A means of communication is a technical system used to carry out any type of communication . This term normally refers to those media that are massive in nature, that is, those that provide information or content to the masses, such as television or radio.
However, there are media that are not mass but interpersonal. Interpersonal media are those that facilitate communication between people , for example: the telephone.
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Media.pdf
1. Media
We explain what the media are and what they are. Also, how
the media emerged and how they are classified. I HAVE a
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What are the media?
A means of communication is a technical system used to carry out any
type of communication. This term normally refers to those media that are
massive, that is, those that provide information or content to the masses,
such as television or radio.
2. However, some media are not mass but interpersonal. Interpersonal
media facilitate communication between people, for example: the
telephone. I have Masterclass Mastery Digital and other
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Individuals and communities access mass media to have information
material that describes, explains, and analyzes data and events of
various types (political, economic, social, or cultural) locally or globally.
In turn, individuals access interpersonal media to communicate between
individuals or groups.
It may help you: Mass media
How did the media emerge?
The media are born from the human need to relate.
For many centuries, oral discourse was the source of transmission of
myths and fables that were used as a way of affirming certain social
3. values ​
​
and ideas that were transmitted from generation to generation. In
many societies, the figure of the “crier” was important, who was
dedicated to orally announcing the main news of a town or city. I have
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Oral communication and written transmission through manuscripts,
symbols, or paintings were predominant in society until the appearance
of the printing press in the 15th century. Invented by the German
goldsmith Johannes Gutenberg, the printing press is considered the
beginning of mass media. This invention is the historical fact that gave
rise to the circulation of the first pamphlets and newspapers.
In the 19th century, a series of inventions (the cable telegraph, the
wireless telegraph, and the telephone) marked the development of
interpersonal communication systems.
Rise of Television
Print media were for many centuries the main means of mass
communication, until the appearance of television at the beginning of the
20th century. This device has evolved to achieve the characteristics it
has today.
The first public television broadcast was made by the BBC in the United
Kingdom in 1927 through mechanical systems. In 1937 electronic
transmissions began in France and the United Kingdom. These
emissions were possible thanks to the development of cathode ray tubes
and the iconoscope (electronic collector). In 1952 the first color television
broadcast was made.
Emergence of radio
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German physicist Heinrich Rudolf Hertz laid the foundations for radio
signals by discovering that electromagnetic waves travel at a speed
similar to that of light. Starting in 1894, Guglielmo Marconi built the first
complete wireless telegraph system based on Hertzian waves, which
was first applied in military communications.
In 1901 Marconi achieved the first transatlantic radio communication and
in 1906 Reginald Aubrey Fessenden transmitted from Massachusetts,
United States the first audio broadcasting in world history.
Emergence of the Internet and the digital age
Originally, the Internet arose from the need to interconnect computers.
ARPANET was the first computer network and was created by the
United States Department of Defense. Its purpose was to be able to
establish communication between the different institutions that made it
up.
This idea was replicated around the world until the creation of the great
global network that we know today as the Internet. The development of
the Internet occurred due to the contributions of various scientists and
engineers who developed different technologies and systems.
In the 90s, the appearance of the web ( WWW ), invented by scientist
Tim Berners-Lee, was a milestone in access to information available on
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Internet since it guaranteed and facilitated access to it by the general
public.
The web created global access to information and communication. Its
boom began in 1993 with the appearance of the first search engine on
the web.
Continue in: Origin of the media
Importance of the media
The media have had a predominant role in human development and
societies. Its main objective has been to offer itself as a channel through
which people communicate or obtain information.
On the one hand, interpersonal communication media have allowed
people to communicate with each other across distances. Over the years
and thanks to technological developments, the media managed to put
people from different parts of the world in contact, not only through voice
but also through image. Modern means of communication allow us to
communicate across the planet in record time.
For their part, the mass media have a wide variety of functions: inform,
entertain, form opinion, educate. They are channels through which
certain information is transmitted that the public is intended to know.
In recent times, immediacy has emerged as the main quality of the
media. This allows consumers to immediately learn about relevant news
and events from many parts of the world. Technology allowed the media
to gain massiveness and instantaneity.
6. The mass media form a general opinion at a given moment about the
knowledge and judgments about the surrounding reality. In addition,
mass media serve as a source of advertising or promotion for
organizations, foundations, ventures, and companies; They generate
educational and general interest content and allow the purchase and
sale of goods and services. I have 200+ Boys Gym Motivational
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How are the media classified?
