Discover the journey of McDonald's in this comprehensive presentation that covers the iconic fast-food giant's history, founder, and evolution over the years. Learn about the fascinating story behind the brand's origin, including its milestones and key moments in its expansion. Explore McDonald's impact on global culture through its famous menu items and notable campaigns that have propelled its popularity worldwide. Dive into the details of how McDonald's has established a strong presence, from its early beginnings to its influence on international markets like Moscow. This presentation is a must-watch for anyone interested in the story and success of McDonald's. McDonald's: A Journey Through Time Welcome to an in-depth exploration of McDonald's, one of the most recognizable and influential fast-food chains in the world. This SlideShare presentation takes you on a journey through the history and evolution of the iconic brand, highlighting its impact on global culture and cuisine. Through these slides, you'll discover the story behind the golden arches and the innovative spirit that has driven McDonald's success for decades.

1. INTERNATIONAL PROMOTION
MANAGEMENT
TOPIC: McDonald’s
TEAM: DEVARAJ
MANO

2. MCDONALD'S: A JOURNEY
THROUGH TIME
E X P L O R I N G T H E E V O L U T I O N O F A N I C O N I C B R A N D

3. McDonald's Origin
Fast-Food Restaurant
McDonald's was founded in 1940
by brothers Richard and Maurice
McDonald in San Bernardino,
California.

4. Startup story and History
Richard and Maurice McDonald in 1940, opened the primary McDonald's in
California; The siblings presented the "Speedee Service System" however, it
was not the McDonald's you know today. Ray Kroc made changes to the
siblings' business and modernized it. Seeing the huge demand for McDonald's
burgers, fries, and shakes, Kroc sensed a huge opportunity. He soon pushed
the founders of the store to embrace a franchise model.

5. McDonald’s Founders
Richard McDonald Maurice McDonald Ray kroc

6. Golden Arches Logo
• A lesson in simplicity: Simple logo works!
• The appetizing brand colors: The vibrant YELLOW
hue of the arches is more than just a design
choice; it’s a strategic application of color
psychology.
• Universality in design: The simple and stunning
McDonald’s logo achieves just that!

7. Golden Arches Through Time: The Evolution of McDonald's Iconic Logo

8. Iconic Menu Items
Big Mac - 1968
1
2
3
Contribution to Success:
⚬ Standardized recipes ensure consistent quality.
⚬ Affordable prices appeal to a wide audience.
⚬ Happy Meal targets families and drives brand
loyalty.
Happy Meal - 1979
French fries

9. An overview of
the McDonald’s
brand Mascots
Having a brand mascot is one
of the most effective ways to
humanize a brand. It also gives
your customers a friendly face
to associate your brand with.

10. Lessons in Glocalization from the McDonald’s Brand
The foundational
steps laid through the
franchising model
Understanding and
respecting local
cultures
Mindful local
partnerships

11. Key Milestones in McDonald's History
McDonald's
Opens its Doors
1940
The Birth of the
Fast-Food Model
Ray Kroc Joins
the McDonald's
Family
Golden Arches
Go Global
1948 1954 1955

12. Key Milestones in McDonald's History
Ronald Makes
His Move
1963
McDonald's
Expands
Internationally
The Big Mac
Arrives
Happy Meal
Magic
1967 1968 1979

13. Key Milestones in McDonald's History
Drive-Thru
Delight
1984
McCafe Brews
Up a New Era
Get Connected
at McDonald's
Mobile Ordering
Takes Off
1990 2003 2007

14. Key Milestones in McDonald's History
Breakfast All
Day, Every Day
2015
Skip the Line,
Order Your Own
McDelivery Going Green
2018 2020 2022

15. McDonald's Future
Plans in a Nutshell
Expansion
01
02
03 Technology
Menu Innovation
03
03
Social Responsibility
Brand Image

16. McDonald's Advertisements:
A Flavorful Journey
Creative and Smart McDonald’s
Advertisement Designs over World

17. McDonald’s Large Coffee: Outdoor puzzle

18. McDonald’s Crosswalk

19. McDonald’s: Wi-Fries

20. McDonald’s: Veggieburger

21. McCafe: Coffee bean

22. THANK YOU