE PLAY STORE APPS
Social Networking
Top social networking keywords
Daily Basis

37. TOP 10 APPLE STORE APPS
Social Networking

38. Top social networking keywords
(iPhone)
Top social networking keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

39. NEWS
INDUSTRY

40. NEWS INDUSTRY OVERVIEW
TOP SEARCHED KEYWORDS
SHARE OF VISITS

41. NEWS WEBSITES (MARKET SHARE BY CHANNEL)

42. TOP 10 NEWS WEBSITES IN EGYPT

43. NEWS MARKET AUDIENCE

44. MARKET VS. SELECTED TRENDS

45. MARKET VS. SOCIAL MEDIA

46. TOP 10 GOOGLE PLAY STORE APPS
APPS Top keywords
Daily Basis

47. TOP 10 APPLE STORE APPS
Top Apps

48. Top News keywords
(iPhone)
Top News keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

49. TRAVEL

50. TOP KEYWORD RESEARCH
SHARE OF VISITS
TRAVEL INDUSTRY OVERVIEW

51. TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)

52. TOP 10 TRAVEL WEBSITES IN EGYPT

53. TRAVEL MARKET AUDIENCE

54. MARKET VS. SELECTED TRENDS

55. MARKET VS. SOCIAL MEDIA

56. TRAVEL MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Daily Basis
Top Apps
Top keywords

57. TOP 10 APPLE STORE APPS Top Apps

58. Top keywords
(iPhone)
Top keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

59. Entertainment
Industry

60. SHARE OF VISITS
ENTERTAINMENT INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH

61. ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)

62. TOP 10 ENTERTAINMENT WEBSITES IN EGYPT

63. ENTERTAINMENT MARKET AUDIENCE

64. MARKET VS. TREND DOMAINS

65. MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA

66. ENTERTAINMENT MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

67. TOP 10 APPLE STORE APPS
Top Apps

68. Top Entertainment keywords
(iPhone)
Top Entertainment keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

69. FINANCE
INDUSTRY

70. TOP KEYWORD RESEARCH
FINANCE INDUSTRY OVERVIEW
SHARE OF VISITS

71. FINANCE WEBSITES (MARKET SHARE BY CHANNEL)

72. TOP 10 FINANCE WEBSITES IN EGYPT

73. FINANCE MARKET AUDIENCE

74. MARKET
VS.
SELECTED
TRENDS

75. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE

76. FINANCE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
APPS KEYWORDS Daily Basis

77. TOP 10 APPLE STORE APPS
Top Apps

78. Top Finance keywords
(iPhone)
Top Finance keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

79. Music
Industry

80. MUSIC INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

81. MUSIC WEBSITES (MARKET SHARE BY CHANNEL)

82. TOP 10 MUSIC WEBSITES IN EGYPT

83. MUSIC MARKET AUDIENCE

84. MARKET VS. SELECTED TRENDS

85. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY MUSIC MARKET AUDIENCE

86. MUSIC MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

87. TOP 10 APPLE STORE APPS
Top Apps

88. Top Music keywords
(iPhone)
Top Music keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

89. SHOPPING
INDUSTRY

90. SHOPPING INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH
SHARE OF VISITS

91. SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)

92. TOP 10 SHOPPING WEBSITES IN EGYPT

93. SHOPPING MARKET AUDIENCE

94. MARKET
VS.
SELECTED
TRENDS

95. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY SHOPPING MARKET AUDIENCE

96. SHOPPING APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
APPS
Daily Basis

97. Top Apps
TOP 10 APPLE STORE APPS

98. Top Shopping Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top shopping Apps (Free)
(iPad)

99. FOOD AND DRINK
INDUSTRY

100. FOOD AND DRINK INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

101. FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)

102. TOP 10 FOOD AND DRINK WEBSITES IN EGYPT

103. FOOD AND DRINK MARKET AUDIENCE

104. MARKET VS. SELECTED TRENDS

105. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE

106. FOOD AND DRINK MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis

107. TOP 10 APPLE STORE APPS
Top Apps

108. Top Food And Drink keywords
(iPhone)
Top Food And Drink keywords
(iPad)
TOP 10 APPLE STORE APPS

109. AUTOMOTIVE
INDUSTRY

110. AUTOMOTIVE INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

111. AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)

112. TOP 10 AUTOMOTIVE WEBSITES IN EGYPT

113. AUTOMOTIVE MARKET AUDIENCE

114. MARKET VS. SELECTED TRENDS

115. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE

116. AUTOMOTIVE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

117. TOP 10 APPLE STORE APPS
Top Apps

118. SPORTS
INDUSTRY

119. SPORTS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

120. SPORTS WEBSITES (MARKET SHARE BY CHANNEL)

121. TOP 10 SPORTS WEBSITES IN EGYPT

122. SPORTS MARKET AUDIENCE

123. MARKET VS. SELECTED TRENDS

124. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE

125. SPORTS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top Keywords
APPS
Daily Basis

126. TOP 10 APPLE STORE APPS
Top Apps

127. Top Sports keywords
(iPhone)
Top Sports keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

128. Resource

129. https://medrara.io/
Hello@medrara.io
+971561513258
CONTACT US
United Arab Emirates