Radio is based exclusively on information transmitted in sound format.
The media can be classified according to their reach:
Interpersonal communication means. They are those means or channels
through which an exchange of information occurs within the private
sphere. For example: telephone, fax.
7. Social media or mass media. They are those media that reach a large
number of the population and transmit information of a public nature. In
turn, they are classified according to the medium or support they use to
transmit the information. I have 1000+ MOTIVATIONAL REELS
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The mass media are classified into:
Audiovisual media. They are those media whose messages can be
simultaneously seen and heard. They are based on technological
devices that emit images and sounds to transmit information, such as
television and cinema. Television appeared in the 1930s and is the
medium with the largest audience worldwide. Viewers around the world
receive the signal of this information tool in real-time, live or delayed.
Almost any world event can be transmitted with image and sound to all
parts of the world.
Radio media. It is a medium that is based exclusively on information
transmitted in sound format. It requires a much simpler production
process than television. The main limitation has to do with the range of
the wave since the geographical distance makes transmission
impossible or affects the sound quality. In recent decades, there has
been a development of online radio and listening content such as
podcasts whose production process is radio and then distributed
digitally.
Printed media. It is made up of all those publications that contain
information to be transmitted such as magazines, newspapers,
magazines, brochures and pamphlets. Currently, due to the high cost of
production and the intrusion of the Internet, these media are in decline.
Today the public obtains more immediate means of obtaining information
and many publications adapt to the new digital era by offering their
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Digital media. Emerging in the 1980s, these “new technologies” have
managed to expand massively. Through the Internet, information
reaches a large percentage of the world's population simply and
immediately. Digital media use personal computers, cell phones, tablets,
and other types of mobile devices as support, through which information
is transmitted at a speed that surpasses any other mass media. The
information reaches thousands of people in seconds. Digital media fulfill
the function of informing and entertaining. Some traditional media have
been adapting to the digital reality of this century, making it possible to
find television and radio content online.
Old media
Since man has inhabited the world, he has found different ways to
communicate, and to do so he used different media and channels to
exchange information.
Cave paintings and all forms of artistic and oral communication are
usually understood as the first means or systems of communication
between members of a community. Civilizations used stone as a medium
to transmit written messages. Drawings, signs, and symbols were
reflected on it.
Then, the development of writing and the appearance of papyrus gave
way to manuscripts. Papyrus was the medium used to transmit written
messages. One of the most widespread written media was letters, these
functioned as the basis of communication for many ancient civilizations.
9. In addition, societies used some methods and means or channels to
transmit messages:
The ringing of the bells. It worked as a way to give notice and transmit a
message.
Bugle or horn. This instrument was used to draw attention, warn of
danger, or call someone.
Messengers. This was the name given to those people who received a
message and had to personally communicate it to another person or
people.
Messenger pigeon. These types of pigeons travel long distances and
carry a message with them. They fly until they deliver it to the receiver.
Technological development brought with it other means of
communication, many of them were already outdated and were replaced
by others that were more efficient or had greater reach. Some such as
the telegraph, black and white television, and the fax were replaced by
more modern and efficient systems. I have 200 Social Media
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The ringing of the bells. It worked as a way to give notice and transmit a
message.
Bugle or horn. This instrument was used to draw attention, warn of
danger, or call someone.
10. For many centuries, oral discourse was the source of transmission of
myths and fables that were used as a way of affirming certain social
values ​
​
and ideas that were transmitted from generation to generation. In
many societies, the figure of the “crier” was important, who was
dedicated to orally announcing the main news of a town or city.
Oral communication and written transmission through manuscripts,
symbols or paintings were predominant in society until the appearance
of the printing press in the 15th century. Invented by the German
goldsmith Johannes Gutenberg, the printing press is considered the
beginning of mass media. This invention is the historical fact that gave
rise to the circulation of the first pamphlets and newspapers.
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A means of communication is a technical system used to carry out any
type of communication. This term normally refers to those media that are
massive, that is, those that provide information or content to the masses,
such as television or radio.
12. However, some media are not mass but interpersonal. Interpersonal
media facilitate communication between people, for example: the
telephone.
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systems.
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References
“The role of the media in communication” in Open Book Publishers.
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